PRAKHYATH SHETTY

As the Revenue Director for our 363-key luxury resort and spa, I am responsible for maximizing total revenue across all departments, including spa and MICE . My expertise in revenue management plays a crucial role in driving profitability and ensuring competitive positioning in the market.

Key Responsibilities:
• Total Revenue Management: Oversee revenue strategies for rooms, spa, and MICE segments, ensuring alignment with overall business goals.
• Yield Management: Implement and monitor yield management practices to optimize occupancy and revenue across all distribution channels.
• Channel Distribution: Analyze and manage distribution strategies across various channels to maximize market reach and revenue.
• Competitive Pricing: Develop and offer competitive MICE pricing strategies that consider seasonality and potential displacement, ensuring the resort remains attractive to corporate clients.
• Budgeting and Forecasting: Lead the budgeting process and provide accurate revenue forecasts based on market trends and historical data.
• Segment Action Strategy: Monitor and strategize segment action plans to enhance productivity based on seasonality and demand fluctuations.
• Market Analysis: Conduct ongoing analysis of market conditions, competitor activities, and emerging trends to inform pricing and positioning strategies.
• Collaboration: Work closely with sales, marketing, and operations teams to ensure cohesive revenue strategies and effective communication across departments.
• Reporting: Prepare regular reports on revenue performance, providing insights and recommendations to senior management.

• Experienced revenue management and distribution professional leading strategies for the Destination Group., based out of Phuket, Thailand
• Overseeing a diverse portfolio of 1302 rooms, including Radisson Suites & Resort, Phuket (179 keys), Radisson Resort & Spa, Hua Hin (243keys), Holiday Inn Resort, Karon Beach, Phuket (225 keys) Holiday Inn Resort Surin Beach (255 keys) and Radisson Red,Phuket -Pre Opening ( 400 keys )
• Responsible for optimizing revenue generation and distribution strategies for 5 hotels.
• Managed distribution channels and OTA to maximize occupancy and revenue.
• Implemented rolling forecasting techniques to anticipate demand fluctuations and adjust pricing strategies accordingly.
• Developed comprehensive budgets for all hotels in 2024, aligning financial goals with operational objectives.
• Proficiently managed both IHG and RHG systems, ensuring seamless integration and accurate data management.
• Generated insightful reports to track performance metrics, identify trends, and make data-driven decisions.
• Handled various generic tasks related to revenue management, including pricing optimization, inventory management, and competitor analysis.

• Spearheaded business development efforts for a group comprising three hotels, including Babylon International ,Babylon Inn and Babylon Capitol Hotel Raipur.
• Led and coordinated Sales and Marketing, Revenue Management, and Distribution teams across the group.
• Managed a substantial budget exceeding 1.2 Million USD, allocating resources effectively to drive strategic initiatives aimed at revenue growth and profitability.
• Instrumental in fostering collaborative relationships with key stakeholders, including clients, partners, and industry professionals, to enhance the group's market presence and reputation.
• Implemented innovative sales and marketing strategies to increase market share and capture new business opportunities.
• Utilized advanced revenue management techniques to optimize pricing strategies and maximize revenue across all properties.
• Oversaw distribution channels to ensure maximum visibility and booking conversions.
• Played a pivotal role in shaping the group's strategic direction and long-term growth objectives.

• Develop and execute comprehensive business development strategies to acquire new clients and expand market presence
• Identify and target potential clients within the hotel industry, including independent hotels, hotel chains, and management companies
• Build and nurture strong relationships with key decision-makers, stakeholders, and industry influencers to generate leads and secure new business opportunities
• Conduct market research to identify emerging trends, competitor analysis, and industry insights, providing valuable inputs for business growth and revenue optimization
• Collaborate with internal teams to develop customized revenue management solutions tailored to clients' specific needs and objectives
• Lead contract negotiations and successfully close deals with potential clients, ensuring mutually beneficial partnerships
• Provide strategic guidance and thought leadership to clients, offering innovative revenue management strategies and recommendations
• Monitor and analyze key performance indicators (KPIs) and financial metrics to assess the effectiveness of revenue management initiatives and identify areas for improvement
• Stay updated with industry developments, technological advancements, and best practices in hotel revenue management, incorporating them into our service offerings
• Mentor and provide guidance to a team of revenue management professionals, fostering their growth and development.

