Phillip Choe
Head Of Product Development
Incheon-Si
Summary
Strong background of the product and market development with a proven track record of driving innovation and enhancing team performance across diverse projects.
Expertise in strategic planning and cross-functional leadership ensures successful product launches and sustained growth.
Committed to excellence with a strong focus on aligning the high level business objective to boost operational efficiency and drive organizational success.
Overview
21
21
years of professional experience
Work History
Group Head of Product Development (Commercial)
EastWestSeed
11.2022 - Current
- Represent the crop team, working with core team (Marketing & Chief Breeding Manager, CBM): focus on strategic marketing and product development under Commercial function
- Financial responsibility at the group
- Operate Product Development Station (PD stations) and pipeline management
- Business development and create a new market with product knowledge and marketing
- Develop agronomy and technical support to the NPI (New Product Introduction); Crop guide or NPI specific guide and value propositioning
Head of R&D
PPS (PanPacificSeed)
10.2019 - 11.2022
- Research and Development of New Products (Vegetable Crops)
- Cucurbits, Solanaceae with direct breeding team and Brassica through joint breeding
- Breeding of Functional and disease tolerant crops
- Operate the whole R&D function and the stations
- Lead and responsible of Government supported project
- Co lead Marketing and Commercial team - Commercial team education, Seminar leading. Technical letter and issue of crop guides
Market Trialing Lead, NorthEastAsia(NEA)
Syngenta
08.2016 - 09.2019
- Introduce the new product to the market
- Business develop through value proposition
- Conduct, monitor and make an assessment on the trial in NEA (North East Asia)
- Fully own and responsible the stage from PLC5 to PLC6.2
Product Selection Lead, KR
Syngenta
02.2015 - 08.2016
- Early-stage development for local business, Co-leading commercial launching decision, managing whole new product portfolio
Portfolio Manager, KR
Syngenta
01.2013 - 02.2015
- Scouting hybrids, developing new market and managing seed product life cycles
Research & Breeding Associate
Monsanto (present, Bayer)
01.2008 - 01.2013
- Breeding Watermelon and Rootstock, analyzing data
- Managing crops and support product advancement
- Participated in MAS implementation project in Breeding Station
Overseas Project Manager (as Government agent)
Korea Ministry of Foreign Affair and Trade
01.2005 - 01.2008
- Managing ODA (Overseas Development Aid) in Laguna State University in the Philippines
- Managing & operating University Extension
Education
Ph.D - Horticulture & Life Science
Seoul National University
08.2025
MS - Horticulture (Molecular Breeding)
Seoul National University
01.2013
Diploma second degree - Biology
State University of New York
01.2005
BS - Crop & Soil Science
Oregon State University
01.2004
Skills
Product marketing
Go-to-market strategy
Financial management
Sales enhancement
Stakeholder relations
Roles And Responsibilities
Product Development and market introduce (PD) (PLC5 – 6.2), Market positioning of the NPI, Product Advancement, Value propositioning, Global PD team management (ASEAN, Africa, LATAM, SA and ROW), Product Development Stations (ASEAN, Africa, LATAM and SA), Farmer’s field trial management, Data collection/quality check/analysis and final validation, Technical support for NPI, Crop guide and troubleshooting, Value added service, Research and Development of New Products (Vegetable Crops), Cucurbits, Solanaceae with direct breeding team and Brassica through joint breeding, Breeding of Functional and disease tolerant crops, Operate the whole R&D function and the stations, Lead and responsible of Government supported project, Co lead Marketing and Commercial team, New hybrid development in NEA market, Conduct, monitor and make an assessment on the trial in NEA (North East Asia), Fully own and responsible the stage from PLC5 to PLC6.2, Technical support to growers and young plant raisers, Providing the total crop solutions under ICS strategy, Consult and maximize the crop benefits, Market update and strategy development, Trend follow up and active respond to the market change, Data analysis and global communication, Technical support for Commercial team and Agriculture business partners, R&D breeding activity (Cucurbits), Watermelon breeding, delivering new pipelines (PLC4) in NEA, Rootstock (Lagenaria/Maxima/Mochata) breeding for Korea/Japan, Successfully implemented MAS (Market Assisted Breeding) project, Field managing, Data management and analysis, Leading Project of ODA (Overseas Development Aids), Assigned to local university in Laguna, Philippines, serving the local community by operating farm and educating local farmers with government aid project, Support extension service (Knowledge sharing)
Current Work Highlight
Head of Product Development (Group Head), EastWest Seeds, Represent the crop team, working with core team (Marketing & Chief Breeding Manager, CBM), Focus on strategic marketing and product development under Commercial function, Financial responsibility at the group, Operate Product Development Station (PD stations) and pipeline management, Business development and create a new market with product knowledge and marketing, Develop agronomy and technical support to the NPI (New Product Introduction); Crop guide or NPI specific guide and value propositioning
Experience Highlight
- R&D, Trial, Commercial experience in seed business
- Strong P&L experience in the local seed company in Korea
- Deep understanding and field experts in the Active Greenhouse
- Large group management & operation in R&D and Trials
- Country, Territory and Global management experience
- Strong science background and years of experience in marketing
- Overseas experience in USA 6 years, in the Philippines 3 years, Cuba & Latin America 1 year and Thailand 3 years
Personal Information
Date of Birth: 1980-10-23
Timeline
Group Head of Product Development (Commercial)
EastWestSeed
11.2022 - Current
Head of R&D
PPS (PanPacificSeed)
10.2019 - 11.2022
Market Trialing Lead, NorthEastAsia(NEA)
Syngenta
08.2016 - 09.2019
Product Selection Lead, KR
Syngenta
02.2015 - 08.2016
Portfolio Manager, KR
Syngenta
01.2013 - 02.2015
Research & Breeding Associate
Monsanto (present, Bayer)
01.2008 - 01.2013
Overseas Project Manager (as Government agent)
Korea Ministry of Foreign Affair and Trade
01.2005 - 01.2008
MS - Horticulture (Molecular Breeding)
Seoul National University
Diploma second degree - Biology
State University of New York
BS - Crop & Soil Science
Oregon State University
Ph.D - Horticulture & Life Science
Seoul National University
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