Phachara Atamasirikul
digital strategic planner
Bangkok
Summary
Results-oriented Digital Strategic Planner with a strong foundation in top-tier agencies and entrepreneurial experience. Expert in synthesizing deep Insights into powerful big idea and key messages. Proficient in audience analysis, campaign optimization, cross-channel coordination ,and AI SEO for next-generation search engines. Skilled in high-pressure pitching and English presentations. Proven track record in optimizing the full Consumer Journey through insightful digital solution strategies.
Overview
12
12
years of professional experience
Work History
Associated digital strategic planner
Mutual Marketing
07.2026 - 12.2026
- Synthesized deep-dive Insights and competitive case studies, analyzed and provided supporting data for projects and campaign.
- Mastered AI SEO techniques, crafting search-optimized content tailored for AI-driven search engines (SGE) to ensure brand visibility in the evolving search landscape.
- Analyzed whole year content performance, delivering useful suggestions and strategic roadmaps for the upcoming fiscal year.
- Bridged the gap between technical SEO and creative content to drive organic conversion and initiated brand ecosystems by SEO keyword.
- Developed SEO-optimized affiliate channels to maximize brand profitability and expand digital revenue opportunities.
- Managed KPI reporting by tracking reach and engagement data via Meta Business Suite and Ads Manager.
- Coordinated cross-channel data integration to refine audience targeting, resulting in improved campaign engagement and elevated brand visibility.
- Nissan, SISB, Gograph, Eucerin, Generali
Business development (Family Business)
JT – The station
12.2019 - 12.2024
- Managed end-to-end operations for an import and OEM business.
- Developed market entry strategies and supply chain solutions, maintaining business continuity and growth during the COVID-19 pandemic.
- Developed brand identities, storytelling, and market positioning for OEM clients to enhance brand value and market competitiveness.
Associated digital strategic planner
Ogilvy (OMA)
06.2017 - 09.2019
- Conducted competitive digital landscape assessments to identify emerging trends (work closely with creative team), improving campaign relevance.
- Led and executed short-to-mid-term digital campaigns (3-6 months), ensuring all creative outputs aligned with the big Idea.
- Enhanced research accuracy by utilizing proprietary data analysis delivering precise data interpretation to identify media key touchpoint.
- Specialized English Presentation and Pitching skills, effectively communicating strategic narratives to multinational clients.
- Crafted data-driven audience insights to tailor digital campaigns, increasing engagement and strengthening brand responsiveness across multiple platforms.
- Identified emerging digital consumer behaviors to inform campaign strategies, improving customer experience and increasing relevance across target segments and effective consumer journey.
- Synthesized competitor digital strategies to refine campaign positioning, enhancing brand distinctiveness and boosting audience retention.
- Navigated stringent FDA advertising regulations (Advertising for infant aged under 1 year), successfully integrating legal compliance with high-impact marketing communication.
- Nestle NAN, Nestle Bear Brand, Lazada, BMW, Prudential
Junior digital strategist
The Platform
09.2017 - 08.2019
- Transitioned from Account Executive to Digital Strategist after mastering agency workflows and cross-functional collaboration with Media, Creative, and Production teams.
- Developed comprehensive Strategic Plans, including Consumer Journey Mapping, Brand Positioning, SWOT Analysis, and Funnel Optimization.
- Conducted in-depth Insights mining through Group Interviews and qualitative research to uncover untapped consumer needs.
- Analyzed campaign KPIs and delivered targeted Key Messages for both content plans and long-term digital campaigns.
- Developed targeted digital campaigns that increased user engagement and enhanced market responsiveness across diverse client portfolios.
- Analyzed digital campaign performance metrics to adjust content strategies, increasing audience retention and enhancing overall user engagement on targeted platforms by creating effective content pillar.
- Integrating communication strategies within the social media ecosystem to drive seamless brand experiences.
- Swensens, Haagen daz, Tros, Expedia
Account executive
The Platform – Fineline
09.2017 - 09.2017
- Translate complex client requirements into actionable creative briefs while providing strategic consultation on brand positioning and storytelling for partner.
- Manage end-to-end digital communication projects by acting as a strategic liaison between clients and internal creative teams to ensure deliverables align with brand goals and deadlines.
- Establish credit terms and payment conditions while overseeing strategic budget allocation to maximize the efficiency of marketing spend.
- Supervise on-ground operations for exhibitions and events, managing entire workflows and coordinating with KOLs to ensure seamless execution and brand consistenc.
Public relation trainee
Workpoint
02.2016 - 06.2016
- Facilitate real-time studio photography and content production to capture high-quality assets for pre-advertising.
- Craft compelling content by identifying and analyzing the Unique Selling Points (USP) of weekly programs to maximize audience engagement.
- Design and retouch static visuals using Photoshop, integrating strategic typography and promotional text for effective online distribution.
- Thailand got talent, เดอะมาสก์, the mask singer, Thai series
Sponsorship and fund raiser
Thammasat Cheerleader club
06.2015 - 12.2015
- Developed and executed a comprehensive PR & sponsorship package, successfully securing over 1 million THB in funding to support recruitment events and custom costume production.
- Possess a strong sense of punctuality, rooted in a background of strict traditional discipline and group protocols.
- Cannon, Adidas, Biore, Eveandboy, Apex
Education
Bachelor Degree - Business English Communication (Marketing)
Thammasat University
01.2016
Skills
- Market research
- Strategic thinking
- Content strategy
- Campaign management
- Presentation
- Digital marketing
- Consumer insights
- SEO knowledge
- Consumer Journey
- KOLs strategy
Competitive analysis
Data interpretation
SWOT analysis
Social media strategy
Timeline
Associated digital strategic planner
Mutual Marketing
07.2026 - 12.2026
Business development (Family Business)
JT – The station
12.2019 - 12.2024
Junior digital strategist
The Platform
09.2017 - 08.2019
Account executive
The Platform – Fineline
09.2017 - 09.2017
Associated digital strategic planner
Ogilvy (OMA)
06.2017 - 09.2019
Public relation trainee
Workpoint
02.2016 - 06.2016
Sponsorship and fund raiser
Thammasat Cheerleader club
06.2015 - 12.2015
Bachelor Degree - Business English Communication (Marketing)
Thammasat University