Permsak Jabjai
Bang Kruai
Summary
I am a seasoned food industry professional with a robust twenty-year background, offering a comprehensive grasp of the entire food production lifecycle and supply chain management. My expertise encompasses sourcing ingredients to delivering exceptional products to consumers, ensuring adherence to the highest standards for both local and global markets. With twelve years honed in sales and marketing, I excel in navigating domestic markets, adeptly handling both modern trade and traditional channels, with a keen emphasis on fresh agricultural commodities. My skill set extends beyond sales, encompassing business management. I have played a pivotal role in factory management, notably spearheading the launch and growth of a food manufacturing facility. From inception to operational success, I have been instrumental in instituting stringent quality assurance measures, which have been crucial for international distribution and earning global acclaim. My commitment to excellence is unwavering, as I continue to drive innovation and efficiency in the dynamic world of food production and distribution.
Overview
21
21
years of professional experience
1
1
Certification
Work History
General Manager
THAI AGRO FRESH (TALAADTHAI SELECT)
05.2021 - Current
- Spearheaded the successful launch of an innovative fresh produce initiative, surpassing first-year sales goals with 55 million THB and setting an ambitious target of 150 million THB for the following year.
- Crafted and implemented a streamlined farm-to-table business model, significantly enhancing production efficiency and operational flow.
- Led and coached a multidisciplinary team in customer service and transportation coordination, ensuring timely and accurate order processing and delivery, resulting in a 98% on-time delivery rate.
- Directed cross-functional teams to boost productivity and profitability while reducing costs and labor requirements.
- Maintained financial health and maximized stakeholder satisfaction through equitable benefit distribution.
- Proactively addressed operational challenges, driving continuous improvement and strengthening organizational performance.
- Successfully expanded and managed the 'Talaad Thai Selected' platform, achieving over 250,000 downloads and securing a Top 10 ranking on the App Store in 2022.
- Drove significant revenue growth for Thai Agro Fresh, increasing annual sales from 8 million THB in 2021 to over 103 million THB in 2024, demonstrating strong market expansion and business development capabilities.
- Implemented cost management and operational improvements that reduced loss ratio from -26.7% in 2021 to -7.76% in 2022, showcasing effective financial oversight and strategic cost control.
- Navigated complex challenges in a high-growth environment by balancing aggressive expansion with efforts to improve profitability and operational efficiency.
- Leveraged financial data and market insights to identify key cost drivers and recommend actionable improvements, supporting sustainable business growth despite short-term losses.
Sales Department head Manager and Plant Manager
A-BEST FOOD
11.2013 - 04.2020
- Successfully led business growth at A-Best Company Ltd. during 2013-2020, driving revenue growth to 207 million THB in 2020, demonstrating strong market expansion and operational scaling.
- Led the company’s strategic pivot from wholesale to direct-to-consumer sales, leveraging a robust portfolio of high-quality raw materials and advanced retail packaging technology to serve both domestic and international markets.
- Achieved consistent profitability improvements, with profit margins rising from 0.28% in 2020 through effective cost control, process optimization, and operational excellence.
- Navigated complex market challenges while maintaining high revenue levels, showcasing resilience and strategic agility.
- Successfully steered the company through the challenging COVID-19 pandemic period marked by reduced consumer purchasing power and lockdown restrictions, ensuring business continuity and sustained growth.
- Drove robust sales growth by managing product volumes and maintaining a strong sales pipeline, consistently meeting aggressive annual sales targets, including reaching 400 million THB.
- Built and nurtured solid customer relationships, enabling successful product launches and sustained market expansion.
- Enhanced production efficiency and minimized waste through continuous process improvements and strict adherence to production standards focused on quantity, quality, food safety, and cost control.
- Directed operations of a fruit and vegetable precut and packaging plant to support sales enhancement initiatives.
- Ensured full compliance with GMP and HACCP standards to maintain top-tier product quality and safety.
- Established an in-house laboratory certified to ISO 17025, ensuring product integrity and reinforcing quality assurance efforts.
- Oversaw logistics operations including inventory management, transportation coordination, and supply chain optimization to ensure timely delivery and reduce costs.
- Developed and implemented logistics strategies to improve distribution efficiency and customer satisfaction.
- Managed vendor relationships and negotiated contracts to optimize service levels and cost-effectiveness.
- Led forecasting and business planning activities, utilizing market data and financial analysis to drive informed decision-making and support sustainable growth.
- Leveraged financial analysis and market insights to optimize business processes, logistics operations, and support sustainable growth despite challenging market conditions.
Quality Assurance Manager
Southeast Asian Packaging and Canning Industry Co. Ltd(King Fisher Holding)
08.2011 - 11.2013
- Pioneered Quality Assurance initiatives, elevating product quality and streamlining global supply chain management.
- Masterfully harmonized client requirements with Thai regulatory standards, fortifying business alliances.
- Championed the integration of new trade policies, guaranteeing accurate Health Certificate issuance to meet global norms.
- Directed the attainment of prestigious certifications such as BRC, FSCC22000, ISO9001, and ISO14001, setting industry benchmarks.
- Ensured factory operations adhered to dynamic quality protocols and legislative mandates.
- Navigated international trade regulations to bolster the company's competitive edge.
- Executed thorough internal audits, upholding stringent Food Safety standards.
