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Pornthep Apichardthum
Sales & Aftersales Management
11 Phattanakarn11, Phattanakarn Road, Bangkok
Summary
Senior executive with over 25 years of commercial leadership experience in vertical transportation and commercial vehicle sectors across Thailand and ASEAN. Demonstrated expertise in new equipment sales, sales pipeline development, and service operations. Proven record of managing multi-environment business units, leading diverse sales teams, and achieving high-value contracts with private and government sectors and. Experienced in cross-cultural team management, market entry, and business turnaround. Highly capable in integrating sales and service lifecycle to drive sustainable growth. Now seeking to contribute strategic leadership and ASEAN insight to the industries continued market success.
Overview
28
28
years of professional experience
1
1
Language
Work History
Assistance Managing Director (Service & Part Sales)
Hitachi Elevator (Thailand) Co., Ltd.
Bangkok
07.2023 - Current
- Commercial responsibility of 1,000 MTHB per year.
- Directed service maintenance operations by implementing enterprise-level maintenance management systems, ensuring the nationwide standardization and seamless coordination of service networks.
- Implemented Hitachi Global maintenance standard procedures across service operations and ensure adherence to safety protocols.
- Directed workforce scheduling and resource allocation using ERP platforms to balance service workload demands, enhancing operational efficiency across multi-site service centers.
- Directed operational budgeting for service and parts sales to monitor order flows, revenue trends, and profitability.
Assistance Managing Director (New Installation)
Hitachi Elevator (Thailand) Co., Ltd.
Bangkok, Bangkok
07.2021 - 06.2023
- Responsibility for commercial operations 900 million THB annually.
- Implement a sales strategy targeting developers, main construction, and general project sales.
- Translated executive-level sales directives into actionable operational processes by streamlining communication protocols between management and sales teams using CRM and data visualization tools.
- Monitored operational budgets by tracking orders received, assessing revenue streams, and evaluating profitability to ensure financial objectives aligned with organizational goals.
Managing Director
Hitachi Elevator (Laos) Co., Ltd.
Laos PDR
07.2019 - 06.2021
- Company Overview: (New Launched)
- Commercial responsibility exceeding 45 MTHB per year.
- Launch company and promote business to Laos Market.
- Integrated front and back-office operations through process to ensure alignment with corporate targets and drive business continuity.
- Manage back office and front line to achieve the company budget.
- Grow up organization and people competency development.
- Cultivated a high-performance culture by implementing monthly recognition programs and bi-weekly coaching sessions to motivate 40+ team members, resulting in a 15% increase in sales productivity within the first year, using HR analytics tools and Salesforce for tracking progress.
- (New Launched)
General Manager (Sales)
Hitachi Elevator (Cambodia) Co., Ltd.
Cambodia
07.2018 - 06.2019
- Company Overview: (New Launched)
- Commercial responsibility exceeding 120 MTHB per year.
- Spearheaded the launch of a new sales operation in Cambodia by integrating sales enablement tools and establishing market entry procedures to drive new equipment pipeline growth.
- Optimized sales team organization by aligning project pipelines supporting sustained success in major project acquisition to drive overall departmental order intake.
- Revamped the sales department structure to strengthen alignment with company objectives and support sustainable expansion in Cambodia's market.
- (New Launched)
General Manager (Standard Project)
Hitachi Elevator (Thailand) Co., Ltd.
Bangkok, Bangkok
07.2015 - 06.2017
- Accountability for operations exceeding 360 MTHB annually.
- Deployed targeted sales strategies by translating executive directives into actionable operational plans, sales order processes and optimize team workflows.
- Transformed executive-level sales strategy into measurable operational plans by leveraging sales analytics platforms.
- Developed sales forecasts and managed budgeting activities by leveraging data analysis tools, enabling improved alignment with market demand and financial targets.
- Supervised recruitment processes and facilitated ongoing skills development initiatives, ensuring alignment of team capabilities with evolving organizational objectives.
- Streamlined cross-departmental collaboration between sales, engineering, and logistics to accelerate project delivery timelines while maintaining strict adherence to contractual requirements and quality standards.
General Manager (Commercial Vehicle)
UMG Myanmar Co., Ltd.
Myanmar
07.2011 - 06.2015
- Company Overview: (VOLVO Commercial vehicle distributor)
- Led the execution of business strategies for Volvo Truck/Bus, UD Truck, Dongfeng Truck, and JMC light truck business units by coordinating cross-functional marketing, operational, and customer relationship management initiatives.
