Pareena Idthanuwakin

• Created engaging content showcasing the school environment, English learning experiences, and student life through vlog-style videos.
• Produced and published promotional content on primary social media channels, including YouTube and TikTok, targeting students and young professionals interested in studying English abroad.

Graphic Designer

• Designed and produced all graphic materials, including banners, product photography, retouching, video shooting and editing, and product packaging design.
• Created content and visuals for products promotions, campaigns, and seasonal sales.
• UI design website for selling products.
• Developed artwork for product screen printing with Flex by CAMEO software.
• Mentored junior designers to enhance team productivity.

E-commerce Marketing

• Manage 3 brands and all of social media platforms, Including Lazada, Shopee and Line OA.
• Manage product listings, promotions, and pricing strategies.
• Analyzed product performance, sales trends, and market demand to plan and execute seasonal campaign strategies.
• Planned and managed digital ads (e.g. Facebook Ads) to maximize ROI and reach target audiences.
• Controlled inventory on Lazada and Shopee to maintain appropriate stock levels for sales, based on product movement and sales performance
• Tracked and reported key metrics such as conversion rate, and campaign performance.
• Market research and competitor analysis.

Marketing Executive

• Brand development : developed concepts by conducting market research and trend analysis.
• Research brand identity and content guidelines to align with target audience preferences and market demands.
• KOLs management : Identified and managed relationships with Key Opinion Leaders (KOLs) and influencers to enhance brand awareness and credibility.

Customer Support

• Assisted customers with product and usage issues, and collaborated with the team to improve service quality based on customer feedback.
• Provided responsive chat-based sales and customer support aimed at sales conversions and customer satisfaction.

• Created and managed beauty content across multiple social media platforms, reaching over 53K followers on X (Twitter), 26K+ on Facebook, and others on YouTube, TikTok and Instagram.
• Expertise in photography, video editing, and content creation for product campaigns and affiliate marketing.
• Collaborated with well-known brands such as Bobbi Brown, Estée Lauder, L'Oréal, 4U2 and etc.