- Formulated and executed targeted corrective action strategies in collaboration with catering management for swift problem-solving.
- Led the GMP Audit Team with a focus on sustaining product safety and quality superiority.
- Conducted in-depth supplier evaluations to address and resolve pivotal concerns.
Factory Manager
SUNDIA FRUIT (THAILAND)
07.2009 - 04.2011
- Ascended to Production Manager in July 2008, spearheading production operations and executing strategic planning, while liaising with the USA Head Office on canning processes.
- Progressed to oversee both Production and Warehouse in September 2008, driving improvements in Key Performance Indicators (KPIs), inventory management, and shipping logistics.
- Transitioned to Engineering Manager in October 2008, effectively implementing Total Productive Maintenance (TPM) systems.
- Elevated to Assistant Factory Manager in January 2009, playing a crucial role in project launches to boost factory throughput.
- Exhibited superior decision-making in the development and approval of design layouts, detailed drawings, test specifications, and project standards.
- Key contributor in supplier selection and qualification, excelling in negotiations and procurement while enhancing supplier and stakeholder relations.
Production superintendent
NESTLE
06.2008 - 07.2009
- Led production operations to surpass cost-saving goals, elevate quality, and optimize efficiency.
- Mastered KPI management and variance analysis via SAP to inform strategic decisions.
- Implemented standardized Work Instructions, promoting uniformity and compliance.
- Advocated for workplace safety, upholding strict safety standards as Safety Supervisor.
- Engaged in Crisis and Disaster Management, guaranteeing readiness and effective action.
- Oversaw high-impact projects to enhance operational effectiveness.
Production Supervisor
MCKEY FOOD SERVICES (Thailand)
06.2007 - 06.2008
- Managed end-to-end production of chicken nuggets, chicken burgers, and pork burgers, ensuring compliance with food safety and quality standards.
- Oversaw meat preparation, seasoning, forming, frying, and rapid freezing (IQF) processes to maintain product quality and consistency.
- Directed operations in forming systems for fresh meat, integrating seasoning blends, and processing into final products.
- Coordinated with engineering and quality assurance teams to improve production efficiency and reduce waste.
- Optimized raw material usage and resource allocation to achieve cost-effectiveness.
- Trained and supervised production staff, fostering skills development and adherence to standard operating procedures (SOPs).
Production and Warehouse supervisor
TIPCO FOOD
04.2004 - 06.2007
- Led UHT Aseptic plant operations, optimizing the production of a variety of products such as Pineapple Juice and Guava Puree.
- Managed the juice pressing process from initial preparation to aseptic packaging, increasing operational efficiency.
- Improved warehouse logistics by developing strategies for goods flow and optimizing cold storage management.
- Advanced inventory management through the implementation of a state-of-the-art Computer Warehouse Online system.
- Prioritized workplace and food safety, serving as the proactive Safety Team Management lead and upholding stringent standards.
Education
MBA -
STAMFORD INTERNATIONAL UNIVERSITY
01.2010
Bachelor of Science -
RAJAMANGALA UNIVERSITY OF TECHNOLOGY
Chon Buri, Thailand01.2004
Skills
- FOOD INDUSTRY MANAGEMENT
- SUPPLY CHAIN MANAGEMENT
- PROJECT MANAGEMENT
- REGULATORY COMPLIANCE
- QUALITY ASSURANCE
- SALES AND MARKETING
Certification
- INTERNAL AUDITOR ISO 14001: 2004 J.B.T. INDUSTRIAL CO.,LTD. PRESENT
- STERILE PROCESSING TECHNICIAN TRAINING COURSE SEAPAC PRESENT
- SAP AWARENESS QSG CORPORATION CO., LTD. PRESENT
- BRC SGS (THAILAND) LIMITED PRESENT
- INTRODUCTION AND INTERNAL AUDITOR TLS 8001:2553 SEAPAC PRESENT
- BASIC OF QUALITY & ALL IS ONE LIMITED PRESENT
- SAFETY OFFICER IN MANAGEMENT LEVEL BUREAU VERITAS (THAILAND) ITD. PRESENT
- FSSC 22000 AUDITOR/LEAD AUDITOR TRAINING SGS (THAILAND) LIMITED PRESENT
- GMP AND HACCP INTERNAL AUDIT SEAPAC PRESENT
PERSONAL DETAILS
- Date of birth 22-04-1980
- DRIVING LICENSE
- Driving license category A lifetime driver's license
Timeline
General Manager
THAI AGRO FRESH (TALAADTHAI SELECT)
05.2021 - Current
Sales Department head Manager and Plant Manager
A-BEST FOOD
11.2013 - 04.2020
Quality Assurance Manager
Southeast Asian Packaging and Canning Industry Co. Ltd(King Fisher Holding)
08.2011 - 11.2013
Factory Manager
SUNDIA FRUIT (THAILAND)
07.2009 - 04.2011
Production superintendent
NESTLE
06.2008 - 07.2009
Production Supervisor
MCKEY FOOD SERVICES (Thailand)
06.2007 - 06.2008
Production and Warehouse supervisor
TIPCO FOOD
04.2004 - 06.2007
MBA -
STAMFORD INTERNATIONAL UNIVERSITY
Bachelor of Science -
RAJAMANGALA UNIVERSITY OF TECHNOLOGY