PIMPISA SUKSWAI
MISS
Bangkok,10
Summary
A highly motivated and results-driven marketing professional with 14 years of experience in Marketing & Brand Communication Management. Known for a strong drive to succeed and a deep digital expertise, with a proven track record in driving brand growth, commercial sales, and market share. Expertise lies in developing, managing, and executing comprehensive marketing strategies from a holistic perspective. Specializing in creating integrated marketing campaigns that leverage digital platforms to engage target audiences effectively. Demonstrated success in social media planning across diverse industries, including technology, telecommunications, banking, aviation, retail, and building materials. Experience includes collaborating with leading companies in Thailand across these sectors.
Overview
13
13
years of professional experience
Work History
Senior Unit Manager, Wealth Strategy & Capability
KASIKORNBANK Public Company
02.2024 - Current
- Design compelling value propositions and action plans for THE WISDOM to deliver exclusive wealth customer experiences across touchpoints.
- Develop and implement awareness campaigns emphasizing wealth banking privileges to attract new customers and enhance engagement with existing ones.
- Analyzed customer data to identify opportunities for expansion and growth in wealth.
- Improved lead generation by creating targeted landing pages and implementing conversion optimization techniques.
- Build a presentation with articulate storytelling to gain buy-in from top management
- Managed budgets efficiently, ensuring optimal allocation of resources towards high-impact projects .
- Own the monitoring mechanism for regular reviews and turnaround recommendations
Unit Manager, Senior Marketing Loyalty Management
KASIKORNBANK Public Company
02.2021 - 01.2023
- Developed K Point into the central hub for loyalty points and establishing K+ market as the primary platform for point redemption for KBank user.
- Lead and develop integrated KPoint upsell campaigns, including communication plans and strategies, with a holistic view of marketing communications for digital banking products, solutions, and platforms. Ensure alignment with business objectives, achievement of KPIs, and positive alignment with the company's strategic direction and ambitions.
- Negotiated with key partners to secure optimal rewards deals, including e-coupons and products, enhancing the offerings within the K+ market catalogue, the main K Point redemption platform.
- Execute the marketing campaign activities to deliver on-time and ensure excellent customer experiences throughout the whole customer journey and align with brand corporate identity, guideline, and policies.
- Handled complaints from patients and families and immediately took steps for quick resolution and to prevent reoccurrence.
- Develop creative communication briefs and lead work closely with external and internal creative teams to deliver innovative creative works in both online and offline media, film and non-film production materials with idea amplifications that strengthen campaign and align with strategic communication plans.
- Design an end-to-end customer experience, from advertisement to purchase, ensuring seamless engagement at every touchpoint.
- Supervised a team of specialists responsible for executing key components of the overall ecommerce strategy, including paid advertising, social media management and the K+ channel.
- Undertake continuous analysis of competitive environment and economic trends to determine key challenges and propose to management team.
- Evaluate campaign effectiveness and develop/initiate the improvement plan.
- Manage the budget efficiently to deliver the utmost communication plan.
Assistant Unit Manager, Innovative Marketing
KASIKORNBANK Public Company
10.2018 - 01.2021
- Enhanced the customer experience by developing new features and infrastructure on the K+ platform. Monitor and optimize the UX/UI to enhance the customer experience, ensuring seamless navigation and satisfaction.
- Develop and execute mass and targeted campaigns to promote K+ market, aiming to drive customer acquisition and increase transaction volumes.
- Develop communication plans and strategies with holistic view of marketing communication for commercial-focused campaigns to meet business objectives, achieve business KPIs and positively align with company's strategic direction and ambitions.
- Supervised a team of specialists responsible for executing key components of the overall ecommerce strategy, including paid advertising, social media management, and email marketing.
- Collaborate on strategic campaign planning with product owner team, advertising, media agencies and key stakeholders to identify market opportunities & challenges, recognize competitive landscapes, explore customer insights, and capture potential segments, to ensure successfully launch of campaigns and communication.
- Conducted thorough competitor analysis to identify market trends, gaps, and opportunities for differentiation..
Account Manager, Event Agency
D Rati Co., Ltd.
02.2012 - 02.2016
- Developed marketing strategies to promote privilege campaigns to achieve customer’s target.
- Negotiated Business-to-Business for optimizing customer’s brand position.
- Organized team to achieve customer’s objective within limitation budget and time.
- Controlled quality of works including the process of design, production, PR copy writing and providing summary report.
- Main in charge of company key’s account ❖ Toyota Motor (Thailand) Co., Ltd. ❖ Garena Online (Thailand) Co., Ltd.
Education
Master of Science - Marketing Management
University of Southampton
Southampton, UK 04.2001 -
Bachelor of Science - Business Administration in Accounting
KAsetsart University
Bangkok, Thailand 04.2001 -
Skills
Leadership skill
Marketing skill
Creativity
Cross-functional team coordination
Presentation Skill
Microsoft Office
Personal Information
- Age: 36
- Date of Birth: 07/18/88
- Gender: Female
- Nationality: Thai
- Marital Status: Married
- Religion: Buddhist
Timeline
Senior Unit Manager, Wealth Strategy & Capability
KASIKORNBANK Public Company
02.2024 - Current
Unit Manager, Senior Marketing Loyalty Management
KASIKORNBANK Public Company
02.2021 - 01.2023
Assistant Unit Manager, Innovative Marketing
KASIKORNBANK Public Company
10.2018 - 01.2021
Account Manager, Event Agency
D Rati Co., Ltd.
02.2012 - 02.2016
Master of Science - Marketing Management
University of Southampton
04.2001 -
Bachelor of Science - Business Administration in Accounting
KAsetsart University
04.2001 -
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