Parita Pattamarungson
Asistance O2O Director Commercial Food & Nonfood
Bangkok
Summary
Results-driven commercial professional with strong expertise in online sales across both owned platforms and major marketplaces, consistently delivering revenue growth and profitable outcomes. Highly adaptable with a positive attitude toward change and new challenges. Skilled in setting clear business directions and developing high-performing teams with a focus on continuous improvement and cultivating a positive mindset.
Overview
17
17
years of professional experience
4011
4011
years of post-secondary education
2
2
Languages
Work History
Assistant Director – O2O Commercial (Food & Non-Food)
Lotus's
09.2022 - Current
- Lead O2O commercial strategy for food and non-food categories to drive sales, profitability, and customer experience
- Strengthen integration between online platforms and physical stores, ensuring seamless shopper journeys
- Guide cross-functional teams to execute campaigns and assortment plans aligned with business goals
Assistant Director – O2O Commercial
Lotus's
06.2021 - 09.2022
- Oversaw commercial development of online categories through both owned and third-party platforms
- Implemented pricing and promotional strategies to optimize online performance
- Supported digital transformation initiatives in collaboration with internal stakeholders
Senior Online Manager – Marketplace & Partnerships
Lotus's
07.2020 - 06.2021
- Managed end-to-end strategy for eCommerce marketplaces (e.g., Lazada, Shopee) and external partnerships
- Improved promotional mechanics and seller collaboration to drive GMV and category growth
Senior Online Manager – Asia Business Development
Lotus's
04.2020 - 06.2020
- Focused on eCommerce expansion and partnership development in the online market
- Initiated the first omnichannel project during COVID as "Chat and Shop" to serve customers remotely and drive incremental sales to physical stores
Online Marketplace Business Lead – Lazada Platform
Lotus's
03.2019 - 03.2020
- Led business operations on the Lazada platform for Lotus’s, managing assortment, campaigns, and merchandising
- Drove revenue growth and improved operational KPIs through data-driven decisions
Category Manager
Lotus's
07.2017 - 03.2019
- Managed category development for key consumer segments, including pricing, sourcing, and supplier negotiations
- Aligned online and offline strategies to deliver consistent brand experience
E-commerce Buyer Manager
Home Product Center Public Company Limited
02.2011 - 06.2016
- Handled product sourcing, vendor relations, and online merchandising for home-related categories
- Launched digital campaigns and increased product visibility on the company’s eCommerce platform
Buying Assistant
Central Department Store
10.2008 - 04.2011
- Supported the buying team with vendor coordination, product selection, and promotion setup
- Contributed to product assortment and merchandising planning for seasonal campaigns
Education
Master’s Degree - Food Science
Chulalongkorn University
Bachelor’s Degree - Biotechnology
King Mongkut's Institute of Technology Ladkrabang
Skills
- Strategic planning
- Data analysis
- Task delegation
- Sales and Online Strategy
- Profitability Optimization
- Negotiation and commercial skills
- Team leadership and Staff development
Timeline
Assistant Director – O2O Commercial (Food & Non-Food)
Lotus's
09.2022 - Current
Assistant Director – O2O Commercial
Lotus's
06.2021 - 09.2022
Senior Online Manager – Marketplace & Partnerships
Lotus's
07.2020 - 06.2021
Senior Online Manager – Asia Business Development
Lotus's
04.2020 - 06.2020
Online Marketplace Business Lead – Lazada Platform
Lotus's
03.2019 - 03.2020
Category Manager
Lotus's
07.2017 - 03.2019
E-commerce Buyer Manager
Home Product Center Public Company Limited
02.2011 - 06.2016
Buying Assistant
Central Department Store
10.2008 - 04.2011
Master’s Degree - Food Science
Chulalongkorn University
Bachelor’s Degree - Biotechnology
King Mongkut's Institute of Technology Ladkrabang
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