Pennapa Dechcharoensri
11
Summary
Sales & Channel professional with 15+ years in the IT industry across partners, distributors and vendors. Strong track record in enterprise solutions, delivering multi-million THB revenue and building long-term customer and partner relationships. Adaptable to diverse corporate cultures (Thai, American, Japanese) with a proven ability to consistently achieve business targets.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work History
Product Sales Specialist
Metro Connect Co., Ltd. (Distributor)
10.2022 - Current
- Developed business plans and sales processes aligned with HPE’s strategy, working closely with HPE to drive enterprise solutions growth.
- Collaborate with internal sales teams to create sales plans and marketing strategies.
- Manage reporting and sales administration for management.
Channel Manager
Ingram Micro (Thailand) Ltd. (Distributor)
05.2021 - 09.2022
- Managed 15 key enterprise partner accounts, generating quarterly revenue targets of over 100M THB, consistently exceeding goals by 80–200% and was responsible for product sales and revenue forecasting for the assigned accounts.
- Coordinated with product teams, partners and internal teams to ensure seamless execution of sales activities.
- Drove product sales and revenue forecasting for assigned enterprise partners.
- Engaged key customers to win deals and accelerate revenue growth.
- Partnered with marketing and product teams to execute go-to-market strategies, campaigns and lead-generation activities.
Senior Sales Executive
Fujitsu (Thailand) Co., Ltd.
02.2019 - 04.2021
- Focused on Automotive Business Group, managing 2 strategic accounts.
- Responsible for presenting products and services to meet customer needs, preparing sales proposals, negotiating pricing and managing sales documentation including quotations, sales orders, agreements and sales forecast reports. Also handled closing sales, purchase orders, delivery and payment follow-up.
Base Business Specialist
Hewlett Packard Enterprise Thailand (HPE)
07.2017 - 01.2019
- Focused on SMB (Non-Name) accounts, proactively managing relationships and identifying new opportunities.
- Collaborated closely with distributors, resellers and customers to maintain communication and ensure timely and efficient project completion.
- Provided requirements analysis, product expertise and feedback to support successful deployment of HPE solutions.
Sales Account Manager
Askme Solutions & Consultants Co., Ltd
07.2009 - 06.2017
- Joined initially as Sales Administrator (7 months), handling orders, invoicing and reporting, then promoted to Sales Executive and Sales Account Manager.
- Managed the end-to-end sales cycle, including building customer relationships, gathering requirements, designing effective solutions with team and partners, presenting products, closing deals and following up to drive future opportunities.
Education
Bachelor of Liberal Arts - Chinese Language
05.2005 - 03.2009
CORE SKILLS
- Sales & Business Development: SMB - Enterprise accounts, distributors, partners
- Enterprise IT Solutions: Servers, Storage, Networking, Security, Cloud Services
- Project Management: Pre-sales, proposals, delivery, reporting
- Communication: Account management, cross-functional collaboration, vendor engagement
Skills
- Ability to Work Under Pressure
- Client relationship building
- Communication
- Coordination
- Problem Solving
- Time Management
Accomplishments
- Empty Package System at Nissan Motor (Thailand) Co.,Ltd. (2020)
- Tagetik Project at Nissan Motor (Thailand) Co.,Ltd. (2019 - 2021)
- D365 Project at Shonan Unitec (Thailand) Co.,Ltd. (2019)
- E-Approval (K2) Project at Isuzu Motors Co., (Thailand) Ltd. (2019)
- Backup and DR site project at AGA Services (Thailand) Co., Ltd. (2017)
- Data Loss Prevention (DLP) project at Kasikorn Asset Management (2017)
- DR site project at Department of Internal Trade of Thailand (2015 - 2018)
- IT Service Desk project at Mitsubishi Motors Thailand (2015)
Timeline
Product Sales Specialist - Metro Connect Co., Ltd. (Distributor)
10.2022 - Current
Channel Manager - Ingram Micro (Thailand) Ltd. (Distributor)
05.2021 - 09.2022
Senior Sales Executive - Fujitsu (Thailand) Co., Ltd.
02.2019 - 04.2021
Base Business Specialist - Hewlett Packard Enterprise Thailand (HPE)
07.2017 - 01.2019
Sales Account Manager - Askme Solutions & Consultants Co., Ltd
07.2009 - 06.2017
Huachiew Chalermprakiet University - Bachelor of Liberal Arts, Chinese Language
05.2005 - 03.2009