

Results-driven Vice Manager with expertise in data analysis, report generation, and project management. Utilises Power BI for data visualisation and strategic planning, optimising marketing campaigns and team performance. Experienced corporate analyst and market researcher, skilled in designing research instruments, conducting market tests, and analysing insurance premiums with SPSS. Versatile background includes roles as Research Assistant in Marketing and Chemistry Teacher.
- Managed report and tracking team, utilising Power BI dashboard and master data report for communication team on a monthly, weekly, and daily basis.
- Prepared and cleansed marketing campaign and team performance data using MS Excel and Power BI.
- Coordinated with IT data specialists for big data reporting through Power BI.
- Approved work plans for beer team and set store locations, monitoring and analysing the beer team's work plan.
- Join the meeting to report weekly work performance to the beer team.
- Designed research questionnaires to enhance data collection process.
- Collected and analysed data on ice cream preferences through sensory and consumer market tests.
- Utilised SPSS software for data analysis, contributing to informed decision-making.
- Planned research, designed questionnaires, collected data, analysed results using SPSS statistical program.
- Coordinated with research company on brand tracking, customer awareness, and customer satisfaction surveys.
Analysed insurance premiums and monitored business trends.
- Analysed insurance premiums and tracked movements in insurance business metrics.