Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Piched Chongbanyatcharoen

Piched Chongbanyatcharoen

Associate Director
Bangkok

Summary

Associate Director with over 10 years of experience in deal advisory, and transaction-related financial analysis. Proven track record in leading complex buy-side and sell-side engagements for private equity funds, listed companies, and multinational corporates. Strong background in M&A transactions, audit, and team leadership, with the ability to translate financial analysis into decision-useful insights.

He has consistently been recognized with outstanding feedback in annual performance appraisals (2018 - current).

Overview

10
10
years of professional experience
1
1
Certification
4
4
Languages

Work History

Associate Director

KPMG Professional Services
2024 - Current
  • Lead and oversee multi-disciplinary deal teams of up to 20 professionals, ensuring high-quality execution across complex transactions while driving continuous performance improvement.
  • Build and maintain strong working relationships with senior clients, investors, and key industry stakeholders, supporting repeat engagements and long-term collaboration.
  • Actively develop and coach team members through on-the-job deal exposure, providing clear direction, feedback, and progression pathways aligned with business needs.

In this role, I lead teams across a wide range of transactions, including the following selected engagements:

  • Led sell-side vendor due diligence for a leading digital platform and consumer services company in Thailand in connection with a major fund-raising transaction.
  • Engagement lead for Mitsubishi Corporation’s strategic investment in Thai Union Group.
  • Led financial due diligence for LINE MAN Wongnai’s acquisition of JERA Cloud, supporting expansion into cloud-based and POS solutions.
  • Advised global music and entertainment groups on potential acquisitions of leading Thai music labels.
  • Led buy-side financial due diligence for the acquisition of a Thai agribusiness company.

Speaking, Training and Thought Leadership

  • Invited speaker at a capital markets seminar hosted by the Stock Exchange of Thailand (SET) on the topic “The Art of the Deal: Mastering M&A”, sharing practical insights from real transaction experience.
  • Speaker at The IB Club, hosting a seminar on “M&A Strategies for the Tech-Driven World”, covering deal trends, valuation considerations, and strategic implications in technology-led transactions.
  • Served as a facilitator and instructor for the M&A masterclass delivered to a leading company in the energy and infrastructure sector, focusing on deal structuring, financial analysis, and key transaction considerations.

Senior Manager

Mazars Thailand Limited
2022 - 2024

Responsibilities and achievements:

Piched successfully enhanced the transaction service's revenue by 24% through FDD service after joining Mazars for one year. This success was made achievable by the following elements:

  • Effectively expanded the transaction service team from six to twelve members.
  • Imparted the fundamental knowledge to each member of staff to sufficiently equip them for progressively complex responsibilities.
  • Restructured the financial due diligence report and the proposal template to improve the standard of work.

In addition to the team building, Piched also took the lead on the following key projects by leading the due diligence team to assist:

  • Real estate investment firm to acquire modern luxury residences and villas in Samui.
  • The Japanese automobile dealer in acquisition of a reputable Thai automobile dealer.
  • The Thai-listed company in acquiring the market leader in transport services for 100% electric vehicles.
  • A Singapore-based renewable energy company in acquiring 8 projects at the designated location from the solar rooftop systems provider.
  • A Singapore-based private equity firm in its investment in one international school and two bilingual schools in Thailand.
  • A well-known human resource and recruitment consulting firm based in Singapore to acquire a group of five privately held technology companies.

Manager, Deal Advisory

KPMG Phoomchai Business Advisory Ltd.
07.2018 - 11.2022

My industry experience included both inbound and outbound M&A mainly including:

  • Assisted Central Pattana PCL. to acquire Siam Future Development PCL. in a deal worth THB 7.7 billion
  • Assisted The One Enterprise Company Limited on their investment in GMM Channel Holding Group in a deal worth THB 2.2 billion.
  • Assisted Thai Union Group on their acquisition of Red Lobster Intermediate Holding LLC - a 700+ seafood restaurant chain in the US and Canada.
  • Provided sell-side vendor due diligence for LINE MAN (Thailand) Company Limited and Wongnai Media Company Limited regarding their merger and fund raising.
  • Assisted in financial due diligence in connection with their contemplating to invest in a well-known Thai cuisine restaurant.
  • Assisted a global PE firm on its potential investment in an aviation business in Thailand.
  • Assisted a Thai Company on financial due diligence in relation to its potential investment in gas-fired power plants in Thailand.
  • Assisted a Japanese company in its proposed acquisition of aerosol, tablets, and liquid medical manufacturing companies.
  • Assisted a Thai investment company on its potential acquisition of GPS tracking business in Thailand.
  • Assisted in financial due diligence in connection with potential acquisition of the facility services business.

Auditor

KPMG Phoomchai Audit Ltd.
06.2015 - 06.2018

Responsibilities:

  • Lead the audit teams during field work
  • Plan and oversee the auditing process
  • Perform effective risk and control assessment
  • Present audit findings and find ways to increase compliance and efficiency

Achievements:

  • Lead the projects value over than THB 20 million
  • Be nominated as a representative of Senior Associate Auditor to point out the issues including the solutions in 'Building a Better KPMG' project
  • Be nominated as a representative of Senior Associate Auditor to be a coordinator of 'Change Champion for Office Renovation' Project.

Representative of the Accounting Faculty

EY Company Limited
10.2013 - 10.2013
  • Be chosen from EY Company Limited as a representative of Chulalongkorn University to visit EY head office in Singapore in the 3rd year of university.

Education

Bachelor of Commerce And Accountancy -

Chulalongkorn University

Skills

Financial Due Diligence

Certification

Certified Public Accountant

Timeline

Manager, Deal Advisory

KPMG Phoomchai Business Advisory Ltd.
07.2018 - 11.2022

Auditor

KPMG Phoomchai Audit Ltd.
06.2015 - 06.2018

Representative of the Accounting Faculty

EY Company Limited
10.2013 - 10.2013

Associate Director

KPMG Professional Services
2024 - Current

Senior Manager

Mazars Thailand Limited
2022 - 2024

Bachelor of Commerce And Accountancy -

Chulalongkorn University
Piched ChongbanyatcharoenAssociate Director