Strategic, data-driven Head of Content with 7+ years of experience leading AI-powered content strategy, SEO growth, and high-volume editorial operations across India and Thailand. Proven ability to scale organic traffic by 110% in 7 months, rank brands #1 on Google, improve conversion rates to 80%, and build performance-led content systems. Experienced in leading 10+ cross-functional team members, managing content & SEO budgets, and implementing AI workflows to improve quality, speed, and consistency. Skilled at blending brand storytelling with analytics, user-intent research, and full-funnel content strategy.
Hi, I’m
PARUL MATHUR
Senior Content Strategist
Bangkok
Summary
Overview
16
years of professional experience
3
Awards
2
Languages
Work History
Kotak Life Insurance
Senior Digital Marketing Specialist
08.2022 - Current
Job overview
- Led content and SEO strategy for one of India’s largest insurance companies, managing full editorial workflows, cross-functional teams, and AI-driven optimization systems.
- Key Highlights
- Drove 110% organic traffic growth within 7 months through SEO + topic clustering + AI-assisted optimization.
- Managed and mentored 10+ team members (writers, editors, SEO analysts, designers, website managers).
- Scaled content operations to 80+ articles/month, maintaining quality through guidelines and AI QA checks.
- Improved visibility and engagement by 85% using GA4 & Search Console insights.
- Co-managed content & SEO budgets, freelance writers, and vendor partnerships.
- Built editorial guidelines, workflow systems, and quality control frameworks.
Little Treehouse Nursery
Marketing Strategist
03.2024 - 09.2024
Job overview
- Ranked school #1 on Google using targeted local SEO and AI-backed keyword research.
- Increased Meta Ads conversion rate to 80% through content-led ad optimization.
- Boosted inquiries by 200% via funnel improvements and landing page rewrites.
- Led social media content strategy and high-engagement campaigns.
EQforKIDZ
Marketing Strategist
12.2021 - 07.2022
Job overview
- Built the brand’s content strategy and monthly editorial calendar.
- Increased newsletter subscribers by 85%.
- Improved social media engagement by 65% with research-led content themes.
Genes2Teens
Content Planner & Creator
06.2020 - 12.2021
Job overview
- Wrote 40+ SEO-focused articles, doubling organic traffic.
- Conducted keyword research and built content structures.
Freelance & Guest Contributions
01.2016 - 01.2020
Job overview
- Articles for Look East Magazine, Zayka Ka Tadka, Momspresso (articles with 1M+ views).
Mazagon Dock Shipbuilders Ltd
Assistant Manager (Project Management)
08.2010 - 12.2015
Job overview
- Major contributor to Project P-75, a ~$3 billion submarine construction program for the Indian Navy.
- Coordinated complex engineering schedules, cross-departmental teams, and technical documentation.
- Gained expertise in high-stakes planning, process discipline, precision in documentation, and large-scale system execution.
Education
Purdue University
PG from Digital Marketing
University Overview
Rajasthan University
B.E. from Electrical Engineering
University Overview
ISB Hyderabad
IT Project Management
University Overview
British Council
British Council Business English from Business English
University Overview
GPA: B2 Distinction
Skills
AI Tools: AI-assisted content automation, prompt engineering, ChatGPT, Gemini, Claude, etc
Content strategy development
Editing and Content Humanizer
SEO/Analytics: GA4, Google Search Console, Ahrefs, SEMrush, Moz
Project Tools: Notion, Jira, Trello, Asana
CMS: WordPress
Ads: Meta Ads Manager
Additional: Keyword Clustering, Competitor Benchmarking
Certification
SEO, PPC, Web Analytics, Brand Management, Digital Marketing (Simplilearn)
CORE COMPETENCIES
CORE COMPETENCIES
AI-Driven Content Strategy | Editorial Leadership | SEO & Organic Growth | Keyword Strategy | Content Operations | Team Management | Growth Marketing | Content QA & Governance | User Intent Mapping | Local SEO | Conversion Copywriting | Newsletter Strategy | Social Content Strategy | Analytics (GA4, GSC)Accomplishments
Accomplishments
Two times Award-winner for Content Marketing in 2024 and 2025
Speaker & professional trainer for SEO, content strategy, and AI in marketing.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Marketing Strategist
Little Treehouse Nursery
03.2024 - 09.2024
Senior Digital Marketing Specialist
Kotak Life Insurance
08.2022 - Current
Marketing Strategist
EQforKIDZ
12.2021 - 07.2022
Content Planner & Creator
Genes2Teens
06.2020 - 12.2021
Freelance & Guest Contributions
01.2016 - 01.2020
Assistant Manager (Project Management)
Mazagon Dock Shipbuilders Ltd
08.2010 - 12.2015
Rajasthan University
B.E. from Electrical Engineering
ISB Hyderabad
IT Project Management
Purdue University
PG from Digital Marketing
British Council
British Council Business English from Business English