Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic
Rhythm Maudgalya

Rhythm Maudgalya

Head, Dealer Network Development-Asia Pacific At FPT Industrial (IVECO Group)
Bangkok

Summary

Commercially astute, performance & goal oriented professional with 23 years of Global experience and in-depth knowledge of Automotive & related industries gained through exhaustive works done across Asia Pacific, CIS & Caucasus. A team player with an excellent leadership, negotiating & networking skills combine with high sense of intercultural sensitivity.


OBJECTIVE Seeking senior level assignment in Sales/Business Development/Channel Management /Business Start-up/ After Sales commensurate to my Skills & Functional competencies preferably in Automotive, Industrial, or related Industries in Thailand/APAC

Overview

23
23
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Head, Dealer Network Development-APAC

FPT Industrial
Bangkok
06.2017 - Current


  • Responsible for Distributorship/Dealership business operation in 30+ countries of APAC, CIS & Caucasus managing a group of 21 Distributors/Dealers & 84 Service stations spreading across the region.
  • To devise & implement aggressive network strategies for expansion of 3S (sales/service/spare parts) distributors/dealers & Service workshops.
  • Identify & Develop new business opportunities in free market through distribution channel validating all gateways for appointment covering Compliance check, Business planning. Legal contracts till SOB which includes all business aspects including Sales/marketing planning, Stock planning, Aftersales, Spare Parts, Manpower, Network etc. Conducting training & access to digital tools. Followed by Distributor Launch/Press meet.
  • Review annual Distributor business plan for existing as well as for New Distributor candidate and set new or align targets in line to SBP.
  • Market study for focused markets in order to validate course of actions with the existing or new Distributors.
  • To liaise with various Key accounts, OEMS, Govt. & Semi Govt. agencies for business prospect & expansion.
  • To be responsible for conceptualizing & implementation of standardized business & operational processes, systems, points of reference (definitions) and metrics in business partners’ network.
  • To conduct Regional Distributor/Dealer meets and events.
  • To monitor relevant external data (e.g., public policy, economic and industry trends) to proactively recommend opportunities/ requirements for change.
  • Assessing existing Network & provide Road map with future planning.
  • To efficiently plan human resource & training plan for the department with strict monitoring of Budget and SG&A.Develop yearly budget & control

General Manager,After Sales & Technical Services

Tata Motors (Thailand) Ltd
Bangkok
09.2008 - 05.2017
  • Responsible for managing the After Sales Support, Technical Services & Workshop Operations for Tata Motors Ltd. in Thailand
  • Responsible for Revenue Targets through Tata Dealership & Retail channel spare parts network.
  • Responsible for P & L account of After Sales department.
  • To liaise with various Govt. & Semi Govt. agencies like Royal Thai Army (RTA) for business prospect & expansion including test and trial of products.
  • Effective control & improvement of Product field quality.
  • Maintaining a high standard of Technical training section to provide training supports for Domestic & Export customers.
  • Responsible for Network / Channel Partner Development for providing Quality & In Time After Sales Service for Tata vehicles.
  • Responsible for conceptualizing & implementing standardized business & operational processes, systems in partners’ network.
  • Forecast & maintain spare parts inventory; Ensure efficiency in inventory management in line with company’s policy.
  • Continuously strived for bettering Customer Satisfaction Index for all product lines.
  • To devise a robust After Sales Support annual plan related to activities, budget, targets, promotions etc keeping in view the maximum reach to the customers & sufficing their needs. The activity plans are customized every year to meet the Industry standards
  • To enhance service revenue by introducing correct service processes, diagnosis / repairs, effective administration, estimation of works and customer satisfaction though Tata owned workshop.
  • Lead an excellent & efficient team of 66 dealers nationwide through a highly motivated & energetic Aftersales Managers, Regional Parts Managers, Service Engineers, CRD Managers & Business Development executives. The total strength of the team was 38 individuals.
  • Was actively involved with New model introduction, Sales & marketing department for product, Reliability test & trial, Activities to boost sales in the market.
  • To monitor relevant external data (e.g., public policy, economic and industry trends) to proactively recommend opportunities/ requirements for change
  • Responsible for introducing & monitoring various CSR activities as part of CSR initiative
  • To generate various Business & other MIS Reports