• Oversaw all operations of a prestigious 5-star hotel, focusing on exceptional guest experiences and the success of wedding and MICE services.
• Managed a team of 400 employees, emphasizing service excellence and guest satisfaction.
• Led day-to-day operations across departments: Front Office, Housekeeping, Food and Beverage, Sales and Marketing, Finance, and Human Resources.
• Maintained a strong emphasis on personalized service, attention to detail, and creating a welcoming environment.
• Strategically planned, developed, and executed wedding and MICE services, establishing the hotel as a premier destination for events.
• Successfully managed high-profile events like the Indian Cancer Congress, hosting 7,000 attendees daily for 5 days.
• Cultivated a positive and collaborative work culture, providing guidance and support for employee growth and alignment with hotel goals.
• Implemented revenue generation and cost management strategies to maximize profitability while upholding service standards and guest satisfaction.
• Monitored Key Performance Indicators (KPIs) and Gross Operating Profit (GOP) metrics to evaluate performance and drive continuous improvement in operations and financial management.

• Spearhead overall Revenue, Sales & Marketing functions within the organization and expansion of the hotels
• Represented the hotel in all Travel shows globally for 4 years - ATM,IMEX,ITB,WTM, SATTE.
• Formulate and execute strategies to achieve the organization's financial targets
• Assume a leadership and decision-making role in property pricing, distribution, and trade-off decisions across various business segments
• Drive the implementation of the hotel's sales and marketing strategies, with a focus on expanding business within transient, group, and events segments
• Utilize revenue management principles to optimize sales and maximize revenue
• Conduct weekly demand forecasting and deploy targeted transient/group inventory restrictions and pricing strategies to enhance rate and occupancy revenue
• Develop comprehensive business plans and strategies to achieve set targets for hotels
• Represented the hotel at international and domestic travel trade fairs and seminars
• Lead and mentor the Sales & Marketing team to optimize sales opportunities.

• Heading the Revenue, Distribution & Marketing for 27 hotels of Clarks Group of Hotels ( 5 Five star hotels & 22 boutique collection.
• Successfully set up the Revenue & Distribution division for the group
• Drive/Implement standard revenue management processes/best practices, encompassing standard revenue management processes
• Effective pricing and proactively identifying need time periods to optimize inventory and rates
• Ensuring effective implementation of the RMS to optimize on available inventory and setup length of stay restrictions on potential sell out nights
• Successfully designed brand website and Brand website has grown by 70% in terms of room nights YTD
• Set up hotel Systems in terms of CRS, PMS and RMS
• Retail (Transient non-contracted business) grew in terms of contribution from 11% in 2012 to 28% in 2013
• Prepare a Business Plan for all the hotels
• To monitor in statistical format, the pick-up patterns, lead times and business trends
• To ensure that all Electronic Distribution Systems are up to date at all times in order to maximize distribution and accommodation yield
• Ensure all daily, weekly and monthly revenue management reports are up to date and are completed in accordance with standardized company procedures
• Ensure that pricing decisions are appropriately folded into the distribution channel strategies of the hotel, specifically for brand websites, third parties, and GDS
• Drive the weekly revenue strategy meetings in accordance with brand standards
• Profitability analysis; pro – actively identify and analyze business opportunities from a net profit standpoint and make the appropriate business decisions
• Strategic reporting and data integrity; reporting key strategic issues such as channel performance, ROI of promotions, etc., and ensuring that data entry and output are clean in all relevant systems.

