Pinyada Ko-Udomwit
Nuanchan, Buengkum, Bangkok
Summary
Develop and optimize marketing campaigns to strengthen promotional strategies. Well-versed in overseeing marketing collateral creation over 6 year career in field.
Overview
23
23
years of professional experience
Work History
Marketing Communication Manager
Amorepacific (Thailand) Ltd
11.2016 - Current
- Planning, developing and implement PR Strategies both online and offline marketing
- Prepare Communication Budgeting and manage spending to ensure most effectiveness
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Build strong relationship with press, blogger, media and celebrity
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences
- Maintained positive relationships with external marketing, optimizing value with collaborative approach
- Managed consistent design theme, look and content of organization's online presence
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy
- Revamped online and print materials in collaboration with graphic designers, photographers and printers
- Devised and executed integrated, online and direct marketing campaigns
- Lead strategic development and implementation of clients' branding and marketing plans
- Executed marketing and sales plans to consistently achieve territory targets
- Reviewed and approved imagery and text to keep communications in line with brand ideals
- Revitalized employee communications to better convey important information and boost morale
- Worked with team to launch and update company social media profiles, website
- Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events
- Brand representative to communicate and organize all events, activities and new product launching
- Build strong relationship with press, blogger, media and celebrity
- Being part of the team to set up Promotion and action plan to ensure brand performance achieve target
- Any ad hoc works assigned by Brand General Manager such as CRM, co partner work shop to build new customers
Producer for TV Program
True4U Station Company Limited
01.2015 - 09.2022
- Control live broadcast on every Monday to Friday at 7.30-8.30 and 17.30-18.00 TV Program “Bun Thoeng Plaza Weekend”, broadcast on every Saturday - Sunday at 12.15-12.30.
- Rewrite news , Organize news rundown for broadcast on each day.
- Create news scoop format for broadcast on each day.
- Make sound for news program
News Editor
Media Studio Company Limited
01.2009 - 01.2014
- TV Program “Chao Nee Ti Mo-Chit”, “Praden Ded Jed See”, “Jo Ko Tid Thang” through Channel 7, and Afternoon-Night Entertainment (Bun Thoeng Thiang-Khum), TV program “Bun
- Thoeng
- Sud Sub Da” through Media Channel, Organize news rundown for each day
- Improve and rewrite news content
- Write news script, Special report on entertainment news and others (Crime, social)
- Edit news
- A host for TV program “Jo Ko Tid” through Channel 7,
- A host for weekend entertainment TV program “Bun Thoeng Sud Sub Da” through Media
- Channel,
- A host for TV program “Sapa-kafae”(Lao Khao Chao Ban) through Media Channel,
- A host for TV program “Mouth Bun Theong”(Entertainment Gossip) through Media News
- Channel,
- Entertainment news reporter for “Khao Pak Thiang”(Afternoon news) through Media News
- Channel,
- Short news reporter at the beginning of an hour through Media News Channel,
- A host for TV program “Poed Vic”(Film movement program) through Media News Channel
Entertainment reporter and a field host Responsibility
Polyplus Entertainment Company Limited
01.2004 - 01.2008
- TV Program “Dao Kra jai”, broadcast on every Monday-Friday through MCOT Channel
- Writing a news script
- Creating a scoop about celebrities
- Editing news.
Education
Bachelor's degree - Communication Arts
Bangkok University
2003
Arts
Satriwitthaya School
1998
Skills
- Superior verbal and written communication skills
- Brand development and management
- Excellent interpersonal skills
- Natural leader
- Web content management
- PowerPoint presentations
- Exceptional attention to detail
Timeline
Marketing Communication Manager
Amorepacific (Thailand) Ltd
11.2016 - Current
Producer for TV Program
True4U Station Company Limited
01.2015 - 09.2022
News Editor
Media Studio Company Limited
01.2009 - 01.2014
Entertainment reporter and a field host Responsibility
Polyplus Entertainment Company Limited
01.2004 - 01.2008
Bachelor's degree - Communication Arts
Bangkok University
Arts
Satriwitthaya School
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