Pat Alo

Co-Ceo and expanded global prestige cosmetics brand across 12 international markets, including Asia , GCC and Europe. Directed all business functions, encompassing sales, marketing, finance, HR, logistics, IT, R&D, and partnerships. Oversaw operational strategy to enhance market presence in GCC and CIS regions. Implemented effective growth strategies to drive brand recognition and revenue generation.

Key Responsibilities & Achievements:

• Executed multi-year business strategy, achieving global distribution in 12 countries and launching over 60 SKUs across various retail channels. Spearheaded market entry into GCC, CIS, and Southeast Asia, securing partnerships with prominent retailers like King Power and Gold Apple.
• Sales & Business Development
  Negotiated multimillion-dollar distribution and licensing agreements, balancing exclusivity, royalty structures, and marketing investments.
  Drove annual sales growth through pricing strategies, wholesale agreements, and market positioning.
• Marketing & Brand Positioning
  Built brand visibility through backstage collaborations, influencer campaigns, PR activations, and Vogue-style brand storytelling.
  Directed social media and SEO campaigns, growing online brand presence and community engagement.
• Finance & Operations
  Managed P&L, cashflow, and multi-jurisdiction tax compliance (Singapore HQ, Thailand, GCC distributors).
  Optimized cost structure by negotiating manufacturing, packaging, and logistics contracts, reducing production costs while maintaining premium quality.
• HR & Talent Development
  Led cross-cultural teams across Asia, Europe, and Middle East.
  Established ICA Makeup Academy in Bangkok as a training and talent pipeline initiative, developing education programs and brand-aligned talent.
• Innovation & R&D
  Oversaw global product development with Italian and US R&D labs.
  Launched world’s first SPF-50 lipstick after years of research, positioning the brand as a pioneer in cosmetic innovation.
• Logistics & Supply Chain
  Managed Singapore global warehouse and international supply chain across 20+ destinations.
  Implemented efficient export/import processes, regulatory compliance, and cost-effective shipping strategies.

Selected Highlights:

• Grew company valuation to multi-million USD levels, attracting investor interest.
• Established LIMBOSS as a prestige global cosmetics brand with strong presence in Asia, GCC, and CIS regions.
• Pioneered AI-driven beauty marketing campaigns and integrated sustainability practices into packaging and supply chain.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Drove profitability with thorough financial analysis and strategic decision making.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.

• Number of shops world wide: 590
• Markets Asia 40%, America 10%, Europa 25% Australia, USA & Canada 25%
• Over 600 Distributors
• Total of 3500 employees world wide
• 2 Factories
• Asia most fastest GROWING COSMETICS COMPANY FOR 2018/19
• Worked well independently and on a team to solve problems.
• Served as a friendly, hardworking, and punctual employee.
• Organized and prioritized work to complete assignments in a timely, efficient manner.
• Continually excelled both individually, and also as a team player.
• Brought forth excellent negotiation skills and a business savvy attitude.
• Worked to build long-term relationships with company stakeholders.
• Performed employee and team evaluations to identify opportunities for growth.
• Utilized superior data visualization and data management skills.
• Utilized strong decision-making and problem-solving skills.
• Functioned collaboratively with various partners.
• Worked with a true sense of fairness.
• Communicated effectively using a variety of communication platforms.
• Brought forth passion and enthusiasm, resulting in favorable outcomes.

• Company Overview: world Provider of HLS
• Worked well independently and on a team to solve problems.
• Served as a friendly, hardworking, and punctual employee.
• Organized and prioritized work to complete assignments in a timely, efficient manner.
• Continually excelled both individually, and also as a team player.
• Brought forth excellent negotiation skills and a business savvy attitude.
• Worked to build long-term relationships with company stakeholders.
• Performed employee and team evaluations to identify opportunities for growth.
• Utilized superior data visualization and data management skills.
• Utilized strong decision-making and problem-solving skills.
• Functioned collaboratively with various partners.
• Worked with a true sense of fairness.
• Communicated effectively using a variety of communication platforms.
• Brought forth passion and enthusiasm, resulting in favorable outcomes.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
• Established a successful business by identifying market needs and developing innovative solutions.