Phatcharin Ditduang
Digital Media & Content Marketing Manager
Bangkok,10
Summary
Strategic Marketing and Corporate Communication leader with over 10 years of progressive experience spanning branding, PR/CSR, CRM, and digital marketing. Built a strong corporate foundation before expanding into integrated digital and performance-driven strategies aligned with business growth objectives. Experienced in leading cross-functional initiatives that connect brand positioning with measurable commercial impact.
Overview
22
22
years of professional experience
Work History
Div Manager - Digital Media Marketing
Home Product Center Public Company Limited
01.2023 - Current
- Led end-to-end integrated marketing campaigns, aligning digital strategy with business objectives and growth priorities.
- Managed multi-channel digital advertising initiatives (Meta, Google, and other platforms) in line with annual plans and budget frameworks.
- Utilized marketing data and consumer insights to develop strategic communication plans that strengthened brand positioning and engagement.
- Expanded and optimized digital communication channels to support both online revenue and offline traffic contribution.
- Collaborated cross-functionally with marketing, design, and operational teams to ensure effective and timely campaign execution.
- Monitored market trends and competitor activities to refine strategies and maintain competitive positioning.
- Delivered high-impact digital marketing initiatives that supported brand growth and commercial performance.
- Developed persuasive, platform-specific content to enhance audience engagement and conversion.
Supervisor Media & CRM, Marketing Department
Satien Stainless Steel Public Company
09.2021 - 12.2022
- Developed and executed integrated marketing campaigns across social media, SEO/SEM, and paid media platforms to enhance brand visibility and market presence.
- Planned and managed social media communication strategies aligned with corporate branding objectives.
- Designed marketing communication plans to support modern trade sales and retail channel performance.
- Oversaw marketing PR, CRM, and CSR initiatives to strengthen customer engagement and corporate reputation.
- Contributed to sales growth strategies by supporting promotional campaigns and advertising initiatives.
- Managed new product launches and content rollouts from strategic planning through execution and post-campaign evaluation.
Senior Marketing Executive(PR&CSR) , Marketing Div
Senior Marketing Executive(PR&CSR) , Marketing Division
08.2013 - 03.2020
- Led and executed external and internal communication campaigns, integrating corporate social responsibility (CSR) initiatives with overall brand and marketing strategies.
- Managed and allocated campaign budgets to ensure efficient resource utilization and strategic alignment.
- Designed and implemented CSR programs to enhance corporate reputation and strengthen brand identity.
- Built and maintained strong relationships with internal stakeholders, partners, and external communities to support organizational growth.
- Oversaw corporate social media communication to ensure consistent brand messaging and engagement.
- Collaborated with the sales team to leverage CSR initiatives for lead generation and business development opportunities.
- Analyzed stakeholder and campaign data to refine communication strategies and improve future initiatives.
Corporate PR & Marketing CSR
True Corporation Public Company
10.2011 - 07.2013
- Prepared and managed media releases for both online and print platforms to support corporate communication objectives.
- Coordinated with design and production teams to develop communication materials for internal and external stakeholders.
- Supported CSR and corporate initiatives to strengthen brand reputation and stakeholder engagement.
- Facilitated cross-department collaboration to ensure smooth communication and timely project execution.
- Assisted in managing multiple communication initiatives within structured corporate timelines.
Assistant Editor
Direction Plan
02.2006 - 01.2011
- Coordinated print and online publication assignments to ensure content accuracy and timely release.
- Wrote and edited articles, news features, and interview pieces across various subject areas.
- Conducted research and verified factual information to maintain publication credibility and editorial standards.
- Developed story concepts and assigned topics to contributing writers to support editorial direction.
- Assisted in managing publication workflows to ensure organized and efficient production processes.
Administrator
Faculty of Medicine , Chulalongkorn University
01.2004 - 01.2006
- -Managed document filing systems and maintained accurate record tracking to support administrative efficiency.
- Coordinated interdepartmental communications to schedule meetings and ensure timely information flow.
- Maintained organized administrative processes to support operational efficiency and professional standards.
Education
Master of Arts - Mass Communications Technology
04.2001 -
- GPA 3.5
Bachelor of Arts - Library Science And Information Science
04.2001 -
- GPA 3.0
Skills
Strategic planning
Decision-making
Marketing
Cross-functional teamwork
Team leadership
Timeline
Div Manager - Digital Media Marketing - Home Product Center Public Company Limited
01.2023 - Current
Supervisor Media & CRM, Marketing Department - Satien Stainless Steel Public Company
09.2021 - 12.2022
Senior Marketing Executive(PR&CSR) , Marketing Div - Senior Marketing Executive(PR&CSR) , Marketing Division
08.2013 - 03.2020
Corporate PR & Marketing CSR - True Corporation Public Company
10.2011 - 07.2013
Assistant Editor - Direction Plan
02.2006 - 01.2011
Administrator - Faculty of Medicine , Chulalongkorn University
01.2004 - 01.2006
Ramkhamhaeng University - Master of Arts, Mass Communications Technology
04.2001 -
Suan Dusit Rajabhat University - Bachelor of Arts, Library Science And Information Science
04.2001 -