Pavalilada Wattanakultaweerat
I Am Expert In Bangkok Property Market ; Real Estate Property Market And Hotel
Bangkok
Summary
Sales leader with proven track record in driving revenue growth and fostering team collaboration. Skilled in strategic planning, client relationship management, and market analysis. Known for flexibility in adapting to changing business needs and consistently delivering results. Strong communicator who inspires team performance and aligns sales strategies with organizational goals.
Overview
21
21
years of professional experience
Work History
Head of Sales
PMT Property Co.,Ltd and The Nest Property
04.2022 - Current
- Determine the sales strategy both local and international roadshow to achieve the goals of the company.
- Build competitiveness for the company initiative new sales strategy to rise up all sales transaction to overall sales both local and international clients.
- Work together with marketing to create idea for Sales and Marketing Campaign to support sale target
- Build competitiveness and develop new benefit for the project.
- Work together with real estate agencies to generate sales both condominium and housing projects.
- Training and Developing sales team as well as engagement with sales and marketing team.
- Try new sales channel to adaptive sales value by Thailand real estate trend.
- Lead sales team and adjust marketing team
- Support Investment Relation team and Japanese Joint Venture Partner
- Prepare monthly or quarterly newsletter for each project.
- Set Sales Process and Manual for a company.
- Develop sales program software; initiative program for satisfy customer.
- Division/Department: Sales
- Report to: Mr. Pattakorn Wongsawan, Mr. Nudththarn Uparipahk and Ms. Ausana Mahagitsiri
- Essential Duties and Responsibilities: Strategic Sales and Support Marketing strategic for PMT Property Co.,Ltd and The Nest Property
Vice President of Strategic Sales
Altitude Development Co.,Ltd.
08.2019 - 03.2022
- Strategic Sales Local and International and Marketing Plan for agency channel both local and International Sales Market
- Plan for marketing international market
- Build competitiveness and develop new business channels for the company.
- Study new business for a company
- Develop and maintain a good relationship of minions in the team and with the company's customers.
- Expand business partnership in Asian countries
- Find investment opportunity for a company
- Summarize/analyze customer data about their purchasing behavior and customer needs and competitors to provide marketing support to marketing.
- Assign Work and client case to team and project team
- Set up sales target and monitoring in order to achieve company goals
- Manage effective team members (meeting sales, view case, port, sales)
- Monitor the Report of all Sales responsibilities both local and international as well as report to joint venture partner
- Monitor marketing budget
- Evaluate all Sales performance and Report directly to MD and CEO
- To supervise the office of sales executive and sales supplies in a neat and fix the problem Decide The problem is analyzed to support sales teams to keep running smoothly.
- Management of Sales teams to issue various events
- Find Investment Fund and Business Development opportunity for a company
- Set up transfer ownership flow with transfer team
- Coordinate both inside and outside the organization to ensure a smooth and successful workflow. The company's policy is well-rounded and can be transferred to the subordinate.
- Division/Department: Strategic Sales & Marketing focus real estate agency, international sales and new channel development.
- Report to: Mr. Chayaphon Hunrungrroj CEO Altitude Development Co.,Ltd.
- Essential Duties and Responsibilities: Strategic Sales and Marketing Plan with new channel for International Market, investor, business partner.
Assistant Director
Ananda Development PCL
07.2015 - 06.2019
- To establish new strategic partnership and maintain long-term relationships and to find new business opportunities in oversea, Bangkok, and upcountry.
- To explore new innovative strategic direction to enrich and promote overall international marketing and sales.
- To create and monitor international marketing communication with business partner and international prospect on content, campaign. etc with maximized indirect impact to international sales value with brand equity and reach efficient awareness in oversea market.
- To improve international sales and marketing material to promote Ananda’s projects
- To assist international business partners in the planning & execution of international marketing events to promote international sales to achieve sales value.
