PHAKPHAKA PHACHEERAK
Sales Manager
Phuket,83
Summary
Results-oriented Sales & Business Development Professional with 11 years in HORECA and 3 years in automotive sales. Led regional expansion initiatives, secured key accounts, and drove team performance to achieve sustainable growth in Southern Thailand. Specializes in executing commercial strategies, managing A&P, and synthesizing market intelligence in the premium hospitality sector.
Overview
2
2
Languages
14
14
years of professional experience
Work History
Sales Manager – Hotel & Premium
HORECA MANAGEMENT CO., LTD.
01.2023 - Current
- Direct HORECA strategies across Southern Thailand to drive business growth and optimize A&P efficiency.
- Architect expansion plans to capture new business opportunities and increase regional brand presence.
- Orchestrate strategic negotiations and secure long-term partnerships with major hotel groups and chains.
- Formulate market intelligence and business impact assessments to support executive decision-making.
- Collaborate with cross-functional teams to align sales operations, revenue targets, and expense controls.
- Lead, coach, and evaluate regional sales teams to cultivate a high-performance culture.
Assistant Sales Manager – Hotel & Premium
HORECA MANAGEMENT CO., LTD.
12.2017 - 12.2022
- Spearheaded sales and trade marketing for 4-star+ hotels and premium outlets across 3 key provinces.
- Managed sales budgets and promotional investments to maximize revenue performance and A&P allocation.
- Cultivated strategic relationships with high-value key accounts while monitoring service standards.
- Synthesized competitor activities and channel trends to identify actionable market opportunities.
- Led and developed a high-performing field sales team aligned with corporate brand objectives.
Sales Supervisor – Hotel & Premium
HORECA MANAGEMENT CO., LTD.
06.2015 - 11.2017
- Executed sales and distribution blueprints to maximize product visibility across premium channels.
- Identified and secured new premium hospitality accounts to expand the regional network.
- Nurtured customer relationships and managed strategic placement of Point of Sale Materials (POSM).
- Oversaw product quality control and company asset deployment to ensure seamless local operations.
Sales Consultant
KRABI HONDA AUTOMOBILE CO., LTD.
05.2012 - 06.2015
- Executed end-to-end B2C sales cycles, consistently achieving monthly vehicle sales targets.
- Conducted needs assessments to deliver tailored vehicle solutions, pricing, and financing options.
- Collaborated with financial institutions and internal departments to facilitate seamless vehicle delivery.
- Developed a robust CRM pipeline that generated high-quality customer referrals and repeat business.
Education
Bachelor of Business Administration - Hotel and Tourism Management
Kasetsart University
Si Racha Campus, ThailandSkills
HORECA management
Sales operations
Revenue target achievement
Revenue targets
Strategic negotiations
Market intelligence
Business expansion planning
Timeline
Sales Manager – Hotel & Premium
HORECA MANAGEMENT CO., LTD.
01.2023 - Current
Assistant Sales Manager – Hotel & Premium
HORECA MANAGEMENT CO., LTD.
12.2017 - 12.2022
Sales Supervisor – Hotel & Premium
HORECA MANAGEMENT CO., LTD.
06.2015 - 11.2017
Sales Consultant
KRABI HONDA AUTOMOBILE CO., LTD.
05.2012 - 06.2015
Bachelor of Business Administration - Hotel and Tourism Management
Kasetsart University