"Strategic Trade Marketing & Key Account Specialist with 8+ years of proven success in FMCG. Expert in driving sales growth for Modern Trade channels (Lotus’s, Big C, King Power) through data-driven strategies and P&L management. Specialized in negotiating trade terms and optimizing promotional ROI for leading public companies including Osotspa, SNNP, and S. Khonkaen."
Hi, I’m
Pimphisa Nikhomwan
Trade Marketing Executive
Buengkamploy
Summary
Overview
9
years of professional experience
Work History
S. Khonkaen Foods Public Company Limited
Trade Marketing Executive
06.2024 - Current
Job overview
- Responsible for the MT channel.
- Strategy
- Control Profit & Loss
- Manage Expenses
- Develop Strategies plan in MT channel to achieve target
- Evaluate Promotion effectiveness for the sale and distribution of product.
- Control Spending and P&L effectiveness
- Plan, forecast sales and implement marketing programs and promotions for the channel.
Srinanaporn Marketing Public Company Limited
Key Account Executive Modern trade
04.2022 - 06.2024
Job overview
- Responsible for the channel.
- Supermarket (The mall, Maxvalu, Villa)
- Consignment (King Power)
- Wholesale (Go wholesale)
- Develop and implement strategic account plans to achieve sales targets and for account growth.
- Improve fundamental in Supermarket and fix Execution in store and manage imputed order to store prevent out of stock to increase sales and growth.
- Control purchase in consignment channel to increase sales in portfolio for growth.
- Manage price wholesale channel to have price stability to increase sales and growth from availability, visibility and affordability.
Osotspa Beverage co., Ltd.
Key Account Executive Modern trade
03.2020 - 03.2022
Job overview
- Responsible for the channel.
- Mar 2020 – Jun 2020, Maxvalu
- July 2020 – Oct 2020, Shell select
- Nov 2020 – July 2021, Big C
- Aug 2021 – Mar 2022, Lotus’s
- Coordinate with buyer in promotion and offer new products and bargaining Trade term agreement
- Coordinate with supply chain to monitor stock in the warehouse and the storefront so that the product out of stock.
- Forecast demand product
- Analyzing sales data and presentation.
- Market visit check the products in the store. do not let the product out of stock.
- Drive sales to achieve goals and channels growth.
Measuring Automation co., Ltd.
Marketing
10.2016 - 02.2020
Job overview
- Taking care of customers and placing product specs with electrical system design engineer.
- Sales of Project Monitoring, electrical automation and complete electrical control systems to both public and private organizations.
Education
Bangkok University
Bachelor's Degree from Business Administration, Major Marketing
University Overview
Skills
Timeline
Trade Marketing Executive
S. Khonkaen Foods Public Company Limited
06.2024 - Current
Key Account Executive Modern trade
Srinanaporn Marketing Public Company Limited
04.2022 - 06.2024
Key Account Executive Modern trade
Osotspa Beverage co., Ltd.
03.2020 - 03.2022
Marketing
Measuring Automation co., Ltd.
10.2016 - 02.2020
Bangkok University
Bachelor's Degree from Business Administration, Major Marketing