- To arrange presales and ready to move in event showcase oversea
- To arrange seminar both local and oversea
- To arrange international knowledge sharing to management level
- To plan and create property tour for Ananda’s projects
- To plan and develop agency website application for real time platform agency
- To initiative and improve Ananda’s International sales and service
- To interactive with all Ananda international client with all touch point
- Handling all international clients on sales process and aftersales process
- Handle all international complaint case
- To plan for international budget and use with efficiency
- To expand and boost up IAMC members with Loyalty Activities, Loyalty Program, International Campaign.
- Project Management IAMC Presales (overseeing end-to-end execution of each project)
- Manage and Support Ananda Business Unit for arranging IAMC transfer event in oversea.
- Division/Department: Strategic International Partnership Development
- Report to: Khun Sumeth Ratanasrikul ; Managing Direct Condo Elio, Q & Ashton, International Business Partnership Development at Ananda Development PCL.
- Essential Duties and Responsibilities: Strategic expansion International’s Ananda Business to Business Partners both international, local, and upcountry. Moreover strategic expand Ananda international clients with both international market and local expat market both existing with International Ananda Member Club (IAMC ) and new market. Lead Ananda’s International Market to hit the highest record of Ananda’s international value more than 10 Billion Sales in year 2018.
Sales Manager
Bangkok CitiSmart Co.,Ltd
03.2011 - 05.2015
- Set a sales targets for a team
- Training and supervisor team staffs ( 5 persons in my team)
- Achieve sales team targets of property leasing and resale in every month
- Create a marketing campaign for international clients on leasing promotion and service.
- Create Hot deal rental
- Control a property stock of condominium, apartment, service apartment, hotel, compound house, and land
- Manage and co-broker with other agencies
- Provide consultation to customers in property issues
- Handle agreement, documentation, and after-sale service for customers
- Hand Over Unit after rented back to the unit owner
- Decorate and Interior by create property value to the unit owner
- Provide financial home loan information to clients
- Prepare all document at the land department
- Seek property supply and provide property information
- Prepare sales and marketing report as assigned
- Set a marketing campaign to achieve higher sale volume such as friend get friend program, referral program, set a special event.
- Provide organization and coordination support both Bangkok CitiSmart Co,Ltd and the developer companies to help unsold units for both internal and external meetings.
- Advise an investor group to the company
- Create the company more sales channel such as set up booth at Esplanade, Siam Paragon, Central Ladprao, Internationa School, Centara Hotel Bangkok.
- Leader of an international sales team at Bangkok CitiSmart Co.,Ltd where is a full service brokerage including information center for lease, sales, purchase, and advisory service relating to residential in overall real-estate transactions and investment in urban area transactions.
Senior Sales Executive
CB Richard Ellis
03.2008 - 03.2011
- Liaise with sales on day-to-day tasks and follow up client potentials clients from all CB Richard Ellis projects.
- Sell in super luxury showcase exhibition at Paragon and Emporium department store.
- Received Award “The Highest Sales Volume to the company 2011”
- Prepare all residential booking, selling and purchasing agreement, and down payment.
- Coordinate daily work with the developer companies with cross-functional work to deal with executive, marketing, accounting, financing, law, project department.
- Manage all housekeepers to do daily work.
- Coordinate unit layout, floor plan, and construction with project management team.
- Prepare correspondence, memorandum, circular, reports, invitations, forms and letter both for CB Richard Ellis and the developer companies.
- Respond to routine correspondence a company’s email on outlook.
- Report work directly to Managing Director, Director of Sales, and the developer companies in order to report daily, weekly, monthly, and all assignment within sales team.
- Provide organization and coordination support both CB Richard Ellis and the developer companies for both internal and external meetings. And assist in the preparation of minutes of meeting every week.
- Prepare the project comparison by doing properties survey every week to improve a market knowledge as a professional negotiator.
- Properties consultant in the central business property my office was based at the Royce Private Residences Sukhumvit 31, Watermark Charoennakorn, Bright Sukhumvit 24, and Millennium Residence, and the Palm in Pattaya, which are the most luxury residences in Thailand. Moreover, I also support Eight Thonglor, Saladaeng Residence, The Ritz Carlton Residences, Collezio Sathorn, The Breeze, Marakesh Hua Hin, Amari Residences Hua Hin, and Amanta Residence.
