Patra Sangpoompong

Marketing Strategy and Planning

• Collaborated with product owners and developers to identify and implement app features that enhance customer acquisition, activation, retention, partnership and upselling.
• Developed and implemented comprehensive partnership marketing strategies.
• Developed and implemented short-term and long-term marketing communication strategies that aligned with company goals, resulting in a 30% increase in brand awareness and engagement for True iService and Dtac App.

Collaborative Marketing Campaign & Branding

• Improved conversion rates by refining the sales funnel process and leveraging user analytics.
• Developed and executed marketing programs for both apps resulting in increased app exposure, traffic, elevated sales numbers and uplifted in number of app downloads.
• Design and oversee bespoke marketing campaign solutions in partnership with cross-functional teams (Sales, Product, Corporate brand) to drive demand.

Team Leadership and Reporting

• Led a team of 4 marketing professionals for successful True iService and Dtac app campaign launches and promotions.
• Tracking, analyzing, and reporting campaign and channel performance

Marketing & Commercial Lead

• Managed P& L across all channels ( Brand.com. Marketplace (Shopee & Lazada), Social Commerce) and coordinate both the management team and direct reports, ensuring efficient execution of objectives.
• Analyzed market trends, consumer behavior, and target audience segments to craft tailored communication plans, leading to improved audience targeting and higher campaign ROI.
• Oversaw all digital media channels including SEO, social media, Google ads, EDM, CRM.
• Developed and manage strategic and mutually beneficial relationships with external agencies and manage key advertising programs with media partners at strategic level.

• Collaborate and manage relationships with both internal and external partners to implement continuous improvements and exceed GMV and P&L targets.
• Increaser GMV YoY 2021 with over 92% growth.

• Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
• Analyzed customer behavior to derive product performance insights and utilized market trends and audience statistics to effectively market products.
• Managed P&L for all Jo Malone London and M·A·C Cosmetics online channels (Brand.com, Lazada, Central , Robinson, Sephora ).

• Acted as project manager on SMB accounts focusing on strategies and solutions to grow their businesses through online channels using digital media.