Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Prettaya Sutchasila

Prettaya Sutchasila

Enterprise Leadership
Pakerd

Summary

Dynamic leader with over 20 years of experience in the insurance industry, specializing in program management and model integration. Proven expertise in strategic and digital marketing, with a strong focus on distribution training and development. Skilled in leveraging data-driven insights to enhance customer experience management while fostering leadership through coaching initiatives. Committed to driving sustainable development practices that align with organizational goals and promote long-term growth.

Overview

26
26
years of professional experience

Work History

Managing Director and Board of Director

Southeast Life Insurance, PLC
05.2018 - Current

Chief Customer Officer and Board of Director

Krungthai-AXA Life, Thailand
09.2006 - 04.2018

Chief Marketing Officer and Board of Director

Krungthai-AXA Life, Thailand
06.2005 - 08.2006

Head of AXA Academy, Thailand

Krungthai-AXA Life, Thailand
07.2004 - 05.2005

Head of Program Office Management

Krungthai-AXA Life, Thailand
11.2002 - 06.2004

Head of Program Office Management / CEO Office

Advance MLC Assurance, Thailand
10.1999 - 10.2002

Education

Executive Coach L1 - Coach

International Coaching Federation
BE Management Institution
2024

Master of Business - Employment Relation

University of Technology, Sydney
01-1998

Bachelor of Arts - English

Payab University
01-1993

Skills

Strategic Planning

Distribution Strategy and Training

Life Insurance Product Development

Customer Experience Management

Financial management

Partnership development

Strategic Workforce Planning

Digital transformation

Data-driven decision making

Online sales strategy

Corporate responsibility

Accomplishments

  • 2003, Led the model integration and implementation of Thailand Agency and Bancassurance Blueprint for AXA in Thailand.
  • 2004, Led the localization of PEAK Agency Training Program and set up AXA Academy in Thailand – the first in Asia with job secondment to develop PEAK Program and set up AXA Academy in Philippines.
  • 2007, Award Winner of AXA Innovation Award under “Corporate Responsibility” category by changing plastic policy cover to be handmade fabric from local communities across Thailand.
  • 2009, Award Winner of AXA Innovation Award under “Attentive” from providing free medical check-up for all customers and all Thais with free of charge across Thailand. This program still continues running every weekend across Thailand.
  • 2011, received public recognition as “Role Model” from “Quality Persons of The Year 2011; Insurance Category” from the Foundation of The Scientific and Technological Council of Thailand. The award was given to the person who has achieved in life and working and also dedicates herself in social responsibility that contributed to the communities, the Thai economy and the environment.
  • 2012, led the implementation Nationwide Caravan Health Check and many inclusive sustainable initiatives under Corporate Responsibility that enabled Krungthai AXA Life to achieve the strategic level of Corporate Responsibility with highest CR KPI in the region and ranked number 2 in the world.
  • 2013, CR Ambassador of AXA SEA for Corporate Responsibility and being invited to share the best practices in many AXA operations in Asia and Europe.
  • 2015, Award Winning Corporate Responsible Initiative; Health Prevention for Thais from Enterprise Asia.
  • 2016, Award Winning Digital Innovation, the first mover for Digital Insurance on LINE Business Connect, from Enterprise Asia.
  • 2023, Outstanding Leader Award recognized by SEA CEO Award under Influential Brands for sustainable business development.
  • 2019-Present, As Managing Director of SE Life, I led the company's end-to-end digital transformation, modernized distribution by pioneering its first fully digital insurance offerings and launching the SE Life Link ecosystem to expand access digitally within TCC network, Mini Big C nationwide and Non-TCC ecosystem partners.

Timeline

Managing Director and Board of Director

Southeast Life Insurance, PLC
05.2018 - Current

Chief Customer Officer and Board of Director

Krungthai-AXA Life, Thailand
09.2006 - 04.2018

Chief Marketing Officer and Board of Director

Krungthai-AXA Life, Thailand
06.2005 - 08.2006

Head of AXA Academy, Thailand

Krungthai-AXA Life, Thailand
07.2004 - 05.2005

Head of Program Office Management

Krungthai-AXA Life, Thailand
11.2002 - 06.2004

Head of Program Office Management / CEO Office

Advance MLC Assurance, Thailand
10.1999 - 10.2002

Master of Business - Employment Relation

University of Technology, Sydney

Bachelor of Arts - English

Payab University

Executive Coach L1 - Coach

International Coaching Federation
Prettaya SutchasilaEnterprise Leadership