PRAIYA RUANGROENGKULRIT
Marketing Manager
Prawet
Summary
Digital Marketing with strong experiences in emerging markets; CLMV, gained within leading financial and banking institutions. Demonstrated successes through leadership, people insight, creativity, and logical and strategic thinking. Localized skills and knowledge to transfer into consumer attraction. Work well in cross culture, cross function and diversity, to expand business partners.
Overview
24
24
years of professional experience
2009
2009
years of post-secondary education
Work History
Regional Marketing Manager – Indochina
Western Union Financial Services Singapore Pte. Ltd.
11.2017 - Current
- Company Overview: (A global leading financial institution; money transfer)
- Lead Thailand team including CLMV; Vietnam / Cambodia / Myanmar / Laos to deliver results
- Manage Marketing activities for both digital and traditional retail channels
- Manage agent relationship to drive mutual benefits
- (A global leading financial institution; money transfer)
- Achievement: Led teams to successfully launch new digital channel with the right strategic pricing, the right message through the right media resulting in making more than 200% transaction achievement from assigned KPI in the first year with a less than 10% cannibalized to existing channel
- Made the fastest growth in the world, Won in highly competitive market-specific corridors, leading to turnaround from – 35% in 2018 to + 18.5% in 2019
- Achieved in penetrating new market-Myanmar, increasing YTD 18% growth in the first month of campaign
Business Development Manager – Cambodia and Laos
Western Union Financial Services Singapore Pte. Ltd.
09.2016 - 11.2017
- Company Overview: (A global leading financial institution; money transfer)
- Negotiated business partners in Cambodia and Laos; banks, authorized financial agents
- Expanded and maintained agent relationships in Cambodia and Laos to grow the markets
- Coordinated with cross functional departments both internal and external to drive business
- (A global leading financial institution; money transfer)
- Achievement: Executed new partners in Cambodia, leading to lower commission sharing scheme comparing with country average, saved 0.02% commission payout in the first year
First Assistant Vice President – Western Union & Currency Exchange Department
Bank of Ayudhaya Co., Ltd.
05.2011 - 09.2016
- Company Overview: (Top 5 Commercial bank in Thailand, money transfer, currency exchange)
- Planned the annual business direction, managed budget control and evaluated cost efficiency
- Initiated annual marketing plan and events to support business direction
- Design User Experience and User Interface for new channel
- (Top 5 Commercial bank in Thailand, money transfer, currency exchange)
- Achievement: Won the Best Agent Reward for 3 consecutive years (2013-2015) due to outstanding performances which drove business growth
- Executed new digital platform services in 2012, becoming the best performance in Asia within the 2nd year
- Made more than 20% MOM growth in August 2013 by launched new customer campaign and remained high performance through the year
- Opened 10 successful outlets from 2012-2013, drove better coverage and customer experience
Assistant Vice President – Business Development
Globlex Holding Management PLC.
03.2009 - 02.2011
- Company Overview: (Physical Gold trading)
- Initiated annual business plan
- Managed launching of Physical Gold product for investment to the market
- Managed marketing, public relations, and sales activities
- (Physical Gold trading)
- Achievement: Initiated procedure that successfully supported business systems
- Launched the products that brought more than 500 Million Baht volume of gold trading to company in first year of product launch
Marketing Manager
MOSH Co., Ltd.
10.2008 - 02.2009
- Company Overview: (Advertising and event agency)
- Prepared research and conducted analysis of marketing data for brand strategy planning
- Developed advertising strategy, IMC planning and coordinated with the creative team for creative executions
- (Advertising and event agency)
- Achievement: Led the marketing executions for the big accounts, Boonthavorn (retails), Wacoal (consumer), Grand U (real estate), bringing the high-volume portfolio to those accounts
Manager – E- business Department
Ayudhya Securities PLC.
02.2006 - 04.2008
- Company Overview: (Securities Trading broker)
- Managed and implemented marketing activities
- Gathered market and competitive intelligence and analyzed
- Joined working team for Krungsri group re-branding
- Developed new user interface for E-securities trading
- Developed new referral program with commercial bank
- Developed mutual fund E-channel, website enhancement
- Acquire new customer
- Acquire new partner for co-promotion
- (Securities Trading broker)
- Achievement: Successfully launched Mutual fund trading center on E-Channel
- Launched new website User interface to meet new branding and customer need
Assistant Manager – Internet Trading Department
Kiatnakin Securities Co., Ltd.
02.2004 - 08.2005
- Company Overview: (Securities Trading broker)
- Developed stock internet trading website
- Design User interface and user experience for new product
- Conducted website features design, contents and website interface
- Set up customer support team
- Acquired new customer
- (Securities Trading broker)
Assistant Manager – Internet Trading Department
Phillip Securities PLC.
04.2001 - 01.2004
- Company Overview: (Securities trading broker)
- Developed website content, both creating and updating to a fully utilize online channel as well as developed new products and services
- Acquired new customer both B2B and B2C
- Launch digital branch in Chumporn
- Traded securities with single license
- (Securities trading broker)
Education
Master of Business Administration - Young Executive Program (Marketing)
Kasetsart University
Bachelor of Economic - undefined
Thammasart University
Student Exchange Program - undefined
Maryland State
01.1995 - 01.1996
Skills
Financial and Investment marketing
Digital marketing
Problem-solving abilities
Marketing strategy
Project management
Budgeting and allocation
Marketing analytics
Vendor negotiation
Product launches
Competitive analysis
Marketing plan execution
Influencer partnerships
Extra-Curricular Activities
International Tourist Guide (Professional License), Countrywide, 1998
Professional Development
- Digital Marketing, 2019
- Retail Customer Insight and Behavior, 2019
- Driving Customer Centric Product and Service, 2016
- Total Solution Sales Strategy, 2015
- Cross Cultural Management, 2014
- Creative Thinking, 2013
- Negotiation Skills, 2012
- Logical Thinking in Business Context, 2011
Additional Information
I have knowledge and understanding of financial products. my experience working in the stock market of Thailand has given me insights into investor's needs. Additionally, my experience in international money transfer service has provided me with the solid understanding of cross-border transactions. both which are 2 of key benefits of utilizing cryptocurrency today. Moreover, my extensive experience in marketing ensures my confidence in creating a market for Binance in Thailand
Timeline
Regional Marketing Manager – Indochina
Western Union Financial Services Singapore Pte. Ltd.
11.2017 - Current
Business Development Manager – Cambodia and Laos
Western Union Financial Services Singapore Pte. Ltd.
09.2016 - 11.2017
First Assistant Vice President – Western Union & Currency Exchange Department
Bank of Ayudhaya Co., Ltd.
05.2011 - 09.2016
Assistant Vice President – Business Development
Globlex Holding Management PLC.
03.2009 - 02.2011
Marketing Manager
MOSH Co., Ltd.
10.2008 - 02.2009
Manager – E- business Department
Ayudhya Securities PLC.
02.2006 - 04.2008
Assistant Manager – Internet Trading Department
Kiatnakin Securities Co., Ltd.
02.2004 - 08.2005
Assistant Manager – Internet Trading Department
Phillip Securities PLC.
04.2001 - 01.2004
Student Exchange Program - undefined
Maryland State
01.1995 - 01.1996
Bachelor of Economic - undefined
Thammasart University
Master of Business Administration - Young Executive Program (Marketing)
Kasetsart University