Patcharee Pattamanivat
Lead Key Account Management
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
9
9
years of professional experience
Work History
Lead Key Account Manager (EL Category)
Shopee
06.2023 - Current
- Responsible for supervising and leading a team of Key Account Managements on Mobile and Gadgets, Electronic and Accessories.
- Drive KPI performance of all Key Account Managements within responsibility on dimensions including: commercial performance, seller investment, seller relationship, social media engagement, internal tools and systems and more initiative etc.
- Develop industry leading relationships with external key account contacts in order to ensure that the business receives constant leads on potential key sellers
- Work to create cross-functional engagements and understandings with necessary departments
- Negotiating deals with key sellers and work with marketing to develop matching initiatives to boost revenues
- Ensure correct and timely completion of team member’s performance report
Lead Brand Key Account Manager (Fashion Category)
Shopee
01.2021 - 06.2023
- Responsible for supervising and leading a team of Brand Key Account Managements (Women Clothes, Men Clothes, Fashion Accessories, Watches and Glasses)
- Drive performance of all Brand Key Account Managements within responsibility on dimensions including: commercial performance, seller investment, seller relationship, social media engagement, internal tools and systems and special projects etc.
- Develop industry leading relationships with external key account contacts in order to ensure that the business receives constant leads on potential key sellers
- Work to create cross-functional engagements and understandings with necessary departments
- Negotiating deals with key sellers and work with marketing to develop matching initiatives to boost revenues
- Ensure correct and timely completion of team member’s performance report
Brand Key Account Management
Shopee
01.2017 - 09.2021
- Drive Shopee B2C business (Shopee Mall)
- Drive Shopee C2C business (Social Sellers : Top IG Brand)
- Onboarding brands and transferring platform/category knowledge both commercial and operation
- Set up JBP with key partners to align target and commercial activities.
- Set up category’s commercial process i.e. Promotion calendar, barter applications for brands.
- Campaign execution – Negotiation and manage sellers to be participating in the campaigns. End to end campaign execution i.e. sale forecast, stock forecast, campaign content and page design.
Business Development Executive
Zalora
01.2016 - 12.2016
- Acquisition for potential fashion brands (Woman Fashion) all wholesalers, manufacturers and commercial brands.
- Onboard sellers throughout the set-up phase.
- Incubating and monitoring sellers performances and commercial development activity on Zalora platform.
Education
BBA - Finance
Kasetsart University
Bangkok,Thailand 04.2001 -
Skills
Key Account Management
Client Relationship Building
Account Management
Business Development
Timeline
Lead Key Account Manager (EL Category)
Shopee
06.2023 - Current
Lead Brand Key Account Manager (Fashion Category)
Shopee
01.2021 - 06.2023
Brand Key Account Management
Shopee
01.2017 - 09.2021
Business Development Executive
Zalora
01.2016 - 12.2016
BBA - Finance
Kasetsart University
04.2001 -
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