• Heading the Revenue and Reservation department
• Was awarded Employee of the Year 2011 for excellence and outstanding performance in revenue management
• Responsible for CRS- Loading new rates, mapping, and maintenance
• Responsible for setting up PMS (Property Management Software)
• Responsible for the content of the Hotel website with regard to pricing, room rates, deals & packages to ensure maximum and efficient online visibility
• Active involvement in e-commerce to ensure increased footfall and revenue through all online channels and analyzing distribution channels regularly for hotel positioning, information accuracy, and competition positioning
• Forecasting of revenue, profit, demand, and occupancy for rooms and function space
• Optimizing overall hotel revenue and ensuring profitability is maintained through the effective implementation of a revenue management process
• Analyzing period end and other available system data to identify trends, future need periods, and obstacles to achieving goals
• Handle decision-making role for online distribution, property pricing, segmentation pricing, and decisions concerning business opportunities
• Set up RMS (Revenue Management System) along with the Revenue Manager
• Responsible for marketing campaigns like Pay per click, SEO (Search Engine Optimization), SME (Subject Matter Expert), and various marketing on OTA’s and TPI’s
• Maximize room yield/value through control, room availability, and train reservation team for up-selling
• Monitor and Analyze market and competitor trends and key performance metrics and recommend changes in strategies and tactics as appropriate according to the market demand and trend
• Conduct Revmax meeting daily with the Revmax committee
• (Revenue Maximization)
• Data analysis and pricing
• Prepare weekly, monthly, and bi-monthly forecasting along with revenue manager
• Conduct weekly audit on all channels to ensure that the rate parity is maintained on all distribution channels
• Maintain daily, weekly, and monthly revenue reports
• Maintain F&B revenue and forecasting tool and analyze with the F&B team
• Prepare Monthly Business Review and sent it across to the area office
• Involved in the Business Plan 2012 during the absence of Revenue Manager
• Develop, improve and maintain the overall strategic principle of revenue functionality across various revenue streams for the hotel
• Pre-opening for electronic marketing channels including brand website, OTAs, GDS, trip advisor
• GDS Marketing to drive the market share through GDS
• Build a relationship with key OTA’S
• Sign up with OTA’S locally and globally with business potentials for our hotels
• To ensure content and rate parity across all channels
• Maintain events calendar for the city and make sure the revenue opportunity is utilized with appropriate pricing and share the event details with sales to contact the right segment
• Product development in terms of booking engine, enhancement, direct connects through CRS for major OTA’S and coordinating its smooth implementation
• Monitor competitor pricing, understand the dynamic of the local market, and recommend appropriate actions in relation to the hotel’s pricing and market mix strategy
• Maintain RFP tracker and follow up with account manager and the international account manager and follow up for the same, Manage Lanyon and assist Sales Director for RFP’s.

• Provide exceptional customer service by overseeing and supervising front desk operations, managing guest inquiries and complaints, and ensuring prompt resolution to enhance overall guest satisfaction
• Lead and supervise a dedicated team of front office staff, including receptionists, concierge, and bell staff
• Oversee the check-in and check-out process, ensuring accuracy in guest registration, efficient handling of reservations, and ensure SOP is adhered to.
• Successfully handled the Reservation department and supported the Revenue Manager in their operations, demonstrating strong organizational and multitasking abilities
• Experienced in handling the entire night audit process under the supervision of the Night Manager and independently managing night audit operations
• Actively participated in the Training Team, ensuring proper training for all associates in Front Desk Standard Operating Procedures (SOPs).

• Provide exceptional customer service by welcoming guests, addressing their queries, and assisting with check-in and check-out procedures
• Assist with managing room reservations, including receiving and processing booking requests, checking availability, and making accurate room assignments
• Respond promptly to guest requests and concerns, including arranging transportation, providing information about hotel amenities and services, and assisting with special guest requests
• Taking proactive measures to resolve issues and ensure guest satisfaction
• Actively participate in training programs and workshops to enhance skills and knowledge of hotel operations.