Ranon Viputsiri

• Responsible for an annual revenue target of
MTHB 11,700.
• Oversee Sales & Distribution channels, Digital Marketing &
Marcom, Revenue Management, and Pricing strategies.
• Build and maintain relationship cross-functional teams
and external partners to continue expanding customer
base for awareness, sales incremental opportunity and
revenue growth align with company goals.

• Lead ASEAN Sales and Marketing including TH, SG, ID, PH,
and Indochina: VN, MM, KH and implementing effective
strategies to drive sales and increase market share.
• Accountable for an annual revenue target of
MTHB 10,000 across the ASEAN region.
• Promoting products and services, identifying and
capitalizing on growth opportunities for both Malaysia
Airlines and Firefly in the dynamic ASEAN market.
• Developed and maintained strong relationships with key
stakeholders, including government bodies, travel
agencies, and industry partners

• Lead Sales and Marketing team responsible for P&L of over PnL 300MTHB annual revenue target.
• Directed sales and marketing team in successful use and development of business plans and strategies.
• Developed and implemented SEO techniques to maximize internet traffic and presence.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Managed sales promotions and marketing strategies on major social media sites.
• Analyzed sales and marketing data for improved strategies.
• Evaluated market data to develop and create business strategies and marketing plans.
• Created and implemented effective marketing and sales strategies to increase student enrollment numbers and revenue.

• Responsible annual sales target of 200MTHB
• Researched competitors' activities and products to uncover new trends
• Interpreted sales and pricing policies to departmental personnel and customers.
• Meet with clients, delivering presentations and educating on product and service features and offerings.
• Tracked team pipeline data, won vs. lost opportunities.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Conducted Sales and Sales-Coordinator team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Resolved customer issues quickly to close deals and boost client satisfaction.

• Lead total 25 team members of 5 members under Retail SME &
• Longtail marketing planning and customer management, 5 members of products and business expansion and 21 members under Telesales team.
• Responsible to meet SME and Longtail 4BTHB annual revenue targets with 4 key main tasks: Planning, Monitoring, Analyzing, and Evaluating.
• Develop, manage, and execute ATL and BTL marketing campaign plans focusing customers acquisition and retention incremental.
• Manage and execute yearly Retail Marketing plan based on previous performance, targets, and current competition.
• Cross-functional with Marcom, Regional Retail Sales, Data science, IT, and Finance & Accounting team executing and developing various projects aiming for better performance results.
• Manage and monitor the overall progress of Retail shops transformation plan and cost saving initiatives.
• Closely work with Data science team to re-design business tracking reports.

• Oversee Commercial budget preparation, responsible for P&L of over MTHB12,000 annual revenue target in 2021.
• In 2019 successfully achieved revenue growth 25% from capacity growth 10% and won 2019 Gold Star Team Company Award.
• Accomplished par revenue 2020 result vs 2019 against COVID-19 pandemic throughout the year with cost cutting 48% .
• Lead 35 Commercial team members with direct manager lines of 1) Sales and Distribution team, 2) Business Development and ancillary team, 3) Pricing and Revenue Management team, 4) Scheduling Management & Charter team, 5) Marketing & PR team and ensure smooth operation of all daily commercial routines including daily sales and marketing activities.
• Data science development with Revenue Management team to improve sales performance, Load Factor, revenue, through various distribution channels from all point of sales.
• Weekly report to CEO and EVP on commercial performance and results including forecast on advanced LF, revenue result, and cash flow.
• Drive sales both local and international branches and actively initiate sales and marketing campaigns for revenue growth through online/offline sales channels.
• Build and maintain relationship with both revenue and non-revenue partners in order to continue expanding customer base for awareness, sales incremental opportunity and revenue growth Eg. Major Cineplex, Robinson, Icon Siam, JMart,Tourism Authority of Thailand, Traveloka, Trip.com, Agoda, and etc.
• Implemented key success commercial transformation during pandemic in 2020: e-commerce platform, operation shifting, cost control, time to market product and campaign, and new payment channel launching.

• Manage and direct total 29 subordinates of Pricing, Reservation support, Schedule loading, and Revenue Management team.
• Project management on business development implementing solutions in key Commercial analysis, strategy, and revenue enhancement.
• Responsible for Commercial budget preparation, P&L of over MTHB14,000 annual revenue target.
• In 2018 resulted with YOY revenue growth 10% from status quo capacity.
• Strategize seats allocation upon seasonality and re-structuring most suitable pricing model and fare structure for each selling market.
• Prepare, monitor and analyze commercial daily activities including sales performance, Load Factor, revenue, through various sales channels.
• Successfully set up key commercial reports, analysis, competition monitoring, and execute strategies and plans for performance boosting.
• Direct Sales and Distribution, and Marketing team with initiative strategies, partnership & sales channels plans to achieve revenue target.
• Developed with Accenture team and implemented Commercial Data Science report development with Revenue Management team to improve performance results.

• Generated over BTHB1 in 2014 (AOC start up), reached BTHB4.3 in 2015, and achieved total revenue over BTHB5.8 with average LF% over 80% in 2016 and fulfilled with LF% over 90% with 6% LF% growth YOY and revenue growth 9% YOY in Q1/2017 (capacity growth 4% YOY) with target over BTHB7 FY2017.
• Plan, strategize and revenue management Thai AirAsia X route strategy in order to meet Network/Route Targets as well as Revenue/LF/Yields and ensure of growth result.
• Successfully set up template and format to closely monitoring daily sales performance, advance bookings, Load Factors and average fares and strategize most suitable plans in order to achieve company goals.
• Summary sales performance, advanced Load Factors trends, average fares, monthly revenue performance vs target, work on PnL, forecasting and projection report to the C-level executives by daily/weekly/bi-weekly/monthly basis.
• Drive local/international marketing teams regarding fares/sales strategy and ensure that local market requirements are factored into pricing decisions in order to meet target.
• Successfully developed competitive and marketable pricing products which support revenue/yield objectives.
• Initiate sales department to utilize sales channels, create and finalize travel agency productivity based, incentive schemes and recommend appropriate action or alternative options to Sales Management, prior to their implementation.
• Research, analyze, recommend on potential markets and destinations and white spot areas for future route plans and operation opportunity.
• Discussed with tourism authority on market landscape and forward cooperation strategic plans.

• Selected as Management Trainee year 2014.
• Research, gather, analyze, and summarize information of worldwide market, customer trends, internet statistics, industry analysis and monitoring competitors movement and prepare into reports and presentations.
• Strategize, plan, and track overall Advertising & Promotions support to achieve target in all TG network destinations whilst ensuring adherence to related corporate policies.
• Coordinate with branding department and drive POS stations to provide strategic overall Advertising & Promotions support for TG Network in order to meet the target.
• Instruct country General Manager on directions, guidelines, and new policy from the top management base on situation.

• Coordinate cross-functional internal and external international offices and partner airlines regarding codesharing, marketing and sale plans/campaign, pricing tiering, customer service with Royalty program, and public relations through phone and email to ensure all functions operate smoothly.
• Analyze marketing and sales performance by weekly/monthly basis and prepare summary report/presentation for Executive Vice President and submit to Board Committee.

• Handled codeshare partners with Siberia Airline (S7) and British Midland International (BM).
• Negotiated SPA and seats allotment for the best benefit for both parties.
• Develop on potential codeshare routes for better airlines network.

• Guest relations support.
• Stock management, food location management, Store stocking management.
• Open/closing banking statement in each store locations.
• Freshmen trainer.