PONTIP PRAYUDCHAB
SENIOR TRADE MARKETING CATEGORY EXECUTIVE
Bangkok,10
Summary
Date of birth: 23 Sep 1992
Age : 33
Weight : 46kg
Height : 155
Overview
11
11
years of professional experience
Work History
SENIOR TRADE MARKETING CATEGORY EXECUTIVE
OSOTSPA PUBLIC COMPANY LIMITED
2023.12 - Current
- Category: Homecare(Fabric wash, Fabric soft, Bottle wash, Dish wash), Adult Bath, Feminine wash, Shampoo
- Develop business strategies of Homecare, Ultra Mild brand and 12 plus Bath to achieve GSV, drive sales growth and improve %GM in each category, promotion plan to gain MKT share and drive target distribution. (Homecare market share +4.5%, Ultra Mild bath share +0.5%)
- Manage promotional budget across channels and evaluate trade promotion effectiveness to optimize ROI.
- Improve the gross margin of Ultra Mild Bath by +7% through the right promotion strategy.
- Successfully launched Feminine Wash exclusively at Watsons, achieving +323% growth (+14 MB) in 2024 and receiving the HWB Award 2024 as the best-selling variant in the feminine wash category
- Drove Ultra Mild Bath with a strong strategy by learning from market leaders such as Lux, Shokubutsu, Parrot, and Vaseline.
- Successfully launched 12 Plus Bath in Lotus’s with a well-executed promotion plan.
- Grain MKT Fabric Wash at 7-Eleven achieved +6.9% growth YTD Oct ’25 through NPD launches and revised promotion guidelines to increase offtake and optimize ROI.
- Increased Homecare basket size by launching the 2.4L pack in Makro & Lotus’s with save listing free 3.0 MB on year 2024 and year 2025
- Co-Create POP materials to effectively meet the campaign objectives and results and align to the marketing plan by conceptual selling.
- Executed promotional campaigns across multiple channels, driving product awareness and consumer engagement.
- Collaborated with cross-functional teams to align marketing strategies with sales goals and objectives.
- Analyzed market trends and consumer behavior to inform product positioning and pricing strategies.
- Developed and executed comprehensive trade marketing strategies, enhancing brand visibility and market presence.
- Collaborated with cross-functional teams to optimize product launch plans, driving consumer engagement and awareness.
- Analyzed market trends and competitor activities, informing strategic decisions to improve product positioning.
- Led category management initiatives, resulting in improved product assortment and increased sales performance.
- Developed comprehensive trade marketing strategies to increase brand visibility and market penetration.
ASSISTANT TRADE MARKETING CATEGORY MANAGER
URC (THAILAND) CO., LTD
2021.03 - 2023.11
- Develop Category plan, trade promotion, investment for all customers to achieve gross sales and grow category
- Optimize and Planning spending both A&P and TTS to achieve bottom line budget
- Support Trade Marketing Manager develop category and channel strategies (promotion/pricing strategy, and distribution)
TRADE OPERATION EXECUTIVE
KIMBERLY-CLARK (THAILAND) CO., LTD
2019.11 - 2021.03
- Ensure point of sales and marking schedule for Excellent in-Store Execution though KC DPSM process
- Work Closely with Sales and BTA team to manage in store activities and ensure all plans and communication flow to merchandising team.
- Analysis In-Store data such as DPSM / OSA /Price Index or customized PROGRAM
- Be the Project owner and Co-Project to drive In-Store excellent with Sales and BTA team. Project
- EIE project, to drive sales and offtake as store level and ensure that special Display
- OOS Deep dive at Tops, to prevent and eliminate “สต๊อกลม” and 2nd winner project on year 2022.
SALES INFORMATION EXECUTIVE
URC (THAILAND) CO., LTD
2016.09 - 2019.10
- Support Sales Team and Trade Marketing to deliver effective performance.
- Development of data management, business intelligence to support strategic decisions through data driven.
- Closely monitor AP spending by Customer to be in line with budget.
- Preparing monthly sales and promotion reports as well as briefing the promotion program.
- Analyst data on Dunnhumby and Nielsen to compare our product vs competitor to finding opportunity and implements programs to increase categories market share.
- Computed sales Incentive for Sales Executive by Monthly and Quarterly. Project
- Project with IT and FN to Post Promotion for traditional trade in system for Analysis.
- Project with IT to develop system for upload FOC Promotion, FOC Rebate, FOC Display, Subsidy FOC Promotion to system.
- Developed and implemented effective sales strategies, resulting in increased customer acquisition and retention.
- Analyzed market trends and customer data to optimize sales approaches, enhancing overall effectiveness.
- Collaborated with cross-functional teams to streamline sales processes, improving operational efficiency and responsiveness.
- Trained and mentored junior sales staff, fostering a knowledgeable team that achieved sales targets consistently.
DATA ANALYST
THAI BEVERAGE CO., LTD
2015.07 - 2016.09
- Provide Sales performance by Monthly and Weekly.
- Design and development of Report.
- Estimated Budget and LE Sales by monthly by customer.
- Monitoring and Control %AP Spending by customer to inline budget.
- Support Sales Team to Provide data
Education
Bachelor of Science Degree -
Khon Kaen University
2015-06
Skills
Strong interpersonal & communication skills
MS Office
Ability to work collaboratively as part of a team
Problem Solving
Leadership
Poised under pressure
Timeline
SENIOR TRADE MARKETING CATEGORY EXECUTIVE
OSOTSPA PUBLIC COMPANY LIMITED
2023.12 - Current
ASSISTANT TRADE MARKETING CATEGORY MANAGER
URC (THAILAND) CO., LTD
2021.03 - 2023.11
TRADE OPERATION EXECUTIVE
KIMBERLY-CLARK (THAILAND) CO., LTD
2019.11 - 2021.03
SALES INFORMATION EXECUTIVE
URC (THAILAND) CO., LTD
2016.09 - 2019.10
DATA ANALYST
THAI BEVERAGE CO., LTD
2015.07 - 2016.09
Bachelor of Science Degree -
Khon Kaen University