Pimpaporn Phongworasak
Publicity Manager
Bangkok
Summary
Publicity and marketing communications professional with experience leading brand reputation, strategic PR planning, and integrated campaigns within Thailand’s cultural and creative landscape. Currently serving as Marketing Communications Supervisor at River City Bangkok, I oversee communications initiatives that strengthen local and international brand presence. I work closely with media, creators, and cross-functional teams to shape clear narratives, develop thoughtful campaign strategies, and deliver culturally resonant storytelling across platforms. My approach combines strong editorial judgment, data-informed decision-making, and hands-on collaboration to build effective partnerships, produce relevant content, and support sustained brand growth through consistent execution and measurable outcomes.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Marketing Communications Supervisor
River City Bangkok
10.2025 - Current
- Led end-to-end media and influencer/creator collaborations to amplify exhibitions, cultural campaigns, and brand narratives, managing tier-based planning, spend forecasting, and per-project cost optimization to maximize efficiency and impact as well as overseeing talent selection, briefing, content alignment, publishing timelines, performance evaluation across all major social media platforms
- Owned the annual PR planning process, developing and executing creative initiatives—including digital magazine covers and media relationship–driven campaigns—with full responsibility for strategy, decision-making, and implementation
- Translated audience research, performance data, and cultural insights into actionable creative and partnership recommendations, collaborating closely with creators, media partners, and internal teams to ensure storytelling aligned with brand values while driving audience engagement and cultural relevance
- Delivered 133.94% year-over-year growth in PR value and media mentions, supported by data-driven publicity planning and consistent media relationship management
Senior PR & Copywriter
River City Bangkok
01.2024 - 09.2025
- Led all public relations initiatives for River City Bangkok, overseeing media outreach, press relations, and communications strategy
- Managed and safeguarded brand image and brand direction to ensure consistent positioning across all channels
- Built and maintained strong relationships with media, influencers, partner brands, and regional and national organizations
- Oversaw PR writing and external communications, including press materials and brand messaging
- Planned and executed high-profile launch events, including the 75th Anniversary Snoopy Exhibition launch in Thailand
- Increased article mentions by 94.63% year over year from 2024 to 2025 through sustained media outreach and targeted publicity efforts
Creative Copywriter
River City Bangkok
10.2022 - 12.2023
- Led bilingual (Thai–English) content creation for River City Bangkok across all platforms
- Authored monthly newsletters, auction communications, exhibition materials, and educational articles
- Developed and executed engaging social media content strategies to enhance audience interaction and brand visibility
- Conceptualized and launched interactive and engagement-driven campaigns across digital platforms
- Produced and managed six bilingual (Thai–English) monthly newsletters covering exhibitions, tenants, and auctions, delivering consistent communications across platforms since October 2022.
Internship Student
Techsauce Media Co., Ltd.
02.2022 - 05.2022
- Responsible for creating contents and topics for international conference of the company's Global Summit 2022
- Responsible for arranging stages, scripts, and event details for the company's conference event
- Responsible for monitoring primary logistics and topic research
Education
Bachelor of Arts - Language And Culture With Major in Media Studies
Chulalongkorn University
Bangkok, Thailand06-2022
Skills
Reputation & Brand Stewardship
Strategic Public Relations Planning & Partnerships
Marketing Analytics
Video Production Narrative Directing
Campaign Strategy & Storytelling
Creative Copywriting
Accomplishments
- Contributed to strategic PR planning and execution for Snoopy’s 75th Anniversary Exhibition, supporting campaign development, media positioning, and high-impact publicity stunts to maximize visibility and audience engagement
- Served as PR representative for SARRAN, contributing to jewelry piece selection featured on Tatler Thailand’s cover issue, aligning brand storytelling with editorial direction and visual narrative
- Credited as Curator for artist selection in “Celebrates 20 Years with 20 Talented Artists”, featured in Harper’s BAZAAR (March 2025)
- Led the development of video narratives across River City Bangkok histories, exhibitions, events, and documentary-style content, defining storytelling frameworks, visual concepts, and thematic direction. Oversaw narrative flow, production design, and bilingual Thai–English subtitling to ensure clarity, consistency, and alignment with brand identity
- Sole writer and editor of “40 Years of Magnificent Display of Art and Antiques”, a commemorative publication marking River City Bangkok’s 40th anniversary, documenting the institution’s history, cultural impact, and long-standing commitment to supporting Thai art and the global arts community
Timeline
Marketing Communications Supervisor
River City Bangkok
10.2025 - Current
Senior PR & Copywriter
River City Bangkok
01.2024 - 09.2025
Creative Copywriter
River City Bangkok
10.2022 - 12.2023
Internship Student
Techsauce Media Co., Ltd.
02.2022 - 05.2022
Bachelor of Arts - Language And Culture With Major in Media Studies
Chulalongkorn University