Hi, I’m
Panyarat Lutchanont
Bangkok
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
2
years of professional experience
Work History
BIGO TECHNOLOGY PTE LTD.
Content Operation Specialist
01.2024 - 08.2024
Job overview
- Implemented activities strategy aimed to increase revenue and ensure the activity launched in a timely manner.
- Work cross-functionally to ensure content details alignment and published as planned.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Completed and submitted weekly and monthly reports to support executive decision making.
- Managed budget allocation and resource utilization to maximize activity's ROI.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Evaluated customer needs and feedback to drive product and service improvements.
- Coordinated schedules and timelines for events.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Developed detailed event reports, documenting all aspects of each event.
- Monitored and controlled event expenditures to meet budgets.
- Oversaw event registration process by collecting and tracking attendee information.
- Coordinated travel and accommodations for event attendees.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Utilized social media to promote events and increase attendance.
Teleinfo Media Public Company Limited
Marketing Officer
10.2022 - 12.2023
Job overview
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Planned and implemented traffic growth strategies, SEO, content distribution and email marketing.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Launched marketing activities for new product lines and market penetration.
- Identified value propositions and key messages for company marketing campaigns.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
- Prepared meeting agendas and minutes for distribution and record keeping.
- Reported regularly to managers on project progress and technical problems.
Markethod Co., Ltd
Digital Marketing Officer
02.2022 - 10.2022
Job overview
- Created traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 20%.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Managed search engine marketing budgets and tracked campaign performance.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Created content strategies for digital media.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Optimized website content and images to improve search engine rankings.
Education
Thai-Nichi Institute of TechnologyBangkok, Thailand
BBA from Marketing
06-2021
University Overview
- 3.20 GPA
- Cultural Fair, 2018
- Fashion Week, 2019
- Internship: Sales and Marketing Support Officer Technology Promotion Association (Thailand-Japan) , Completed 2021
Skills
- Pay-per-click advertising
- Search engine optimization
- Google analytics
- Keyword research
- User experience optimization
- Email marketing campaigns
- Advertising and marketing
- Marketing strategies
- Marketing analysis
- Social media marketing
- Content marketing
- Marketing communications
Languages
Thai
Native language
English
Upper intermediate
B2
Chinese (Mandarin)
Elementary
A2
Japanese
Elementary
A2
Software
Adobe Illustrator
Adobe Creative Cloud
Adobe Express
Microsoft Excel
Microsoft Power Point
Microsoft Word
Google Sheet
Canva
Adobe Premier Pro
Adobe Photoshop
Adobe Lightroom
Timeline
Content Operation Specialist
BIGO TECHNOLOGY PTE LTD.
01.2024 - 08.2024
Marketing Officer
Teleinfo Media Public Company Limited
10.2022 - 12.2023
Digital Marketing Officer
Markethod Co., Ltd
02.2022 - 10.2022
Thai-Nichi Institute of Technology
BBA from Marketing
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