Country Manager, Customer Care & CKD Quality

Tata Motors Ltd
Kuala Lumpur
07.2006 - 09.2008

Malaysia

  • Responsible for handling P & L for After Sales Support Operations.
  • To identify & appoint dealers for service operations to increase market penetration.
  • To monitor & assess Tata Importer/Distributor departments like CKD quality/assembly, Post assembly quality, PDI, workshop operations, Spare parts import/ shipping & retail business, review the KPI standards, progress & achievements
  • To enhance service revenues by introducing correct diagnosis / repairs, effective administration, seamless workshop Processes & Standards; Organize in house training at Principal’s end for knowledge enhancement
  • Monitored & streamlined warranty process including settlement, billing, warranty defect analysis through BI Module & preparing field technical information report and liaison with Tata Motors for product improvements
  • Jointly devised S & M plan for Tata Importer/Distributor with Country Manager, Sales; Improve sales volume & market share
  • To build & sustain robust business relationship with the Tata Distributor; Conceptualized strategies, for implementing National Service Plans/Policies, ensuring accomplishment of Organizational business goals.
  • To benchmark competition service standards & devise strategies at top priority to provide the best of services
  • Liaison with various Govt. agencies for product homologation & introduction. Guide Tata Distributor for conducting trials on new products before launch
  • To conduct visits to the Key accounts, Govt. & Semi Govt. institutions to understand support standard, issues & concerns. Initiate speedy actions jointly with Tata Distributor to minimize gaps if any & introduce better service plans

Australia

  • Led the launch of Service Operations business unit in Australia.
  • Participated in the preparation of a business plan for Tata Motors in 2006 to re-enter the Australian market
  • Responsible for identifying, appointing and building robust channel for sales/service operation.
  • To set up the after sales operation, policies & standard for the Tata Importer/Distributor & its dealers.Was responsible for Service & Spare Parts sales forecasts; developed strategies for streamlining service operations

Senior Manager

Tata Motors Ltd
Kolkata
01.2001 - 07.2006
  • Managed aftersales support projects with Indian National army & Border roads organization for range of Tata vehicles. Introduced new systems, tools, and processes to achieve challenging objectives.
  • Soft skill certified trainer for Tata Motors Eastern region dealerships
  • Developed and implemented new complaint redressal systems with analysis to improve organizational efficiency and productivity.
  • Brainstormed and developed parts sales strategies to achieve short and long term sales revenue objectives.

Graduate Engineer Trainee

Tata Motors
Jamshedpur
01.2000 - 01.2001

Attended 1 year GET training program under Tata Motors Management training center. The program encompasses entire gamut of After sales service which includes Technical, Soft skills & Management trainings.

Education

Bachelor of Engineering (B. E) - Mechanical Engineering

National Institute of Technology (NIT) – Formerly, Regional Engineering College
Silchar, India
05.1996 - 06.2000

Higher Secondary - Science And Technology

Cotton College
Guwahati, India
05.1994 - 05.1996

Skills

P & L Managementundefined

Accomplishments

    Asia Pacific, CIS, Caucasus with FPT Industrial

  • “Network Road map” a 5-year comprehensive Distribution network expansion plan has been successfully developed & deployed keeping in view the growth markets in this region.
  • 90% growth of Distributor/Dealer footprint in the region in 2022 compared to 2019. Sales revenue doubled in Power generation/Marine & off-road powertrain segment
  • Digitization of the support functions platform introduced with improved capillarity of the service network. This has immensely improved reach to our customers & their satisfaction level.
  • “5 Pillar’s strategy” an exhaustive assessment program for existing FPT Distributor network in 21 countries of this regions has been developed and implemented which is KPI based program connected to Distributor Bonus.
  • New Business (Distributors) acquisition in Taiwan, Vietnam, Thailand, India, Sri Lanka, Turkey, Bangladesh, Indonesia, Australia, New Zealand, Pakistan for Marine, Off road & Power generation powertrain business. Discussions ongoing with potential partners in Malaysia, Philippines & China for Marine & Industrial segments.
  • Introduction of FPT new brand standard and identity for the entire region.
  • Conducted successfully the first ever FPT APAC Distributors/OEM convention in 2022.
  • Introduced FPT Digital training platform & Web Academy for all Distributors in 2020 to improve efficiency and reduce the risk of physical contacts caused due to Covid pandemic.
  • Thailand with Tata Motors

