Art
PATTAMON RATTANAPAN
Hsinchu
Summary
Market Research-Driven UX Design Aspirant with 2 years of experience seeking a full-time UX Designer position. Leveraging strong interpersonal skills, time management, and problem-solving honed in market research, I'm eager to translate user-centric principles into compelling design solutions.
Overview
4
4
years of professional experience
13
13
years of post-secondary education
3
3
Languages
Work History
Research Executives
Acorn Marketing & Research Consultants
01.2017 - 01.2019
- Led quantitative research projects for FMCG, banking, and retail clients, tracking product performance, satisfaction, brand awareness, and customer behavior
- Analyzed data from current and newly launched products to generate actionable insights and recommendations
- Managed project quality by collaborating with clients on fieldwork and data control
- Designed and implemented research methodology including surveys, sample sizes, and field locations for on-site interviews
- Coached and led research teams to ensure clear understanding of project goals, questionnaire flow, and proper interviewing techniques to obtain unbiased, detailed responses
- Partnered with consultants to design and deliver workshops for client teams, facilitating practical problem-solving based on research findings and identification of effective solutions
- Exceeded team quota by securing 10 million baht in research project engagements.
Sales & Marketing Administration Assistant
Openrice (Thailand) Co., Ltd.
01.2016 - 01.2017
- Launched Restaurant Reservation Platform: Conducted market research, facilitated cross-functional team collaboration, and partnered with headquarters to successfully launch a new restaurant reservation platform
- Drove Restaurant Acquisition: Increased platform adoption by actively recruiting restaurants (50 per week) and providing them with relevant information
- Secured Influencer Marketing Partnerships: Established relationships with online food influencers to generate buzz and promote platform launch
- Developed & Implemented Marketing Strategy: Created and executed a comprehensive marketing plan to attract customers, drive platform usage, and elevate company brand awareness.
Marketing Trainee
Krungthai Card Public Company Limited (KTC)
01.2016
- Contributed to Customer Loyalty Program Design: Assisted in developing a rewarding conversion program for credit card customers, enhancing customer engagement
- Supported Ecommerce Platform Optimization: Conducted research on trending products and updated product information on the company's e-commerce platform (KTC U-shop), ensuring accurate and up-to-date customer information
- Enhanced Customer Experience: Provided on-site customer service at events and exhibitions, fostering positive customer interactions.
Research Assistant
School of Economic and Public Policy, Srinakharinwirot University
01.2015 - 01.2017
- Supported Data Analysis: "Thailand's Labour Migration Policy in CLMV Countries & Economic Empowerment of Thai Women in the 21st Century"
Education
Institute of Information Systems and Applications -
National Tsing Hua University
Hsinchu, Taiwan 01.2019 - 05.2023
Bachelor of Economics - Economics
Srinakharinwirot University
Bangkok, Thailand 01.2012 - 05.2016
Bachelor of Arts, Mass Communication - undefined
Ramkhamhaeng University
Bangkok, Thailand 01.2012 - 05.2016
Skills
Python
Adobe Lightroom
Adobe Illustrator
Time Management
Attention to Detail
Self Motivation
Interpersonal Skills
Problem-solving aptitude
Task Prioritization
Interests
Handcraft
Sewing
Photography
Timeline
Institute of Information Systems and Applications -
National Tsing Hua University
01.2019 - 05.2023
Research Executives
Acorn Marketing & Research Consultants
01.2017 - 01.2019
Sales & Marketing Administration Assistant
Openrice (Thailand) Co., Ltd.
01.2016 - 01.2017
Marketing Trainee
Krungthai Card Public Company Limited (KTC)
01.2016
Research Assistant
School of Economic and Public Policy, Srinakharinwirot University
01.2015 - 01.2017
Bachelor of Economics - Economics
Srinakharinwirot University
01.2012 - 05.2016
Bachelor of Arts, Mass Communication - undefined
Ramkhamhaeng University
01.2012 - 05.2016