Summary
Overview
Work History
Education
Skills
Timeline
Generic
PHITAWAT ROME THONGNARK

PHITAWAT ROME THONGNARK

Project Manager
Bangkok

Summary

Project Manager | Digital Transformation Leader | Strategic Partner
Experienced business professional with a strong background in delivering complex digital and IT transformation initiatives across global operating models, with a focus on eCommerce, web, and mobile solutions. Skilled in driving end-to-end product delivery—from concept and pre-sales through execution—while aligning product strategy with business goals. Proven expertise in managing cross-functional teams, vendor and release management, and delivering customer-centric solutions in industries including Finance, Retail Banking, and Supply Chain Management. Adept at resolving complex business challenges, translating strategic objectives into actionable product roadmaps, and driving high-performance outcomes that deliver value and enhance user experiences.

Overview

15
15
years of professional experience

Work History

SOLUTION CONSULTANT

SIAM LOGIX CO., LTD.
06.2023 - Current
  • Company Overview: IT Services & Management Consulting
  • A trusted advisor with a strong background in business development and IT consulting, delivering transformational outcomes for clients across cloud, mobility, security, IoT, and AI.
  • Proven expertise in leading cross-functional teams, driving agile product development, and aligning digital solutions with strategic business goals.
  • Adept at managing end-to-end product lifecycles and enabling innovative technologies that improve customer experience and operational efficiency.
  • Led agile product development for AI and IoT solutions, translating business requirements into actionable user stories and prioritizing backlog items to drive delivery of intelligent, connected services.
  • Led the end-to-end mobile app journey, defining onboarding, usage, and self-service flows while translating business goals into actionable product specifications in Firebase for app performance monitoring and testing.

PRODUCT DELIVERY MANAGER

TMBThanachart
01.2021 - 05.2023

Company Overview: Retail Banking

  • Contributed to the end-to-end development and implementation of B2C retail banking products, focusing on enhancing customer engagement and delivering seamless omnichannel banking experience across digital platforms.
  • Collaborated with engineering, design, and business teams to align key features such as account management, transaction processing, and personalized financial services with customer needs and business objectives.
  • Managed the integration of data ingestion, storage, and processing workflows, working alongside data professionals to enable real-time analytics and deliver personalized banking experiences.
  • Led end-to-end development of B2C digital products with a strong emphasis on user engagement, platform scalability, and delivering seamless customer experiences across web and mobile channels.
  • Led the development of scalable and secure APIs, enabling seamless integration with various payment gateways and supporting both B2B and B2C transactions.
  • Collaborated cross-functionally with engineering, design, and business teams to ensure product features aligned with both user needs and strategic goals, fostering a unified and agile delivery approach.
  • Led retail lending products: Credit cards, home/personal loans for banking customers, and payment gateways.
  • Biometric scanning for Know Your Customer, National Digital ID Company Limited data sharing platform.
  • Ensure Bank of Thailand (BOT) requirements are implemented for data sharing across microservices.


PROJECT MANAGER II

TATA CONSULTANCY SERVICES
01.2021 - 05.2023

Company Overview: Management Consulting

  • Led the development of B2C retail banking products, including multiple loan offerings-focused on enhancing customer service and delivering a seamless omnichannel experience.
  • Contributed to the end-to-end development of B2C digital products, focusing on user engagement, scalability, and seamless customer experience across multiple platforms.
  • Oversaw data ingestion, storage, and processing workflows, partnering with data engineers and analysts to implement advanced analytics capabilities that support personalized user experiences and informed product decisions.
  • Led project status reporting and governance, providing transparent updates to senior stakeholders and executives while proactively mitigating risks and ensuring alignment with business goals and timelines.
  • Defined and tracked key performance indicators (KPIs) to measure project success, optimize team performance, and ensure alignment with business objectives; managed vendor relationships to maintain service quality, control costs, and ensure timely delivery of external deliverables.