Sales Coordinator
Banyan Tree Bangkok Hotel
06.2005 - 09.2006
- Liaise with sales on day-to-day tasks, follow up with regards to prospects and potentials customer in Fidelio system
- Handle incoming telephone calls to provide hotel information and reservation to clients
- Handle customer requests, inquiries, gift away item
- Attend departmental meetings to discuss the process toward achieving business plan goals
- Respond to routine correspondence on both center email Bangkok-sales@ banyantree.com and private email suwimol.so@banyantree.com
- Conduct hotel inspection for walk-in clients, hotel entertainment to clients, and host the Fam Trip
- Prepare hotel’s contract rate both travel trade companies and corporate companies for Banyan Tree Bangkok, Banyan Tree Phuket, Banyan Tree Bintan
- Prepare hotel’s promotion and package and report directly to head office at Singapore
- Prepare hotel’s barter agreement and report directly to head office at Singapore
- Prepare hotel’s Book-A-Prize redemption program to client
- Prepare hotel’s correspondence, memorandum, circular, reports, invitations, forms and letter
- Promote hotel services and activities to prospect customers
- Supervise administration team and maintain an efficient filing system for all hard, electronic files and reference materials
- Report work directly to Director of Sales and Marketing in order to report her duties and all assignment within sales and marketing department
- Provide organisation and coordination support for both internal and external meetings. And assist in the preparation of meeting agenda and minutes
Sales Executive
Phunchai Auto Supply Co., Ltd.
09.2004 - 01.2005
- Checked and Monitor Car Audio stock
- Set a store promotion and booth layout
- Sell Car Audio in house to exporter companies and walk-in customers
- Handled clients in terms of information and enquiries
- Contributed to company contact with the business partners
- Go to dealer meeting both in Thailand and aboard to see car audio brand production lines.
- Distributed Car Audio and Import our own Window Film protection to automobile showroom and partnership with import car to start up import car business
- My family runs car audio business, create our own Window Film protection from USA, Import Car, Car Rent, and business owner of Hotel in Pattaya and Krabi.
Education
Master of Science - International Management in Marketing
University of Exeter
01.2007
Bachelor’s Degree - Business Administration in major Marketing
Assumption University
01.2004
Skills
- 18 years Real Estate experience in Thailand
- 3 year as Head of Sales PMT Property Co,Ltd and the Nest Property Co,Ltd
- 2 years as VP-Sales at Altitude Development Co,Ltd
- 4 years experienced with Assistance Director Strategic Sales at Ananda Development PCL
- Quickly adapts to new systems and procedures including an innovative marketing communication
- Have the ability to lead team
- Have the ability to persuade property sales value & target
- Self-motivated and conscientious
- Can communicate at all levels within an organization who works efficiently with under pressure
- Appreciable to work in a shift and go aboard
- Appreciable to use my own automobile
Awards
February 2011 Received Residential Sales Award 2011 “Top Performer Highest Total Billings to CB Richard Ellis who earn the highest commission to the company on 2011.
Training
Guest Lecturer 2024-2025 : Real Estate Sales for Foreigners: Sale and Purchase Agreements, Legal Transactions for Individual and Corporate Cases, Key Points of Interest for Foreigners, and Foreign Cultural Considerations with the Thai Real Estate Business School to conduct the training course RE131: Real Estate Broker (for broker license examination).
Timeline
Head of Sales
PMT Property Co.,Ltd and The Nest Property
04.2022 - Current
Vice President of Strategic Sales
Altitude Development Co.,Ltd.
08.2019 - 03.2022
Assistant Director
Ananda Development PCL
07.2015 - 06.2019
Sales Manager
Bangkok CitiSmart Co.,Ltd
03.2011 - 05.2015
Senior Sales Executive
CB Richard Ellis
03.2008 - 03.2011
Sales Coordinator
Banyan Tree Bangkok Hotel
06.2005 - 09.2006
Sales Executive
Phunchai Auto Supply Co., Ltd.
09.2004 - 01.2005
Bachelor’s Degree - Business Administration in major Marketing
Assumption University
Master of Science - International Management in Marketing
University of Exeter
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