Pattranooj Saengchantr
Bangkok,10
Summary
Multi-talented and performance-driven executive with customer service, analytics skills, and executive experience ready to drive impactful change. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
26
26
years of professional experience
1
1
Certification
Work History
VP, AI Strategy
DTGO Corporation Limited
04.2024 - Current
- Collaborated with internal and external stakeholders, including AI engineers and data scientists to develop a Large Language Model (LLM).
- Maximized language expertise as a part of LLM training.
- Developed AI strategies to facilitate business expansion.
- Identified opportunities to improve business process flows and productivity.
- Collaborated with senior management to develop strategic initiatives and long term goals.
Vice President
Nikkei Research and Consulting (Thailand) Co., Ltd
09.2019 - 02.2024
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency.
- Managed complex projects from inception to completion, ensuring timely delivery and client satisfaction.
- Identified opportunities to improve business process flows and productivity.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Cultivated strong relationships with customers and vendors to promote collaboration and long-term success.
General Manager
Custom Asia Co., Ltd.
07.2016 - 01.2019
- Drove the successful execution of market research projects while closely managing costs/budgetary constraints associated with research design/management activities.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Maximized operational excellence by coaching and mentoring personnel on industry practices, client management, and company procedures.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
Freelancer
Various Organizations
06.2012 - 07.2016
- Guest Lecturer and Thesis Advisor
- Social Media Content Designer
- Research Assistant (Policy Research / Academic / Innovation)
Associate Partner
ARR Recruitment (Thailand) Co., Ltd.
11.2013 - 05.2016
- Implemented strategic initiatives in order to build both the number of clients and the in-flow of candidates
- Identified and contacted research talent within the region for placement at client companies
- Built and maintained strong client relationships and farmed those relationships for revenue through regular contact and consultation in terms of resourcing needs
- Assessed and screened candidates for suitability in terms of their market research skills, softer personal attributes
- Managed contract negotiation with new clients, and contract renegotiation where required with existing clients
- Performed verbal or written reference checks on candidates where requested by the client
- Acted as a trouble shooter in dealing with issues and problems
General Manager
Custom Asia Co., Ltd.
03.2006 - 05.2012
Senior Marketing Executive
TV Thunder Co., Ltd.
08.2003 - 09.2005
- Analyzed marketing campaigns using key metrics and performance indicators.
- Collaborated with creative teams to develop program contents that resonated with target audiences and drove brand recognition.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Marketing Coordinator
Siamland Flying Co., Ltd.
01.2003 - 08.2003
- Developed and executed marketing plans to increase brand awareness.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Oversaw preparation of marketing copy, images, and other collateral.
Marketing Officer
Tourism Authority of Thailand
03.1999 - 12.2002
Education
MBA - Entrepreneurship & Innovation
College of Management Mahidol University
Bangkok, Thailand08-2012
Master of Arts - Translation Studies
Chulalongkorn University
Bangkok, Thailand05-2006
Master of Arts - Speech Communication
Chulalongkorn University
Bangkok, Thailand05-2000
Bachelor of Arts - English Language
Thammasat University
Bangkok, Thailand02-1998
Skills
- Team leadership
- Relationship building
- Results-driven
- Operations management
- Data analysis
- Market research
- Project management
- Recruiting and interviewing
Certification
- AI for Everyone, DeepLearning, October 2024
- Principles of Marketing Research, The University of Georgia Center for Continuing Education, June 2011
Senior Yoga Teacher
With over a decade of experience teaching yoga to elderly adults, I have been passionate about promoting a healthy living of senior citizens through preventive measure for illness.
Languages
Thai
Native language
English
Proficient
C2
Chinese (Mandarin)
Elementary
A2
Timeline
VP, AI Strategy
DTGO Corporation Limited
04.2024 - Current
Vice President
Nikkei Research and Consulting (Thailand) Co., Ltd
09.2019 - 02.2024
General Manager
Custom Asia Co., Ltd.
07.2016 - 01.2019
Associate Partner
ARR Recruitment (Thailand) Co., Ltd.
11.2013 - 05.2016
Freelancer
Various Organizations
06.2012 - 07.2016
General Manager
Custom Asia Co., Ltd.
03.2006 - 05.2012
Senior Marketing Executive
TV Thunder Co., Ltd.
08.2003 - 09.2005
Marketing Coordinator
Siamland Flying Co., Ltd.
01.2003 - 08.2003
Marketing Officer
Tourism Authority of Thailand
03.1999 - 12.2002
MBA - Entrepreneurship & Innovation
College of Management Mahidol University
Master of Arts - Translation Studies
Chulalongkorn University
Master of Arts - Speech Communication
Chulalongkorn University
Bachelor of Arts - English Language
Thammasat University
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