Timeline
Work History
Overview
Education
Skills
Summary
Hi, I’m

Pawina Charoensa-nga

Nonthaburi

Timeline

Thanachart Insurance Pub Co., LTD.
Marketing Manager
03.2006 - 04.2015
Ramkhamhaeng University

Work History

Marketing Manager
Bangkok, Thailand

Thanachart Insurance Pub Co., LTD.
03.2006 - 04.2015

Job overview


  • Development and execution of the Marketing Strategy for Staff Project within the objectives, budget, and KPI scope.
  • Analyze and monitor competitor and consumer activity to identify opportunities for growth for the responsible business unit.
  • Development of Branding plan which identifies and defines the current and future positioning.
  • Manage the development of all communication for both Business to Business and Business to Consumer activity.
  • Effective use of PR and Event marketing to build brand awareness.
  • Define and Execute Business-to-business Marketing Plan/Strategy, Product portfolio management and local segment campaigns.
  • Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
  • Actively provide input to new product development based on market intelligence especially provision of competitive product/market portfolio and specifications.
  • Support marketing strategy and execution of plans for the existing products about of above the line and below the line.
  • Assisting in launch campaigns for new products.
  • To responsible in branding, develop and execute marketing and promotion campaign.
  • Research and analyze the market trend and maximize the brand image to the market.
  • Plan the marketing budget and cost control of the year.

Overview

9
years of professional experience

Education

Ramkhamhaeng University
Krung Thep Maha Nakhon

University Overview


  • 2016 – 2019  Program English as a Second Language(ESL) by Regional Adult Based Education(VRABE),United States of America
  • 2005 – 2007 Master’s Degree of Business Administration(MBA),Ramkhamhaeng University, Thailand
  • 1994 – 1997 Bachelor’s Degree in Advertising and Marketing, Rangsit University, Pratumthani, Thailand

Skills

  • Communication
  • Teamwork
  • Leadership
  • Analytical Thinking
  • Collaboration
  • Problem Solving
  • Creativity
  • Time Management
  • Drive To Succeed
  • Good command of Written and Spoken English
  • Proficient in Microsoft Word, Photoshop, Internet, Email
  • Typing skills: Thai, 45 words per minute English, 50 words per minute

Summary

  • Objective: 

Seeking a Strategic Marketing Consultant position with leadership responsibilities including problem solving, planning, organizing and managing budgets. To add valuable assets to your esteemed organization as an active member.

  • Summary:

          Highly motivated and resourceful individual with proven years of experience in marketing coordination: Skilled in developing and providing marketing and public relations programs that promote events, membership growth and retention to the industry: Possess a strong interpersonal and communication skills: Has an ability to maintain good relations with clients as well as staff and the team: Has a creative approach to new campaigns and has an excellent commercial awareness.

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Pawina Charoensa-nga