Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Timeline
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Pira Laohacharoensombat

Bangkok

Summary

Experienced wine professional with a multifaceted background in boutique wine importation, hospitality management, and wine education. As the co-founder of Winelab Company, Cru Wine Bar, and Reverie Siam Resort, I have cultivated a comprehensive understanding of the industry's nuances. My hands-on experience extends to cellar operations and wine production, gained from roles in esteemed vineyards across Europe. Holding certifications as a Sommelier and a Diploma from WSET, alongside specialized programs in viticulture, vinification, and terroir management, I bring a depth of knowledge crucial for steering wine programs to success. Notable achievements include contributing to the accolades earned by Reverie Siam Resort and conducting research on evolving consumer trends in natural wine consumption. I am poised to leverage my expertise and passion for wine to elevate the wine experience and drive excellence as a Wine Director.

Overview

14
14
years of professional experience

Work History

Co-Founder

Wine Lab.Co.,ltd (Boutique Wine Importer)
01.2023 - Current

Chief Editor

Longwine.co
11.2018 - Current

Wine Instructor

Longwine
10.2018 - Current

Co-Founder

Cru Wine Bar
05.2018 - Current

Co-founder & Head Sommelier

Reverie Siam Resort
03.2010 - Current

Wine Maker Assistant

Chateau Yvonne
08.2022 - 10.2022

Cellar Hand

Domaine Les Vins De Vienne
06.2022 - 07.2022

Wine Maker Assistant

Quinta Das Maria
09.2021 - 10.2021

Education

Diploma WSET

Wine And Spirits Education Trust (WSET)
Paris
2024

Master of Science - Terroir Management

École Supérieure D'agricultures D'Angers
Angers, France
2023

Master of Science - Viticulture Program

Università Cattolica Del Sacro Cuore
Piacenza, Italy
2023

Master of Science - Vinification Program

University of Trás-os-Montes And Alto Douro
Vila Real, Portugal
2022

Certified Sommelier

Court of Master Sommelier
2018

Master of Science - Petrochemical

Chulalongkorn University
2003

Chemical Engineering

Thammasat University
2001

Skills

  • Extensive background in customer-oriented service operations and business development
  • Advanced knowledge of wine
  • Excellent communication skills; maintains positive relations with staff and customers
  • Strong team leadership skill

Accomplishments

  • 1st Runner up, Thailand Bourgogne Wine Competition 2018
  • Thesis Paper
    Master's Degree with Honors, ESA University
    Topic: The Future of Natural Wine in Thailand: How the “Natural” Attribute Impacts Thai Consumer’s Intention to Buy Wine
  • Reverie Siam Resort Awards
  • Best of the Best 2020 #5 Small Hotels Thailand
    Travelers Choice 2019 & 2018
    #1 Value for Money Thailand
    #2 Small Hotels Thailand
    #25 Small Hotels Asia

References

Etienne NEETHLING, PhD, WSET 3

Head of Master of Science in Vine, Wine and Terroir management

Lecturer-researcher in viticulture-enology department,

Scientific laboratory GRAPPE-ESA-INRAE, France

OIV Expert in SUSTAIN group, member of French delegation

Email: e.neethling@groupe-esa.com

Tel : +33 (0)2 41 23 56 51



Luís M R Lopes

Head Winemaker & Viticulturist

Quinta das Marias

Email: luismrlopes@gmail.com

Tel: +351 911 52 51 72

LinkedIn: vitiwinelopes



Mathieu Vallée

Owner/Head Winemaker

Chateau Yvonne

Email: contact@chateauyvonne.fr


Timeline

Co-Founder

Wine Lab.Co.,ltd (Boutique Wine Importer)
01.2023 - Current

Wine Maker Assistant

Chateau Yvonne
08.2022 - 10.2022

Cellar Hand

Domaine Les Vins De Vienne
06.2022 - 07.2022

Wine Maker Assistant

Quinta Das Maria
09.2021 - 10.2021

Chief Editor

Longwine.co
11.2018 - Current

Wine Instructor

Longwine
10.2018 - Current

Co-Founder

Cru Wine Bar
05.2018 - Current

Co-founder & Head Sommelier

Reverie Siam Resort
03.2010 - Current

Diploma WSET

Wine And Spirits Education Trust (WSET)

Master of Science - Terroir Management

École Supérieure D'agricultures D'Angers

Master of Science - Viticulture Program

Università Cattolica Del Sacro Cuore

Master of Science - Vinification Program

University of Trás-os-Montes And Alto Douro

Certified Sommelier

Court of Master Sommelier

Master of Science - Petrochemical

Chulalongkorn University

Chemical Engineering

Thammasat University
Pira Laohacharoensombat