Patarasorn Ponpichai

Projects: BigC Call Chat Shop, Book & Pay, Parcel Delivery, Scan & Pay powered by Kbank, WU International Money Transfer, BigC Digital cash (pending due to BOT Regulation), Big Wallet.

Responsibilities to design solution & strategy, feasibility, road map and be project management included to review plans, schedule tasks and monitor and control projects to ensure that they’re delivered on time and within budget.

• Project Planning and Execution: Led the planning and execution of many projects, ensuring alignment with business goals and timelines.
  Utilized project management methodologies to establish clear project scopes, objectives, and deliverables.
  
• Team Leadership and Collaboration: Managed cross-functional teams, fostering collaboration and ensuring each team member's contribution aligned with project objectives.
  Conducted regular team meetings and provided guidance to ensure project milestones were achieved.
  
• Stakeholder Management: Established and maintained strong relationships with key stakeholders, ensuring clear communication and alignment on project priorities.
  Effectively communicated project progress, risks, and issues to stakeholders at all levels.
  
• Risk Management: Identified potential risks and developed proactive risk mitigation strategies to minimize project disruptions.
  Successfully navigated unforeseen challenges, ensuring minimal impact on project timelines and outcomes.
  
• Resource Allocation and Budgeting: Managed project budgets, allocating resources efficiently to optimize project delivery.
  Achieved cost savings of [X]% through strategic resource management and vendor negotiations.
  
• Continuous Improvement: Implemented process improvements that enhanced project efficiency and effectiveness.
  Conducted post-project reviews to identify lessons learned and areas for improvement in future projects.
  
• Results and Impact: Improvement in project delivery times.
  Successfully delivered project, resulting in decrease manual working and increase in revenue.
  

Credit card: CIMB VISA Platinum and CIMB THAI Preferred VISA Platinum

• Product Development: Led the development of new credit card products from ideation to launch, ensuring alignment with market demands and company goals.
  Collaborated with cross-functional teams, including marketing, sales, and finance, to bring innovative credit card solutions to market.
  
• Market Research and Analysis: Conducted market research to identify trends, customer needs, and competitive landscape in the credit card industry.
  Utilized data-driven insights to make informed decisions on product features, pricing, and positioning.
  
• Project Management: Managed the entire product lifecycle, from concept to end-of-life, meeting project milestones and deadlines.
  Coordinated with internal teams to ensure seamless integration of new credit card products into existing systems and processes.
  
• Risk Management: Developed and implemented risk mitigation strategies for credit card products, ensuring compliance with regulatory requirements.
  Monitored and addressed potential risks associated with credit card portfolio performance.
  
• Collaboration with Stakeholders: Worked closely with key stakeholders, including banks, payment processors, and regulatory bodies, to ensure compliance and successful product launches.
  Facilitated communication between different departments to align strategies and achieve common objectives.
  
• Performance Metrics: Established key performance indicators (KPIs) to measure the success of credit card products.
  Analyzed performance data regularly to identify areas for improvement and optimization.
  

Product Manager:

- TMB Credit card - So Smart, So Fast, So Chill, Royal Top Brass

- TMB EDC and Payment Gateway

• Product Development: Led the development of new credit card products from ideation to launch, ensuring alignment with market demands and company goals.
  Collaborated with cross-functional teams, including marketing, sales, and finance, to bring innovative credit card solutions to market.
  
• Market Research and Analysis: Conducted market research to identify trends, customer needs, and competitive landscape in the credit card industry.
  Utilized data-driven insights to make informed decisions on product features, pricing, and positioning.
  
• Project Management: Managed the entire product lifecycle, from concept to end-of-life, meeting project milestones and deadlines.
  Coordinated with internal teams to ensure seamless integration of new credit card products into existing systems and processes.
  
• Risk Management: Developed and implemented risk mitigation strategies for credit card products, ensuring compliance with regulatory requirements.
  Monitored and addressed potential risks associated with credit card portfolio performance.
  
• Collaboration with Stakeholders: Worked closely with key stakeholders, including banks, payment processors, and regulatory bodies, to ensure compliance and successful product launches.
  Facilitated communication between different departments to align strategies and achieve common objectives.
  
• Performance Metrics: Established key performance indicators (KPIs) to measure the success of credit card products.
  Analyzed performance data regularly to identify areas for improvement and optimization.
  

Provide Financial services for BigC customer e.g. Installment Payment Plan with Bank and Non Bank (Citibank, AEON, First Choice, Easy Buy, KTC, KBANK, KCC)

• Research and study the new business opportunity
  Initiate, develop, and launch new marketing programs/campaigns
  Plan and execute all marketing promotion campaigns and activities through completion
• Design all marketing material for the new campaign
• Monitor and measure performance of each program launched.
  Co-ordinate with related department to solve problems together and contact with financial institute (Citibank, AEON, First Choice, Easy Buy, KTC, KBANK, KCC) for marketing campaign.
• Work closely with Citibank to ensure that marketing program/campaign can launch on time
• To minimize budget planning, resources planning, time line with in maximum product efficiency.

Products: SCIB VISA Platinum, SCIB T-Loan, Flash card

• Leveraged deep knowledge and understanding of banking industry to handle customer inquiries with increasing complexity.
• Implemented strategies to reduce risk of credit card fraud and identity theft.
• Reviewed and verified vendor completeness and compliance to rectify billing disputes and fraud cases.
• Researched and resolved customer complaints and disputes related to credit card accounts.
• Development of new financial services products, ensuring alignment with market demands and organizational goals.
• Collaborated with cross-functional teams, including technology, compliance, and marketing, to bring innovative financial solutions to market.
• Developed and implemented risk mitigation strategies for financial products, ensuring compliance with regulatory requirements.
  Monitored and addressed potential risks associated with financial product portfolio performance.