PARICHAT THIRAPORN
Bangkok
Summary
Dedicated to leveraging strategic analysis and business development skills to drive organizational growth while continuously learning and enhancing new capabilities to ensure long-term sustainability and value creation.
Overview
16
16
years of professional experience
Work History
Product Development Assistant Manager
Toyota Motor Thailand Company
01.2021 - Current
- Define and set clear annual targets for Toyota Accessories business and nationwide dealer performance, aligning with corporate goals and market dynamics. Analyze performance metrics and implement data-driven strategies to enhance sales and optimize value chain efficiency.
- Initiate and lead the identification of new market opportunities for automotive accessories, including product innovation and refreshing existing products to meet customer demands. Conduct feasibility studies, collaborate with cross-functional teams, manage pricing and volume forecasts, and develop strategic marketing and promotional plans to drive revenue growth and improve dealer and customer engagement.
- Spearhead the development and execution of tailored Accessories sales strategies for dealers, overseeing integrated online and offline marketing initiatives to drive product awareness, customer engagement, and business performance. Collaborate with agencies and leverage customer insights to optimize KPIs and align with organizational objectives.
- Expand sales channels by transitioning from offline to online platforms. Strategically oversee product selection, develop innovative sales strategies, execute impactful promotional campaigns, and craft dynamic marketing communication plans, resulting in substantial sales growth and profitability enhancements.
- Recruit and train team members, fostering skill development and ensuring sustained business success.
Product Development Senior Supervisor
Toyota Motor Thailand Company
09.2015 - 12.2020
- Conducted in-depth market analysis, competitive benchmarking, and customer demand research to identify and capitalize on market opportunities. Evaluated new accessories' feasibility by assessing market size and revenue potential, delivering actionable recommendations for successful product implementation.
- Led successful product development through cross-functional collaboration with design teams, engineers, and suppliers. Managed the full product lifecycle, from concept and production to pricing and launch, delivering timely, market-ready solutions.
- Planned annual Toyota Accessories targets and dealership incentive programs, tailoring campaigns to dealer needs.
- Delivered monthly reports with daily KPI follow-ups, supporting and motivating dealers to achieve business goals.
- Analyzed regional performance and provided data-driven strategies to optimize dealer operations and increase sales.
Customer Service Marketing Officer / Senior Supervisor
Toyota Motor Thailand Company
07.2011 - 08.2015
- Collaborated with teams in Thailand and Singapore to align measurable after-sales goals, driving unified growth.
- Delivered monthly reports tracking KPIs, CSI, and profitability, ensuring continuous improvement.
- Implemented corrective actions in underperforming areas, enhancing efficiency and achieving key targets.
Project Management Associate
Research Dynamic Company
05.2009 - 09.2010
- Designed and conducted research questionnaires to meet client objectives.
- Coordinated with fieldwork, quality control, editing, and programming teams to track progress and evaluate performance.
Education
Bachelor of Economics -
Thammasat University
Bangkok, Thailand01-2008
High School Diploma -
Assumption Convent School
Bangkok Thailand2002
Accomplishments
- Identified opportunities for new automotive accessories and businesses in Thailand, aligning with company direction and meeting customer needs through comprehensive market analysis and integrated business planning, resulting in 25% revenue increase.
- Expanded the business from offline to online during COVID-19 by launching stores on Shopee and Lazada, showcasing adaptability to shifting consumer behavior and driving continuous annual revenue growth of 5%.
- Conducted surveys and analyses utilizing research expertise to support strategic business planning and execution.
- Spearheaded national sales strategies and marketing initiatives for Digital Video Recorders (DVRs), effectively communicating product benefits to distributors and customers, increasing installation rates from 5% to 30%, and achieving a significant 20% revenue growth by aligning strategic plans with organizational objectives.
Additional Information
- Result-driven, with expertise in achieving KPIs and optimizing performance metrics.
- Skilled in team leadership, mentoring, conflict resolution, and effective delegation.
- Proficient in strategic thinking, vision planning, problem-solving, in-depth analysis, and risk management.
- Experienced in project management, cross-functional coordination, resource allocation, and driving continuous improvement.
- Expertise in budget control and maximizing operational profitability.
- Competent in market research, trend analysis, digital marketing, and sales strategy.
- Adept at data analysis and management
Timeline
Product Development Assistant Manager
Toyota Motor Thailand Company
01.2021 - Current
Product Development Senior Supervisor
Toyota Motor Thailand Company
09.2015 - 12.2020
Customer Service Marketing Officer / Senior Supervisor
Toyota Motor Thailand Company
07.2011 - 08.2015
Project Management Associate
Research Dynamic Company
05.2009 - 09.2010
Bachelor of Economics -
Thammasat University
High School Diploma -
Assumption Convent School
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