Preeyarat Suttapattanon

Waldencast is a holding company and investment fund that incubates and accelerates early stage beauty and wellness brands and helps them rapidly create scale and profitability via industry specific operational expertise. Waldencast invests in brand-led business models and goes beyond traditional incubation and acceleration to develop a collective of innovative and unique brands that place responsible entrepreneurship at the heart of its operations.

Waldencast has offices in New York and London and has an investment portfolio in North America, Europe, and Latin America.

The selection of brands to participate in the community is as much driven by the strength of the brand concept and business model as it is by our shared human and social values: sustainability, responsibility, inclusivity. We believe brands that marry purpose, art, beauty, and design with industry and commerce to make the planet and the lives of those in it better.

Responsibilities: of General Manager:

• Establish Waldencast (Thailand) Co., LTD, a new company, ensuring compliance by managing DBD registration, capital injection, office setup, FDA registration & approval, logistics, and customs processes.
• Develop a P&L by channels / customers.
• Set up both online an offline channel.
• Working closely with Online manager for 3rd party platform and brand.com.
• Secure a prime location at Siam Paragon and commence counter design.
• Develop a launch strategy and brand assert with Marketing Manager.
• Brand Launch.
• Conduct day-to-day operations.
• Team recruitment from team organization, scope of work, finding people from my connection.

Lagardere is a diversified French media company that
owns the fashion brand ELLE. The company operates
4 fashion-based businesses in more than 80 countries
worldwide.

Responsibilities: of General Manager for SE Asia

• Managing US $60M licensing business in 9 markets
and 4 business categories for ELLE in SE Asia.
• Expansion of the ELLE brand into new market
segments.
• Identify new licensees and expand business potential of existing business partners
• Negotiate licensing agreements, manage licensee
performance, conduct performance reviews and
ensure licensee compliance.
• Forecast and manage yearly budgets for each
licensee
• Manage the P/L’s of all businesses in the territory
and ensure licensees achieve budget targets
• Manage the marketing and product development
team for SE Asia
• Provide advertising, event, POS animation and initiative campaign to support the licensee
• Ensure compliance with ELLE brand standards
across all segments and within all territories

Luxasia (Siam) is a subsidiary company of Luxasia Ltd., a privately held luxury goods distributor based in Singapore with 10 offices
throughout Asia.

Responsibilities as Division General Manager:

• Key business liaison for multinational brand owners (principals)
Proctor and Gamble, PUIG Group, USA Inter Parfums, Albion and La Prairie
• P/L responsibility for 15 skin care, make up and fragrance brands
(Gucci, Dolce & Gabbana, Hugo Boss, Lacoste, Escada, Paco Rabanne, Nina Ricci, Prada, Valentino, Carolina Herrera and Ferragamo.)
• Managed a team of 1 senior brand manager, 5 brand managers, 3 marketing executives, 1 senior sales manager 6 sales managers, and 2 trainers.
• Developed and execute marketing plans for 12 brands representing over US$8M in sales
• Manage inventory of over 1,600 SKUs
• Build and expand the brand portfolio
• Manage corporate projects
• Team development

L’Oreal is a leading global manufacturer and distributor of skin and hair care products.

Responsibilities as Product Manager:

• New product launches
• Sales forecasting
• Advertising and public relations
• Events and event management
• Merchandising and in-store activities
• Stock and inventory management
• Customer relationship management (CRM) and member club

Assistant Financial Controller for the Luxury Product Division:

• Internal coordination between marketing, sales, logistics and operations
• External coordination between the trade and Luxury Products Division
• Budgeting and financial control of top line activities
• Pricing and inventory control

RSM Nelson Wheeler is a regional corporate financial services company based in Hong Kong with offices in Singapore and Thailand.

Responsibilities as Senior Corporate Services Advisor:

• Performed research and financial analysis for corporations and state agencies.
• Assisted in financial restructuring plans for corporate clients in manufacturing and retail.
• Directed market research.