Microsoft Office Suite
Premika Mangkhlasophon
Marketing Project Manager
Bangkok
Summary
I am a results-driven marketing project manager with a passion for turning ideas into impactful outcomes. I specialize in brand development, strategic content execution, and leading cross-functional teams. My experience spans driving sales conversions, increasing follower engagement, and building brand credibility. I thrive in dynamic environments, consistently pushing boundaries to exceed expectations. With a creative mindset and a hands-on approach, I bring energy and dedication to every project. Ready to take your brand to the next level and deliver measurable success.
Overview
14
14
years of professional experience
3
3
Languages
Work History
Marketing Project Manager
QI Group
08.2021 - Current
- Strategically led cross-functional teams in developing, launching, and optimizing high-impact branding campaigns for luxury brands (watches, jewelry, homecare, and supplements), achieving 30%+ growth in online engagement, and doubling sales conversions over 12 months.
- Directed full-cycle product branding, from ideation to execution, positioning brands as premium market leaders and significantly boosting brand credibility, loyalty, and customer lifetime value.
- Led the creative direction across integrated campaigns, ensuring consistent messaging, visual identity, and tone, resulting in a 15% increase in brand recognition in competitive sectors.
- Revolutionized content strategy, designing data-driven social media, digital, and influencer programs, directly driving 30% increase in followers and 50%+ engagement boost for target demographics.
- Collaborated closely with senior leadership, advising on brand positioning, market trends, and creative strategies, ensuring that product launches and seasonal campaigns aligned with broader corporate goals.
- Transformed brand assets library, curating a comprehensive digital repository for creative teams and sales representatives, resulting in a 20% improvement in operational efficiency and enhanced marketing ROI.
- Developed and executed creative strategies that amplified product value, creating compelling, emotionally resonant brand stories to connect with audiences and drive purchase behavior.
- Championed holistic brand experiences, from influencer partnerships to experiential marketing, significantly enhancing market positioning, visibility, and consumer trust in target markets.
- Provided visionary leadership in brand development and creative strategy, empowering teams to consistently execute innovative ideas while adhering to brand essence and quality standards.
- Led the refinement of brand guidelines, ensuring consistency across all channels, fostering a unified identity that built emotional connections with diverse customer bases.
Talent Management
A1 Models
02.2011 - 05.2021
- Managed talent acquisition and career development, increasing bookings by 20%.
- Negotiated contracts and coordinated talent for production shoots, ensuring client satisfaction.
- Developed and led training programs to enhance talent visibility and booking success.
- Built strong client relationships, securing long-term contracts and high-profile projects.
- Improved talent portfolios and social media presence, increasing industry recognition.
Education
Bachelor of Arts - Mass Communication - Multimedia Journalism
Institute of International Studies Ramkhamhaeng U.
04.2001 -
Skills
- Creative Strategy & Branding: Expertise in ideating, executing, and refining brand concepts
- Digital Marketing & Social Media Growth: Proven ability to drive engagement, increase followers, and optimize conversions
- Cross-functional Team Leadership: Leading teams to execute integrated campaigns with measurable results
- Content Creation & Storytelling: Crafting compelling narratives to boost brand credibility and customer loyalty
- Project Management: Managing end-to-end project lifecycles, ensuring deadlines and goals are met with precision
- Data-driven Decision Making: Analyzing metrics to improve performance and optimize marketing spend
- Brand Development: Expertise in building strong, recognizable brands across diverse industries
Accomplishments
- Increased brand engagement by 40% across social media platforms in just 6 months, fostering deeper connections with target audiences.
- Successfully launched a new product line, driving a 25% increase in sales conversions during the first quarter of launch.
- Led a comprehensive rebranding initiative that significantly enhanced brand visibility, contributing to a 30% rise in customer retention and a 15% boost in brand loyalty metrics.
Software
Adobe Creative Suite
Canva
Project management tools
Google Analytics
Interests
Creative entrepreneurship
Health and wellness
Exploring new destinations and cultures
Adventure sports
Personal development and self-improvement
Timeline
Marketing Project Manager
QI Group
08.2021 - Current
Talent Management
A1 Models
02.2011 - 05.2021
Bachelor of Arts - Mass Communication - Multimedia Journalism
Institute of International Studies Ramkhamhaeng U.
04.2001 -
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