Pityanee Chinsukjaiprasert
Bangkok,Thailand
Summary
Consumer insights and data analytics professional with 7+ years of experience across FMCG market research, e-commerce, and account management. Skilled at translating complex data into clear business recommendations and delivering high-impact presentations to senior stakeholders. Proven track record in driving commercial outcomes — from retaining and growing client accounts to uncovering market opportunities that directly impact business decisions.
Overview
8
8
years of professional experience
Work history
Consumer Insight Manager
Numerator (formerly Kantar Worldpanel)
2022.10 - Current
- Took on team lead responsibilities for 5 analysts on the Tetra Pak account, reviewing deliverables, ensuring output quality, and mentoring junior members on analytical frameworks and client storytelling
- Managed 4 key accounts across FMCG categories — Tetra Pak, Abbott Laboratories, Fonterra, and Glico; previously responsible for Molfix and Reckitt Benckiser
- Influenced Fonterra's brand communication strategy, contributing to a revised 2024 advertising approach targeting 30–50-year-old consumer segments
- Generated ~THB 1M incremental revenue in 2024 through upselling additional data subscriptions and custom analyses
- Retained 2 at-risk client accounts (100% subscription renewal) in 2024 by proactively addressing concerns and demonstrating data value
- Raised team client satisfaction rating from 4.0 to 4.5 in 2024, driven by strengthened client relationships and high-impact presentation delivery
- Secured THB 8M Tetra Pak account renewal in 2025 by leading a service recovery initiative, reducing service hours utilization from 150% to 98% of contracted scope through workflow restructuring and proactive client alignment
Sales Operations Team Lead, Market Place Vertical
Delivery Hero Promotion Co., Ltd. (Foodpanda)
2022.04 - 2022.09
- Built automated tracking and reporting systems on Salesforce to monitor sales representative performance and workflow efficiency
- Managed end-to-end nationwide shop sign-up process, overseeing inbound lead allocation to sales representatives
- Generated and prioritized targeted sales lists through competitor data scraping, aligned with company growth strategy
Agoda Homes Manager
Agoda Services Co., Ltd.
2019.10 - 2022.04
- Promoted from Assistant Manager in Feb 2022
- Owned overall supply health for assigned market, spanning host/agency acquisition, account management, and performance improvement
- Managed key host and agency relationships to drive business growth and maintain supply quality
- Led price competitiveness initiative project by analyzing pricing data and engaging hosts and agencies, resulting in 3x growth in net room nights
- Initiated and executed supply growth projects, including process improvement proposals and new acquisition strategies
- Produced weekly performance reports for Agoda Homes managers across multiple countries, consolidating KPI progress, competitor intelligence, and host feedback for country leads and Associate Director
Category Analyst, bag cluster
Shopee (Thailand) Co., Ltd.
2019.05 - 2019.10
- Analyzed bag cluster performance data to uncover new business opportunities and inform category strategy
- Produced weekly flash sale performance reports, tracking product-level trends across the bag cluster
- Managed and analyzed Chinese seller segment, planning monthly targets through campaigns and flash sales
Key account manager, bag cluster
Shopee (Thailand) Co., Ltd.
2018.02 - 2019.04
- Managed and developed a portfolio of 15 top SME accounts in the bag category, driving orders and GMV growth
- Grew one account from rank #6 to rank #2 within 6 months, contributing to the bag category securing a top 2 position within the fashion team
- Achieved 3x sales growth in 6 months through assortment planning, pricing strategy, and marketing execution
- Monitored market trends and competitor movements, proposing proactive strategies to protect category performance
- Maintained strong relationships with Thai and international sellers, closely tracking performance and identifying solutions to maximize their business outcomes
Education
Bachelor of Economics - Business
Thammasat university
Bangkok, ThailandScience and Mathematics - High School
Prince Royal’s College
Skills
Core Skills: Consumer Insights Data Analysis Client Presentation & Storytelling Account Management FMCG Market Research Sales Analytics
Tools: Excel PowerPoint Salesforce SQL Metabase
ACTIVITIES
- Co-organized Latin Charity Party fundraiser, raising THB 75,544 for children with disabilities at Camillian Home Bangkok · Feb 2022
- Volunteer teacher for underprivileged children, SamYan Newgen Project, Imagine Thailand Foundation · Sep 2021 – Feb 2023
- Member, English Debate Club, Thammasat University · 2016
- Buddy Program, AIESEC Thammasat — supported international students transitioning to university life · 2015
Affiliations
Latin dance (Salsa & Bachata), Certified Yoga Instructor
LANGUAGE
Thai
Native
English
Advanced
Timeline
Consumer Insight Manager
Numerator (formerly Kantar Worldpanel)
2022.10 - Current
Sales Operations Team Lead, Market Place Vertical
Delivery Hero Promotion Co., Ltd. (Foodpanda)
2022.04 - 2022.09
Agoda Homes Manager
Agoda Services Co., Ltd.
2019.10 - 2022.04
Category Analyst, bag cluster
Shopee (Thailand) Co., Ltd.
2019.05 - 2019.10
Key account manager, bag cluster
Shopee (Thailand) Co., Ltd.
2018.02 - 2019.04
Bachelor of Economics - Business
Thammasat university
Science and Mathematics - High School
Prince Royal’s College