Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

Phakwarin Siraamrawong

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Summary

Professional with proven ability to drive strategic initiatives and deliver impactful results. Strong focus on team collaboration, adapting to changing needs, and ensuring reliable performance. Expertise in project management, data analysis, and stakeholder engagement, combined with excellent problem-solving and communication skills. Known for integrity, reliability, and dedication to achieving organizational goals.

Overview

28
28
years of professional experience

Work History

Senior Consultant Retails Service

Nexus Retail Advisory Co.,Ltd.
08.2023 - Current


  • Collaborated with an external design team to develop a community mall project tailored to the landlord's location.
  • Develop the overall project master plan, establishing an optimal tenant mix aligned with the project's concept. This includes Anchor tenants, Food & Beverage (F&B) establishments, and Non-Food retail.
  • Prepare and present retail space sales information to the landlord for consideration, including details such as rental rates per unit, security deposits for lease/fit-out/utilities, etc.
  • Present and sell retail space to various tenants, including Anchor tenants, Food & Beverage (F&B) establishments, and Non-Food retailers.
  • Collaborated with the marketing team to determine marketing plans: this includes strategies for both the pre-opening and post-opening phases of the project.

Vice President

Fabulouscube Co.,Ltd. ( My Family Business)
04.2016 - 12.2019
  • Plan and forecast sales, and manage the annual purchasing budget.
  • Plan the design and development of new products each month (for both House Brands and Made-to-Order items).
  • Plan travel and production orders with Chinese factories.
  • Survey and source new factories in China for manufacturing each product category.
  • Plan sales strategies ranging from regular-priced items to seasonal discounts, and clearance events.
  • Manage and source promotional spaces within each department store for monthly product sales promotions.
  • Manage inventory to ensure sufficient stock for monthly sales.
  • Develop a sales employee training plan, and create product knowledge manuals.
  • Design and order the production of furniture for product displays and promotional booths.

Senior Leasing Manager

Central Pattana Public Company Limited
03.2011 - 02.2016
  • Manage the Food & Beverage (F&B) retail space within Central Plaza.
  • Source brands and present retail spaces for their consideration.
  • Source and contact new brands emerging in the market to open operations within the project.
  • Plan and analyze issues collaboratively with brands experiencing sales problems in individual branches, in order to find solutions and solve the problems.
  • Analyze various data for dead areas to present to executives from both CPN (Central Pattana) and the tenants, aiming to achieve mutually acceptable terms for both parties.
  • Coordinate and collaborate with the branch team when tenants encounter issues.
  • Coordinate and collaborate with various internal departments to support the opening of new shops, for instance, addressing insufficient system infrastructure in the proposed areas.

Leasing Manager

Central Pattana Public Company Limited
03.2008 - 02.2011
  • Manage the Food & Beverage (F&B) retail space within Central Plaza.
  • Source brands and present retail spaces for their consideration.
  • Source and contact new brands emerging in the market to open a shop within the project.
  • Plan and analyze issues collaboratively with brands experiencing sales problems in individual branches, in order to find solutions and solve the problems.
  • Analyze various data for dead areas to present to executives from both CPN (Central Pattana) and the tenants, aiming to achieve mutually acceptable terms for both parties.
  • Coordinate and collaborate with the branch team when tenants encounter issues.
  • Coordinate and collaborate with various internal departments to support the opening of new shops, for instance, addressing insufficient system infrastructure in the proposed areas.

Acting General Manager

Robinson Department Store Public Co.,Ltd.
03.2002 - 02.2008
  • Manage the Robinson Department Store's house brands, including the Women's Handbags, Women's Footwear, Accessories, Women's Apparel, and Cosmetics departments.
  • Plan and forecast sales, and manage the annual purchasing budget.
  • Plan the design and development of new products each month.
  • Plan travel and production orders with overseas factories.
  • Plan travel and purchasing for new collections from international brands for which licensing rights have been acquired.
  • Plan the production orders with domestic factories.
  • Plan sales strategies ranging from regular-priced items to seasonal discounts, and clearance events.
  • Manage inventory to ensure sufficient stock for monthly sales.
  • Develop a sales employee training plan, and create product knowledge manuals.
  • Collaborate with the design team to order and produce furniture for product displays and promotional booths.
  • Oversee and prepare for new store openings (when the department store expands): This includes selecting the area location, designing the internal layout of the space, preparing and arranging merchandise, training staff, and other related tasks.
  • Coordinate with the operations team when on-site issues arise, and find solutions.
  • Coordinate with the marketing team and brands to create seasonal leaflets.

Division Manager

Robinson Department Store Public Co.,Ltd.
03.1998 - 02.2002
  • Manage the Robinson Department Store's house brands, including the Women's Handbags, Women's Footwear, and Accessories departments.
  • Plan and forecast sales, and manage the annual purchasing budget.
  • Plan the design and development of new products each month.
  • Plan travel and production orders with overseas factories.
  • Plan travel and purchasing for new collections from international brands for which licensing rights have been acquired.
  • Plan the production orders with domestic factories.
  • Plan sales strategies ranging from regular-priced items to seasonal discounts, and clearance events.
  • Manage inventory to ensure sufficient stock for monthly sales.
  • Develop a sales employee training plan, and create product knowledge manuals.
  • Collaborate with the design team to order and produce furniture for product displays and promotional booths.
  • Oversee and prepare for new store openings (when the department store expands): This includes selecting the area location, designing the internal layout of the space, preparing and arranging merchandise, training staff, and other related tasks.
  • Coordinate with the operations team when on-site issues arise, and find solutions.
  • Coordinate with the marketing team and brands to create seasonal leaflets.

Department Manager

Robinson Department Store Public Co.,Ltd.
04.1997 - 02.1998
  • Manage the Women's Leather Goods department (on a consignment basis).
  • Contact brands and present available rental spaces within the project for their consideration.
  • Coordinate with tenants regarding requests for trade discounts during the department store's various seasons.
  • Coordinate with various internal departments and the tenants to open new branches for each brand when the department store expands its space.
  • Coordinate with the marketing team and brands to create seasonal leaflets.
  • Coordinate with the design team to ensure that tenants design their shops according to project specifications.
  • Coordinate with the operations team when on-site issues arise, and find solutions.

Education

Certificate - Business Management

Chulalongkorn University
04.2001 -

MBA - ฺBusiness

Ramkhamhaeng University
04.2001 -

BBA - Financial Management

Bangkok University
04.2001 -

Skills

Teamwork mindset

Software

Microsoft Office

Photoshop

Timeline

Senior Consultant Retails Service

Nexus Retail Advisory Co.,Ltd.
08.2023 - Current

Vice President

Fabulouscube Co.,Ltd. ( My Family Business)
04.2016 - 12.2019

Senior Leasing Manager

Central Pattana Public Company Limited
03.2011 - 02.2016

Leasing Manager

Central Pattana Public Company Limited
03.2008 - 02.2011

Acting General Manager

Robinson Department Store Public Co.,Ltd.
03.2002 - 02.2008

Certificate - Business Management

Chulalongkorn University
04.2001 -

MBA - ฺBusiness

Ramkhamhaeng University
04.2001 -

BBA - Financial Management

Bangkok University
04.2001 -

Division Manager

Robinson Department Store Public Co.,Ltd.
03.1998 - 02.2002

Department Manager

Robinson Department Store Public Co.,Ltd.
04.1997 - 02.1998

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