- Developed and deployed business strategies for commercial vehicle operations, leveraging market analytics to assess expansion opportunities and adjust go-to-market tactics as required.
- Directed the deployment of 3S and 2S networks across major urban areas in Myanmar.
- Monitored profit and loss performance to reach financial objectives.
- Cultivated workforce capabilities by designing and implementing targeted training programs, aligning team skills with organizational objectives to support continuous growth within the commercial vehicle sector.
- (VOLVO Commercial vehicle distributor)
Export Sales Manager
Volvo Group (Thailand) Co.,ltd.
Bangkok, Bangkok
07.2009 - 06.2011
- Application engineer (2002-2005): Support functions assist sales representatives in promoting products, tailor-made product specifications to meet market needs, and product homolog with the Transport Department.
- Product manager (2005-2009): Product planning, sales tools and product testing, management and production planning with factory, product communication and training, intelligence, governmental relations (Land Transport Department.
- Export Sales manager (2009-2011): Support distributors in Myanmar and Vietnam to business (Sales & Marketing), develop strategies and plans together with distributors, conduct market intelligence, provide marketing support, manage pricing and positioning, handle product orders, procure and suppliers (Body & Superstructure), and coordinate logistics (Sea & Land transportation).
Mechanical Engineer
Chromalloy Thailand Co., Ltd
Bangkok, Bangkok
07.1999 - 06.2002
- Engineered repair solutions for turbine blades and combustor components of General Electric, Rolls-Royce, and Pratt & Whitney engines by applying advanced metallurgical methods and coordinating with production teams to ensure precision in structural recovery.
- Monitored compliance with FAA and ISO9000 standards at the certified OEM repair station, ensuring rigorous adherence to aviation industry regulations and consistent delivery of high-quality maintenance services.
- Introduced standardized repair production procedures, facilitating clear communication.
Design Engineer
ABB-Daimler Chrysler Railway System Co.,ltd.
Bangkok, Bangkok
07.1997 - 06.1999
- Prepared engineering drawings and specifications for the switching rail, collaborating with engineering teams to ensure manufacturability and performance standards in high-speed rail applications.
- Developed detailed switching rail prototypes for high-speed train applications by utilizing Autodesk Mechanical Desktop and SolidWorks, ensuring design feasibility and manufacturability through iterative modeling and simulation.
- Coordinated cross-functional design reviews for switching rail systems, aligning feedback from mechanical, electrical, and manufacturing teams to drive iterative improvements and compliance with safety regulations.
Education
Bachelor's - mechanical Engineering, Minor in Automotive
Kasetsart University
Bangkok04.1997
Secondary education -
Triam Udom Suksa Phatthanakarn
Primary education - undefined
Seven-day Adventist Ekamai School
Skills
Sales & After-sales management
Business strategies
Business development
Sales & After-sales management
Software
MS-Powerpoint
Ms-Excel
Interests
Cycling (Focus)
Golf
AI
World and domestic economic outlook
Timeline
Assistance Managing Director (Service & Part Sales)
Hitachi Elevator (Thailand) Co., Ltd.
07.2023 - Current
Assistance Managing Director (New Installation)
Hitachi Elevator (Thailand) Co., Ltd.
07.2021 - 06.2023
Managing Director
Hitachi Elevator (Laos) Co., Ltd.
07.2019 - 06.2021
General Manager (Sales)
Hitachi Elevator (Cambodia) Co., Ltd.
07.2018 - 06.2019
General Manager (Standard Project)
Hitachi Elevator (Thailand) Co., Ltd.
07.2015 - 06.2017
General Manager (Commercial Vehicle)
UMG Myanmar Co., Ltd.
07.2011 - 06.2015
Export Sales Manager
Volvo Group (Thailand) Co.,ltd.
07.2009 - 06.2011
Mechanical Engineer
Chromalloy Thailand Co., Ltd
07.1999 - 06.2002
Design Engineer
ABB-Daimler Chrysler Railway System Co.,ltd.
07.1997 - 06.1999
Primary education - undefined
Seven-day Adventist Ekamai School
Bachelor's - mechanical Engineering, Minor in Automotive
Kasetsart University
Secondary education -
Triam Udom Suksa Phatthanakarn
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