Pradiphut Pornsongkaoh
Digital Marketing Manager
Summary
Results-driven Digital Marketing Manager with over 10 years of experience in developing, implementing, and optimizing digital marketing strategies across various industries. Proven success in driving online traffic, increasing brand visibility, and enhancing customer engagement through a combination of SEO, SEM, content marketing, and social media strategies. Skilled in data analysis, project management, and team leadership, with a strong focus on achieving measurable business goals and ROI.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Manager | Team Lead
Aurora Gold & Jewelry
08.2024 - Current
- SEO Optimization: Led on-page SEO adjustments for Aurora.co.th, increasing organic traffic by 100% through optimized content, meta tags, and keyword targeting
- Content Strategy: Developed and executed a content marketing plan to enhance audience engagement and improve SEO rankings
- Paid Media Campaigns: Managed Facebook Ads, achieving top-tier engagement in the competitive gold and jewelry market, driving targeted traffic to the website
- E-commerce Management: Oversaw digital marketing strategies for Shopee and Lazada, optimizing ad spend and aligning with product performance to maximize ROI
Digital Marketing Manager
LG Electronics
03.2021 - 07.2024
- Digital Strategy Development: Orchestrated comprehensive digital marketing strategies to boost traffic and engagement across the LG website, social media channels, Line, and TikTok
- Budget Management: Responsible for setting and managing the digital marketing budget, ensuring optimal spend across multiple platforms
- SEO & SEM Optimization: Increased website organic traffic by optimizing on-page SEO and improving Google rankings
- Social Media Advertising: Planned, executed, and optimized Facebook, Line, and TikTok ads, consistently exceeding performance KPIs
- App Marketing: Spearheaded app marketing strategies to increase downloads and re-engagement for the LG mobile app
- E-commerce Management: Oversaw digital marketing strategies for Shopee and Lazada, optimizing ad spend and Performance
Digital Marketing Strategy Manager
Saijo Denki International Co., Ltd
10.2016 - 02.2021
- Traffic & Conversion Optimization: Led SEO and SEM strategies to drive traffic to the Saijo Denki website, improving user engagement and conversion rates
- Cross-Media Campaigns: Managed multi-channel digital campaigns, optimizing ad spend across search engines, display ads, and social media
- Google Ads Collaboration: Partnered with Google to implement advanced marketing strategies and optimize paid campaigns
- Offline Media Integration: Managed offline media buys (TV, online press, and digital) to complement digital strategies, achieving increased brand awareness and conversion
Senior Digital Marketing Planner
Yamaha Music School
01.2013 - 09.2015
- Digital Marketing Strategy: Developed and implemented digital marketing plans aligned with KPIs to achieve business objectives
- SEO/SEM: Led efforts to optimize SEO and SEM campaigns, increasing organic search traffic and visibility for the Yamaha Music School brand
- Content Strategy: Created monthly content calendars, driving engagement across Yamaha's social media channels and website
Marketing Manager
Doctor Younger Clinic
01.2010 - 12.2013
- Digital Marketing Leadership: Led digital marketing initiatives to drive traffic to the clinic's website and increase revenue through online channels
- Sales Channels Development: Developed partnerships with platforms like Shopee Lazada and TV shopping, expanding sales channels and optimizing performance
- Offline & Online Integration: Managed offline campaigns including influencer partnerships, TV commercials, and radio ads, complementing online strategies for comprehensive brand exposure
Education
Certification in Digital Marketing Management -
Thammasat University
01.2017 - 01.2019
Master's in Biotech - Bachelor's Degree
King Mongkut's North Bangkok University
01.2003 - 01.2007
Bilateral Research Relations - undefined
Kasetsart University
01.2008 - 01.2009
Skills
Project management
Digital Marketing Strategy
Market analysis
Online branding strategies
Keyword analysis
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content marketing
Social Media Marketing (SMM
Audience engagement
Google analytics
E-commerce Strategy
Data Analysis & Marketing Analytics
Customer Relationship Management (CRM)
Project Management
Paid Media Advertising (Facebook, Google Ads, Shopee, Lazada, Tiktok)
Conversion Rate Optimization
Data analytics
Sales funnel development
Competitor analysis techniques
Trend analysis
Affiliate marketing management
Teamwork and collaboration
Organizational skills
Timeline
Digital Marketing Manager | Team Lead
Aurora Gold & Jewelry
08.2024 - Current
Digital Marketing Manager
LG Electronics
03.2021 - 07.2024
Certification in Digital Marketing Management -
Thammasat University
01.2017 - 01.2019
Digital Marketing Strategy Manager
Saijo Denki International Co., Ltd
10.2016 - 02.2021
Senior Digital Marketing Planner
Yamaha Music School
01.2013 - 09.2015
Marketing Manager
Doctor Younger Clinic
01.2010 - 12.2013
Bilateral Research Relations - undefined
Kasetsart University
01.2008 - 01.2009
Master's in Biotech - Bachelor's Degree
King Mongkut's North Bangkok University
01.2003 - 01.2007