Paweena Thongthipaya
Taling Chan
Summary
Highly-motivated professional with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
25
25
years of professional experience
Work History
Country Manager
PG Mall Co., Ltd.
Bangkok
03.2022 - 11.2023
- Executing and collaborating with cross-functional teams across HQ
- Developing new partners and sellers for Thailand E-Marketplace
- Building up a brand and team from scratch
- Leading overall P&L for Thailand branch office and ensuring alignment with headquarter direction and requirements
- Managing the overall full spectrum of country operations across sales, partnerships, marketing, operations and customer support
- Identifying, prospecting, and closing deals focused primarily on the on-demand industries
- Build short-term and long-term business strategy for Thailand branch
- Establish and review key strategic priorities, strategic projects and translate them into a comprehensive strategic plan that is actionable, measurable, quantitative
- Make strategic recommendations on opportunities to improve profitability, increase margins, and achieve sustainable competitive advantage
- Able to identify needs and access resources available throughout the organization
- Managing strong relationships with key stakeholders, including partners, customers, and service providers
- Oversee key projects, processes and performance reports, data, and analysis
- Ensure that all activities are in compliance with local laws and regulations
- Provide frequent updates to management that encourages visibility and transparency
Senior Operations Manager
Optical 88 (Thailand) Limited.
Nonthaburi
08.2017 - 02.2022
- Handle cross-functional and cross-shop communication with head office
- Formulate overall strategy and establish policies
- Responsible for P&L and budget planning
- Control budgets and optimize expenses
- Oversee the recruitment process and frontline manpower status
- Set monthly target, monitor and motivate team to achieve the target
- Supervise team
- Liaison with the landlord (Department Stores), to do business development and open stores
- Follow up the project status and store maintenance
- Work closely with the retail sales team members and solve the shops issue
- Work closely with regional marketing team on promotional activities and digital marketing (Facebook, IG, Line@)
- Manage and develop online & offline media, event plan, coordinate with PR agency
- Develop new online marketplace channel such as Lazada, Shopee
- Manage staff performance, staff coaching and ensure excellent customer satisfaction
- Staff Appraisal and provide necessary training for staff
- Work closely with merchandising team on reviewing products’ performance and inventory
- Analyze competitors and market trend
- Handle the POS system, manage the marketing promotion rule
- Develop and implement the retail sales and operations strategies to achieve customer satisfaction
- Understand the market and provide qualitative feedback
- Develop and implement business strategies that maximize retail profit
- Handle Customer Enquiries
Sales & Marketing Manager
Regal Jewelry Manufacture Co., Ltd.
Samut Sakhon
01.2015 - 07.2017
- Develop the Yearly Marketing Plan
- Plan both international & domestic marketing strategy
- Responsible for B2B, B2C, E-Commerce and Events
- Oversee our online stores and retail shops
- Manage and meet marketing expense budgets
- Develop promotional and marketing activities for both international and domestic market
- Develop and monitor social network & social media
- Set up a booth at a Trade Fair
- Increase market share by approaching new channels
- Liaise & present new product items to Online Marketplaces, TVC, Friday Catalogue and 7-Catalogue
- Supervise sales & marketing team
- Market Analysis and identify potential customers
- Develop new opportunities across the nation and some other countries
- Take care customers both Domestic & Foreigner to purchase the unmovement goods
- Provide all necessary information to Sales & Marketing VMD to develop appropriate marketing activities
- Attend seminars and present Management
- Monitor Group Marketing Tools
- Assist any project or permitted by the superior
Business Development Manager
Perfect Resources (Thailand) Co., Ltd.
Bangkok
08.2013 - 12.2014
- Responsible for planning, organizing and execution of company’s products thru the following activities, Meeting, Training, Workshops, Preview, Roadshow, Product Launch, Special events when it’s necessary according to the needs of distributor network and company policy
- Manage and meet marketing expense budgets
- Prepare proposals for new projects
- Develop promotional and marketing activities
- Plan and coordinate PR & Advertisement activities according to the company policy, with the objective of increasing brand awareness and brand loyalty
- Develop and monitor Social Network & social media
- Initiate beauty newsletters
- Supervise subordinates
- Work closely with distributor leaders to get feedback & opinion on issues related to products to feedback to management for further actions
- Enhance current customer relationships
- Analyze sales volumes, forecast sales, sales analysis, market share trends and competitive activity
- Develop new opportunities across the nation and some other AEC countries
- Travel to upcountry or overseas as required performing duty and work related
- To be assigned to other tasks as required by the superior
Account Manager
Nu Skin Enterprises (Thailand) Ltd.
