PATHITTA KONGTHITAYAKUL
Head Of Business Development
Bangkok
Summary
Accomplished business leader with over a decade of experience driving growth across martech, fintech, and IT solution industries in Southeast Asia. Proven success in leading country operations, establishing new markets, and building high-performing teams that deliver measurable business impact. Recognized for expertise in client acquisition, partnership development, and digital transformation solutions. Adept at aligning global strategies with local execution to accelerate growth and profitability.
Overview
14
14
years of professional experience
Work History
Head of Business Development (Thailand)
On-us Company Limited
07.2023 - Current
- Designed and executed go-to-market strategy, strengthening brand presence in Thailand.
- Introduced martech-driven campaign management and voucher distribution, enhancing customer engagement.
- Established On-us as a trusted provider of loyalty and rewards solutions across BFSI sector.
- Mentored and developed local teams, ensuring consistent delivery of growth objectives.
- HQ: Hong Kong SAR
Regional Vice President (Thailand)
Entomo (Performance Management Solutions)
01.2022 - 07.2022
- Directed all Thailand operations including sales, partnerships, and project delivery.
- Expanded enterprise adoption by building senior-level relationships with clients.
- Collaborated with global leadership to align business growth with regional strategy.
- HQ: Singapore
Business Development Manager (Thailand)
Comarch Thailand Co., Ltd
09.2019 - 01.2022
- Engaged C-level executives to secure business deals and generate leads.
- Managed project workflows, from client analysis to implementation and training.
- Delivered a government licensing project, securing critical approvals.
- Collaborated with multi-cultural teams to deliver successful projects.
- HQ : Poland
Business Development Manager (Thailand)
Oriental City Group (Thailand) Co., Ltd
01.2016 - 01.2019
- Revitalized underperforming business lines, transforming them into profitable units.
- Partnered with banks and financial institutions to unlock new revenue streams.
- Recruited, coached, and managed sales/operations teams, doubling sales volume.
- HQ: Hong Kong SAR
Marketing Specialist
Clean Energy Enterprise Pty., Ltd
04.2015 - 08.2015
- Developed marketing and sales materials for Asian market expansion.
- Supported the Managing Director on strategic business development projects.
Account Executive
Athena Media Co., Ltd (OHO Channel)
01.2012 - 01.2014
- Generated new leads, delivered client presentations, and consistently exceeded sales targets.
- Managed project production quality in collaboration with marketing and production teams.
Education
Bachelor of Business Administration - International Business Management, Japanese Language
Assumption University
01.2011
High School - English-Japanese Program
Woranarichaloem Songkhla School
01.2008
Skills
Country & Regional Leadership
KEY LEADERSHIP ACHIEVEMENTS
- Introduced and presented global technology solutions to leading enterprises in Thailand, successfully obtaining regulatory approvals and closing deals with major organizations that adopted the solutions at scale.
- Expanded merchant ecosystem by 2,000+ within three months, generating multi-billion THB e-wallet transaction volumes and achieving 100M+ transactions in a single month.
- Built and led high-performing sales teams that delivered 500M THB in revenue within two months through client reactivation and new market penetration.
- Directed cross-border projects across Hong Kong, Singapore, Poland, and Australia, aligning global business strategies with local market execution.
- Negotiated and secured enterprise-level partnerships with leading banks, financial institutions, and government entities, strengthening long-term market positioning.
Timeline
Head of Business Development (Thailand)
On-us Company Limited
07.2023 - Current
Regional Vice President (Thailand)
Entomo (Performance Management Solutions)
01.2022 - 07.2022
Business Development Manager (Thailand)
Comarch Thailand Co., Ltd
09.2019 - 01.2022
Business Development Manager (Thailand)
Oriental City Group (Thailand) Co., Ltd
01.2016 - 01.2019
Marketing Specialist
Clean Energy Enterprise Pty., Ltd
04.2015 - 08.2015
Account Executive
Athena Media Co., Ltd (OHO Channel)
01.2012 - 01.2014
High School - English-Japanese Program
Woranarichaloem Songkhla School
Bachelor of Business Administration - International Business Management, Japanese Language
Assumption University
Similar Profiles
Yvonne BaahYvonne Baah
NA at Dameba Company Limited, Display and Bargain Company Limited Quizno’s Restaurant Company Limited Soft Company Limited, Courtesy International HotelNA at Dameba Company Limited, Display and Bargain Company Limited Quizno’s Restaurant Company Limited Soft Company Limited, Courtesy International Hotel
SITTHAWAT THUNWANONTSITTHAWAT THUNWANONT
Maintenance Supervisor at Sura Bangyikhan Company Limited (Thai Beverage Public Company Limited)Maintenance Supervisor at Sura Bangyikhan Company Limited (Thai Beverage Public Company Limited)
ANNA-ALISA GOINDOOANNA-ALISA GOINDOO
Sales & Marketing Manager at NGC GREEN COMPANY LIMITED (formerly NGC CNG Company Limited)Sales & Marketing Manager at NGC GREEN COMPANY LIMITED (formerly NGC CNG Company Limited)
PASSANANTA SANTISOPASRIPASSANANTA SANTISOPASRI
Product Specialist – Psychiatric Team at Thai-Otsuka Pharmaceutical Co., Ltd.Product Specialist – Psychiatric Team at Thai-Otsuka Pharmaceutical Co., Ltd.
Niwat PatpaiNiwat Patpai
Workplace Supervisor at Unilever ThailandWorkplace Supervisor at Unilever Thailand