Renuka Sahamitmongkol
Area Manager
Bang Kruai
Summary
Dynamic and results-oriented Regional Sales Manager with extensive experience in medical diagnostics and product sales, dedicated to driving business growth through effective team management and strategic client engagement. Expertise in developing innovative healthcare solutions, optimizing product portfolios, and fostering strong relationships that enhance collaboration and achieve measurable outcomes. Proven ability to exceed sales goals through data-driven strategies, adept territory management, and a commitment to mentoring team members for peak performance. Recognized for strong leadership, exceptional communication skills, and a proactive approach to navigating challenging markets while delivering outstanding results.
Overview
18
18
years of professional experience
Work History
Regional Sales Manager North East Central West BKK
EVERLIFE Hausenbernstein
01.2026 - Current
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of 9 regional sales representatives and consistently achieved high sales targets. North East Central West BKK ( Hybrid Area)
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Implemented systems and procedures to increase sales.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Organized promotional events and interacted with community to increase sales volume.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Prepared sales presentations for clients showing success and credibility of products.
Product Manager - Immunology
EVERLIFE Hausenbernstein
01.2025 - 12.2025
- Managed Autoimmune, Allergy, and Infectious product lines from EUROIMMUN (international partner brand), targeting new customer bases including provincial and regional hospitals that have begun developing their own diagnostic services. Expanded existing customer base by introducing new testing parameters.
- Organized and conducted focus group meetings, as well as presentations to hospital directors, physicians, lab heads, and other decision-makers involved in selecting diagnostic products.
- Competitor defense: compared product performance and specifications against other brands in the market, compiled analysis reports, trained sales teams, and provided direct presentations to key accounts.
- Trained the sales team on product knowledge, monitored sales performance by account and region, analyzed sales data to identify trends and opportunities, and adapted strategies accordingly.
- Supported sales representatives in prospecting new customers, provided technical expertise, persuasive selling, and helped close sales deals in target territories.
Chief Sales and Product Supervisor
EVERLIFE Hausenbernstein
01.2022 - 12.2024
- Oversee regional sales performance and drove promotion campaigns and project launches for immunology and molecular diagnostic systems across Central, Western, and Northeastern Thailand.
- Led a team comprising 3 regional supervisors and 4 sales representatives per region (approx. 12 team members in total).
- Key account responsibilities included major hospital groups such as Ramkhamhaeng Hospital, Bangkok Hospital, Vichaiyvej Hospital, Chularat Hospital Group, and university hospitals like Srinagarind Hospital (Khon Kaen), Khon Kaen Hospital, Maharat Nakhon Ratchasima, Udon Thani Hospital, Ratchaburi, Nakhon Pathom, Ayutthaya, and Naresuan University.
- Personally responsible for sales targets at high-profile institutions: King Chulalongkorn Memorial Hospital, Chulabhorn Hospital, Prolab, and SWU Ongkharak Medical Center (Nakhon Nayok and Uttaradit).
Head of Sales and Product Supervisor
Hausenbernstein
01.2020 - 12.2021
- Managed sales teams in Southern Thailand (Phuket, Songkhla) and Bangkok metropolitan areas including Victory Monument, Ladprao Rd, Rangsit Rd, Thonburi Area, and others.
- Personally handled sales accounts including Nhealth Central Lab, Dental Tower, and Soi Soonvijai, generating approximately 35 million THB in revenue.
Sales and Product Supervisor
Hausenbernstein
01.2017 - 12.2019
Sales and Product Facilitator
Hausenbernstein
01.2016 - 12.2016
Senior Sales Executive
Hausenbernstein
01.2015 - 12.2015
Sales Executive
Hausenbernstein
09.2013 - 12.2014
- Managed sales territories including Victory Monument (Phra Mongkut Hospital, AFRIMS, Phyathai 1 and 2), and Ladprao (Prolab, BRIA Lab, Ladprao Hospital, Vejthani Hospital, and Medical Development Clinic).
Medical Technologist – OPD Blood Collection Service
Nonthavej Hospital
04.2009 - 08.2013
Medical Technologist
Kasemrad Prachachuen Hospital
06.2008 - 03.2009
Education
Bachelor of Science - Medical Technology
Huachiew Chalermprakiet University
Samut Prakan, Thailand01-2008
Skills
Marketing – Proven expertise in healthcare product promotion and strategic planning for diagnostic technologies
Communication – Effective in stakeholder engagement with strong interpersonal and presentation skills
Problem-Solving – Skilled in competitive analysis and strategy adaptation across diverse market environments
Customer service
Negotiation and persuasion
Sales presentations
Contract negotiation
Timeline
Regional Sales Manager North East Central West BKK
EVERLIFE Hausenbernstein
01.2026 - Current
Product Manager - Immunology
EVERLIFE Hausenbernstein
01.2025 - 12.2025
Chief Sales and Product Supervisor
EVERLIFE Hausenbernstein
01.2022 - 12.2024
Head of Sales and Product Supervisor
Hausenbernstein
01.2020 - 12.2021
Sales and Product Supervisor
Hausenbernstein
01.2017 - 12.2019
Sales and Product Facilitator
Hausenbernstein
01.2016 - 12.2016
Senior Sales Executive
Hausenbernstein
01.2015 - 12.2015
Sales Executive
Hausenbernstein
09.2013 - 12.2014
Medical Technologist – OPD Blood Collection Service
Nonthavej Hospital
04.2009 - 08.2013
Medical Technologist
Kasemrad Prachachuen Hospital
06.2008 - 03.2009
Bachelor of Science - Medical Technology
Huachiew Chalermprakiet University