Summary
Overview
Work History
Education
Skills
Timeline
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PIMSORN CHANPA

Summary

Dynamic Marketing Leader with extensive experience driving innovation in both startup and established environments. Expertise in product initiatives, customer experience, and strategic partnerships, with a proven track record in urban mobility, consumer wellness, and beauty sectors.

Overview

13
13
years of professional experience

Work History

Marketing & Partnership Manager

MuvMi
11.2022 - Current
  • Company Overview: Urban Mobility Tech Co.Ltd
  • Collaborate with business, product application, operation, and fleet management teams to identify pain points and insights to enhance customer retention
  • Identify new opportunities to elevate brand awareness and ramp up new B2B business with partners
  • Lead brand and communication strategy across all touchpoints and campaigns
  • Enhance customer experience throughout the application and riding journey, ensuring effective communication with customers
  • Foster relationships through public relations activities with both private and public sectors
  • Urban Mobility Tech Co.Ltd

Brand Manager

Colgate-Palmolive (Thailand) Ltd.
01.2022 - 06.2022
  • Launch NPD & New IMC campaign for Colgate Optic White O2 featuring with Anchilee & Suzie to share brand point of view toward Smile Out Loud

Senior Brand Manager

Srichand United Dispensary Co.,Ltd.
10.2019 - 12.2021
  • Initiate brand strategy and manage all product portfolio for SRICHAND
  • Align branding consistency in all brand aspects
  • Plan and execute marketing campaigns with a good understanding in consumer insight to achieve sales performance
  • Work and collaborate with internal departments i.e
  • Sales, trade, design, procurement, e-commerce team etc
  • To drive product launch plan
  • Manage and lead work process with external parties (i.e
  • Agencies, business partners, production houses etc
  • Plan and track P&L /budget spending and be prompted to adjust according to the situations
  • Track product & campaign performance along with competitors' activities
  • Contribute new ideas to grow new product & business opportunities
  • Coach team members to uplift their performances

Brand Manager / Assistant Brand Manager (Hada Labo / Mentholatum Lip / Sunplay)

Rohto-Mentholatum (Thailand) Co., Ltd
07.2016 - 09.2019
  • Develop brand and communication strategy and plan to achieve sales performance
  • Plan NPD products to fit with market situation and lift brand portfolio
  • Manage and allocate budget spending along the year for marketing campaigns; work with other parties for both ATL & BTL communication campaigns, also with sales teams and internal staffs
  • Monitor sales performance with sales team and develop trade visibility on each channel to achieve sales target
  • Align branding consistency in all marketing campaign and materials
  • Monitor competitor activities and new trends in brand aspects

Account Executive

The Leo Burnett Group Thailand
01.2014 - 01.2016

Account Executive

Young & Rubicam
01.2012 - 01.2014

Education

Marketing & Management -

Mahidol University
01.2020

Journalism & Mass Communication - Advertising

Thammasat University
01.2012

Skills

  • Microsoft Office
  • Analytical thinking
  • Project management
  • Social monitoring
  • Customer analysis (Metabase)

Timeline

Marketing & Partnership Manager

MuvMi
11.2022 - Current

Brand Manager

Colgate-Palmolive (Thailand) Ltd.
01.2022 - 06.2022

Senior Brand Manager

Srichand United Dispensary Co.,Ltd.
10.2019 - 12.2021

Brand Manager / Assistant Brand Manager (Hada Labo / Mentholatum Lip / Sunplay)

Rohto-Mentholatum (Thailand) Co., Ltd
07.2016 - 09.2019

Account Executive

The Leo Burnett Group Thailand
01.2014 - 01.2016

Account Executive

Young & Rubicam
01.2012 - 01.2014

Journalism & Mass Communication - Advertising

Thammasat University

Marketing & Management -

Mahidol University

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