Phongphan Duangmahason

• Work under Head of ULP Product Strategy and coordinate the implementation of various initiatives, both inside and outside of the team, including in particular initiatives linked to provider network management.
• Assist the Head of ULP Strategy in planning and reporting, including tracking of design of new interventions and impact of initiatives that are implemented
• Coordinate with internal team to gather relevant insights on implementation progress and understand output of claims hot spotting
• Support in creation of reports for AIA Thailand and AIA Group management team to share progress updates
• Identify, evaluate and manage the implementation of scope and other changes to meet project requirements

· Manage business operations in assigned divisions to achieve company goals.

· Evaluate division performance and recommend new strategies for performance improvements.

· Resolve business issues and ensure that all escalated issues are closed.

· Address business inquiries from customers and team members in a professional manner.

· Identify resources, assign workloads and manage schedules to ensure timely deliveries.

· Ensure that team work in compliance with company policies and procedures.

· Assist in employee recruitment, performance evaluation promotion, retention and termination activities

· Identify skill gaps and provide appropriate trainings to team.

· Develop and enforce best practices to ensure operational efficiency.

· Oversee staffing adjustments to obtain maximum productivity.

· Develop new business programs to meet productivity and revenue goals.

· Provide guidance to team members and monitor their performance, discipline and attendance on regular basis.

· Identify areas of improvements and concerns and accordingly develop action plans.

· Process client invoicing promptly and oversee business accounting processes.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Worked with graphic designers and writers to establish theme and tone for content.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
• Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

• Develop long and short term strategic plans for events
• Manage tactical implementation of strategic plans and lead Event Manager in developing tactics brief
• Deliver on financial, operational and customer oriented‑brand objectives (e.g., new business and customer retention, customer satisfaction)
• Build strategies to seize new market opportunities, or grow the brand(s) into adjacent sectors or customer segments (across geographies, platforms, and verticals)
• Support the development of event/product pricing strategies, based on strategic layout of an event space, product bundling options, value‑based pricing and commercial drivers
• Support the development of key strategic partnerships and management of association relationships
• Responsible for designing ‑ Customer loyalty program strategy, program benefits and continuous enhancement of the program to drive member acquisition and retention. This includes designing customer journeys and ecosystem.
• Responsible for designing the revenue model of the loyalty program.
• Monitor and maximize customer lifetime value strategies to ensure maximum profitability.
• Collect, monitor, and analyze big datasets of customer behavior, market research to align with marketing activities, and maximize commercial opportunities.
• Partner with the Campaign Team to ensure a proper level of marketing resources (including budget) are allocated to the program.
• Lead communication plan and content to target and engage the different customer segments.
• Develop loyalty program calendar and work with execution partner to deploy marketing campaigns, initiatives, and events to increase member acquisition.
• Work with internal and external stakeholders to design and enhance system features to support the current and future needs of the business to create the ultimate loyalty program.
• Collaborate with key departments to drive collaborative projects.
• Assess market trends and competitor analysis to keep up to date with current marketing trends to ensure the competitiveness of the loyalty program

• Collaborated with vendors to secure high-quality products and services at cost-effective rates.
• Fostered strong relationships with key stakeholders, ensuring ongoing support and collaboration for future events.
• Oversaw volunteer recruitment and management efforts, cultivating a dedicated team to assist with event execution.
• Conducted thorough post-event evaluations to identify areas of improvement for future planning efforts.
• Identified potential sponsorship opportunities and secured financial support from relevant organizations.
• Managed budgets effectively, optimizing resource allocation while maintaining quality standards.
• Spearheaded marketing initiatives, driving brand awareness and increased attendance at events.