  • Achieved a Revenue target of US $ 21 Million from spare parts sales in 2013 with a growth of 25% over the previous year’s sales revenue with an inventory of 45 days. 95% first fill rate of spare parts was achieved against dealers’ orders.
  • Established Tata owned Multi-utility aftersales facility in Bangkok in 2014. It an unique creation which houses a Multi-model Tata Passenger cars, Pickups & Light/Heavy commercial vehicle workshop, Reconditioning center, State of Art Training facility, PDI Centre and In-field Quality/Warranty garage, Product Engineering cell and connected with National Spare Parts Warehouse & Parts logistics. Entire operation was based on CRM-DMS platform. The Multi-utility facility was awarded the prestigious "Best Customer Care Facility'2015"- A Global award by Tata Motors, International Business.
  • Started the Tata genuine Spare Parts Retail Sales Channel in Thailand in 2011. Developed the National Dealer Standard, Process & Facility Manual in Local Language which encompasses all the facets of Tata Motors (Thailand) business operations. Successfully ensured that process Guidelines are implemented simultaneously in 100% of the dealership network.
  • Being the pioneer member of Tata Motors (Thailand) Ltd. team, supported & achieved an outstanding growth of Vehicle sales as a team. The overall market share had grown to 1.3% of the TIV & 11% of the TIV in 1Ton CNG commercial Pickup segment in Thailand in 2010 which is a significant growth for the then newcomer into the Detroit of East.
  • Developed & released National Warranty Policy Manual.
  • Successfully Appointed 53 Nos of 3S Dealership Network for Pickup within a span of 6 ½ years. 16 more are in various stages of development. In addition, 13 Nos of exclusive 3S Heavy Truck Dealerships have been appointed within a short span of last 9 months.
  • Spearheaded the 3000 km On road & Tortured track trials of TATA LCV with Royal Thai Army (RTA) beating the competition in terms of performance. This led to the introduction of Tata LCV in RTA in 2014
  • Malaysia with Tata Motors

  • To enhance CSI, Internal CSI study in each dealership locations covering 33 dealers across Malaysia was conducted followed by Gap Analysis & implemented the action plan for After sales operation with installation of CRM DMS. This has enhanced the overall CSI score to 88, the highest ever achieved in Malaysia for Tata Motors
  • Started the first ever Tata Authorized Overseas 2S service station. 5 such service stations were made operational in Malaysia in 2007 & controlled directly by Tata Motors enabling better CSI & brand building.
  • Established a strong & effective 3rd party 3S/2S/1S dealer’s network across East & Peninsular Malaysia to cater sales & service of Tata vehicles to every nook & corner in the country. A total of 18 new dealerships were introduced during the period
  • Introduced for the first time a 4-wheel drive Tata light commercial vehicle in Malaysia through various NPI processes & though a series of all terrain trials. The model became one of the best sellers in the plantation industry
  • Australia with Tata Motors

  • Being a core member of Tata Motors, Australia, startup team, developed the Business plan and road map for Australia
  • Appointed a dedicated Importer Distributor for Tata vehicles with 3S facilities in Queensland, Victoria & NSW
  • As an expert, delegated with the responsibility of setting up the After Sales Organization, Policies & Standard for the Importer distributor & its dealers which was accomplished within a span of 6 months through various onsite & overseas consultation & training.
  • Myanmar with Tata Motors

  • Selected ads On road Trial specialist to conduct Tata Heavy commercial vehicle trial in Myanmar, in 2010 during the initial start-up operation of Tata Motors in Myanmar.
  • Established first PDI (Pre-Delivery Inspection) center for Tata Motors, Myanmar.

Additional Information

FUNCTIONAL / IT SKILLS

ERP -SAP – MM Module

CRM Software-CRM DMS

Operating Systems-Windows, IOS

Application Packages- Office 365


TRAININGS / WORKSHOPS ATTENDED

  • 1 year comprehensive Technical & Soft Skills Training Program on Product, Aggregates, Systems & Processes conducted by Tata Motors for Graduate Engineer trainee.
  • Situational Leadership (Core & Influence) - By the Centre of Leadership Studies, Inc.
  • Training on Building a High-Performance Cross-Cultural Team
  • Workshop on How to Handle Customers Effectively
  • TS16949 Certification Audit Program
  • CNH Industrial Code of Conduct
  • Understanding Information Security and Protection by Cornerstone.
  • Compliance and Anti-Bribery training by Cornerstone
  • Program on Soft Skills Enhancement Attributes - by Mercury Goldman
  • CRM-DMS Training Program
  • E- Learning Module on Vehicle Aggregate & Applications
  • Workshop on Vehicle & Spare Parts Selling Skills
  • EVA Calculation Program
  • 5S-Increasing Productivity & Kaizen Initiatives



Timeline

Head, Dealer Network Development-APAC

FPT Industrial
06.2017 - Current

General Manager,After Sales & Technical Services

Tata Motors (Thailand) Ltd
09.2008 - 05.2017

Country Manager, Customer Care & CKD Quality

Tata Motors Ltd
07.2006 - 09.2008

Senior Manager

Tata Motors Ltd
01.2001 - 07.2006

Graduate Engineer Trainee

Tata Motors
01.2000 - 01.2001

Bachelor of Engineering (B. E) - Mechanical Engineering

National Institute of Technology (NIT) – Formerly, Regional Engineering College
05.1996 - 06.2000

Higher Secondary - Science And Technology

Cotton College
05.1994 - 05.1996
Rhythm MaudgalyaHead, Dealer Network Development-Asia Pacific At FPT Industrial (IVECO Group)