Pongsupa Piyawannapong

Experienced in developing and implementing category marketing strategies to drive brand growth. Utilizes consumer insights and market trends to create effective marketing campaigns. Proven track record of fostering team collaboration and delivering measurable results in dynamic market environments.

• Mindful Meditation
• Sleep mania on weekend
• Yoga & Zumba
• Mini Marathons
• Skincare Enthusiast
• Café Hopper
• Music Box Collector

• Senior Category Marketing Manager, CPF Global Food Network (Thailand) Ltd., 01/01/23, Present, Lead brand direction for CP sauces, soups, and adult nutrition products in both local and export markets., Craft compelling brand strategies and execute high-impact marketing campaigns across digital and offline platforms., Collaborate with KOLs/KOCs to maximize brand visibility and consumer engagement., Drive end-to-end product development from insights and R&D briefs to packaging and launch execution., Conduct market intelligence, performance analysis, and competitor monitoring to inform strategy., Champion CSR and health innovation initiatives within the nutrition space.

• Product Marketing Manager, Groupe SEB Thailand (Tefal), 01/01/15, 12/31/22, Owned multi-category portfolios, including Beverage, Home Care, Cookware, and Food Prep., Launched successful new products with smart pricing, creative promotions, and omni-channel campaigns., Delivered deep market and consumer insights to shape strategy and outpace competition., Partnered closely with sales teams to activate BTL programs and in-store merchandising excellence.
• Brand Manager – Butter & Cheese, KCG Corporation (Allowrie & Imperial), 01/01/14, 12/31/14, Lead end-to-end brand strategy for Allowrie & Imperial in premium dairy category., Identified market gaps, launched new SKUs, and revamped brand communication., Delivered fresh packaging design, campaign rollouts, and sales-driven promotions., Conducted competitor benchmarking to sharpen positioning and boost shelf presence.

• Assistant Product Manager, DKSH Thailand (Philips Avent), 01/01/10, 12/31/14, Supported brand growth for leading mother & baby care products across retail and specialist channels., Orchestrated launch campaigns, trained promoter teams, and fine-tuned monthly activation calendars., Worked cross-functionally with trade marketing, sales, and product teams to meet KPIs., Built consumer trust through targeted education, in-store visibility, and brand storytelling.

• Marketing Communication Executive, Plantoys (Plan Creations Co., Ltd.), 01/01/09, 12/31/09, Developed powerful brand messaging, digital content, and PR for a globally recognized toy brand., Wrote educational features and crafted value-driven narratives around sustainability and child development via Plantoys products., Collaborated with creatives and product teams to align messaging with age-appropriate play insights.