Bangkok
11.2007 - 07.2013
- Manage Distributor accounts and provide maximum support to prevent fall-out of qualification status, including setting goals, participating, holding, attending strategy meetings and planning sessions of Distributors
- Monitor goals set and provide necessary support to achieve these goals
- Monitor Distributors’ accounts
- Report status of the account including the interventions made to maximize retention and prevent qualification fall-out
- Generate Sales Monthly Report
- Solve Distributors’ problems and concerns, carefully considering Distributors’ personal circumstances as well as the interests of the company using the policies and procedures as a guide
- Inform Distributors of the Policies and Procedures, Sales Compensation Plan, Automatic Re-Ordering Program and all other programs and regulations which affect Distributors and remain updated on current information
- Conduct, attend and facilitate important Distributor trainings, roadshows and events
- Travel to various meetings and make presentations to large groups of Executives to represent the company and conducted training sessions pertaining to Sales Compensation Plan, Motivation and Policies of the company
- Receive and properly handle incoming phone calls and written correspondence providing the best possible service to Distributors
- Resolve Distributor and Retail customer concerns regarding plausible Sales Order and refund calculation errors by Company with the help of Finance Department
Assistant Marketing Manager
Gems Gallery Group Co., Ltd.
Bangkok
12.1998 - 02.2005
- Report to Director of Marketing
- Deal with travel agents and tour guides to achieve sales target
- Develop new markets and increase sales by 30%
- Represent the company by introducing the retail shops and company’s products to new travel agents
- Develop excellent working relationships with both existing customers and new customers (Travel Agents) to achieve sales target
- Analyze customers’ needs (Shoppers and partnerships) to achieve sales target
- Supervise marketing team
- Implement marketing and sales promotion plans
- Initiate sales forecasts and pricing
- Generate sales and financial weekly and monthly reports to the director of marketing
- Coordinate with every division and three branches
- Handle some customers’ complaints
Education
MBA. - International Business Management
University of Western Sydney
Australia07.2007
Diploma of English for Academic Purposes -
The Australian Centre for Languages
Sydney, Australia01.2006
B.A. - English, Administration
Silpakorn University
Nakhon Pathom, Thailand01-1997
Certificate M.6 - Arts-French
Rajini School
Bangkok, Thailand01-1993
Skills
- P&L management
- Strategic planning
- Business development
- Market analysis
- Sales management
- Customer relationship management
- Cross-functional collaboration
- Budget management
- Operations management
- Team leadership
Extra curricular Activities
Cheerleader, Public Relations of the Student Union, Student representative in Teacher’s Day Ceremony, Play the stage performance, Honor of member in Sport Club in the school
Hobbies And Sports
- Travelling
- Reading magazines and newspapers
- Watching Television and movies
- Jogging
- Doing Yoga
- Swimming
- Playing Badminton
Personal Information
- Height: 165 cms
- Weight: 55 kgs
- Health Status: Excellent
- Date of Birth: 02/10/1975
- Nationality: Thai
- Marital Status: Single
Languages
Thai
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Country Manager
PG Mall Co., Ltd.
03.2022 - 11.2023
Senior Operations Manager
Optical 88 (Thailand) Limited.
08.2017 - 02.2022
Sales & Marketing Manager
Regal Jewelry Manufacture Co., Ltd.
01.2015 - 07.2017
Business Development Manager
Perfect Resources (Thailand) Co., Ltd.
08.2013 - 12.2014
Account Manager
Nu Skin Enterprises (Thailand) Ltd.
11.2007 - 07.2013
Assistant Marketing Manager
Gems Gallery Group Co., Ltd.
12.1998 - 02.2005
MBA. - International Business Management
University of Western Sydney
Diploma of English for Academic Purposes -
The Australian Centre for Languages
B.A. - English, Administration
Silpakorn University
Certificate M.6 - Arts-French
Rajini School
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