PROJECT MANAGER

SOCAL EDISON
01.2016 - 01.2021

Company Overview: Energy

  • Deployed and customized the Demandware (Salesforce Commerce Cloud) SaaS platform to deliver a responsive, customer-centric eCommerce experience across web and mobile channels.
  • Integrated Demandware with SAP systems to support real-time order processing, dynamic pricing, and accurate financial reconciliation, enhancing operational efficiency and data consistency across platforms.
  • Led the front-end development and integration with SAP S/4HANA, delivering intuitive, omnichannel user interfaces that translated complex business requirements into seamless customer experiences.
  • Drove the integration of third-party tools and eCommerce solutions, including payment gateways, inventory management systems, and marketing platforms, to ensure smooth and scalable digital operations that enhance order fulfillment, inventory accuracy, and customer satisfaction.
  • Oversaw integration and configuration of SAP FICO within a cloud-based eCommerce SaaS platform, enabling real-time financial tracking, automated invoicing, and accurate revenue recognition aligned with omnichannel transactions.

SENIOR BUSINESS ANALYST/SCRUM MASTER

DIRECTV / AT&T
08.2012 - 12.2015

Company Overview: Digital Media Services

  • Support the integration of business and system solutions.
  • Acted as the primary liaison between business stakeholders and IT teams, driving the planning, design, and implementation of eCommerce platforms.
  • Focused on gathering detailed business requirements, conducting gap analyses, and ensuring alignment with strategic objectives.
  • Skilled at optimizing business processes, identifying system enhancements, and facilitating communication across cross-functional teams to deliver seamless, user-centric eCommerce solutions that drive business growth.
  • Implemented and customized Demandware to support scalable, cloud-based eCommerce operations, enabling real-time inventory visibility and a responsive, omnichannel customer experience.
  • Integrated Demandware with SAP backend systems to support synchronized order management, pricing, and financial reconciliation, ensuring seamless data flow between commerce and ERP platforms.
  • Enabled 20% faster financial closing cycles by leading the successful implementation of SAP FICO modules within the S/4HANA environment, streamlining core accounting and controlling processes.

BUSINESS ANALYST

TOYOTA FINANCIAL SERVICES
07.2010 - 07.2012
  • Company Overview: Retail Banking
  • Contracted consultant responsible for driving strategic and tactical Digital Transformation initiatives in alignment with corporate Business Technology Solutions goals.
  • Experienced in SAP R/3 Materials Management (MM) and Financial Accounting & Controlling (FICO), with a strong track record of aligning procurement, inventory, and financial processes with business objectives.
  • Skilled in end-to-end solution delivery, from requirement gathering and system configuration to stakeholder engagement and change management.
  • Analyzed and optimized Toyota's material management and parts distribution processes, supporting digital transformation initiatives across dealerships and third-party vendors.
  • Integrated B2B and B2C payment solutions to streamline procurement, enhance transaction security, and improve end-to-end supply chain efficiency.
  • Acted as a liaison between business stakeholders and technical teams to design, configure, and implement SAP R/3 MM and FICO solutions, ensuring integration across procurement, inventory, and financial reporting functions.
  • Led requirement-gathering sessions and fit/gap analyses within MM and FICO modules to optimize material planning, purchasing, vendor management, general ledger, and cost center accounting processes.
  • Configured key MM and FICO components including purchasing groups, material master data, inventory valuation, account determination, and financial period closing activities.

Education

Bachelor of Science - Computer Science

University of Delaware

Skills

Project Management

Stakeholder Management

Software Development

SAP S/4HANA, SAP R/3 (MM, FICO)

Waterfall, Scrum & SAFe methodologies

Retail Banking

Digital Commerce

IT Consulting

Timeline

SOLUTION CONSULTANT

SIAM LOGIX CO., LTD.
06.2023 - Current

PRODUCT DELIVERY MANAGER

TMBThanachart
01.2021 - 05.2023

PROJECT MANAGER II

TATA CONSULTANCY SERVICES
01.2021 - 05.2023

PROJECT MANAGER

SOCAL EDISON
01.2016 - 01.2021

SENIOR BUSINESS ANALYST/SCRUM MASTER

DIRECTV / AT&T
08.2012 - 12.2015

BUSINESS ANALYST

TOYOTA FINANCIAL SERVICES
07.2010 - 07.2012

Bachelor of Science - Computer Science

University of Delaware
PHITAWAT ROME THONGNARKProject Manager