Panuwat Lueangrachannee
Country Manager / Managing Director
Bangkok
Summary
Experienced in driving startup, global companies, and international business expansion. Brings a wealth of knowledge in commercial growth. Background in start-ups and growth companies across various countries, honed expertise in sales, business development, and Omni-Channel Marketing. Strength lies in developing effective go-to-market strategies and effectively managing teams.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Country Manager
Crimson Education
12.2022 - Current
- Managing all operations within a country. This involves taking responsibility for profit, revenue, cash and quality targets.
- Network effectively with local clients and develop strong professional relationships
- Manage and drive local operation, finance, sales and marketing teams ensuring team performance and engagement
- Drive highly profitable operations through close management of the P&L
- Built a high-performing sales team through targeted recruitment, training, and performance management initiatives.
- Developed and executed strategic plans for market expansion, resulting in increased market share and brand visibility.
Head of Corporate Sales
Foodpanda
01.2021 - 07.2022
- Define, implement and execute sales plan & growth strategies for Corporate sales activities
- Responsible for obtaining profitable results through the sales team by developing the team through motivation, coaching, sales skills development and sales operations management
- Managing strong relationships and engagement plans with vendors, partners and clients in different industry including Healthcare, Insurance FMCG and well known cooperates
- Establish the development of the annual sales plan and achievement of KPIs to constantly improve the sales & account management funnel
Thailand Country Manager
P.T. Softex Indonesia ( Kimberly Clark)
08.2019 - 10.2020
- Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
- Established strong relationships with key industry players for business growth and expansion.
- Managed cross-functional teams to ensure seamless operations and drive business objectives.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Managed and drove corporate e-commerce, customer relationship management and social media platforms.
- Monitored and managed KPI reports for digital marketing and overall marketplace performance.
Head of Business Development
HappyFresh
01.2017 - 05.2019
- Develop sales leads through prospecting and lead generation activities/campaigns, and networking with partners
- Acquiring all major Modern Retailers to the platform & develop partnership with Banks, Media, Fitness and FMCG Brands.
- Strengthened client relationships through consistent communication and timely resolution of issues.
- Expanded company presence in new markets by identifying opportunities and establishing partnerships.
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
- Implemented sales strategies, leading to increased market share and overall growth.
BD & Online Marketing Manager
MedicalDepartures
05.2015 - 12.2016
- Developing and implementing online marketing campaigns.
- Managed affiliate marketing programs, increasing partner engagement and driving incremental sales growth.
- Managed all elements of all product launch process, including development and execution of go to market plan
- Managed pay-per-click advertising budgets to maximize return on investment and drive revenue growth.
- Generated new business with marketing initiatives and strategic plans.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
Co-founder & Chief Marketing Officer
Tongsuen Technology
03.2012 - 01.2014
- Developed and implement strategic sales and marketing plan.
- Accountable for setting up the corporation from scratch
- Grew the customer base through targeted outreach and networking events.
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
Education
Bachelor of Computer Science -
King Mongkut's Institute of Technology Ladkrabang
01.2009 - 01.2012
Master of International Business -
Henley Business School, University of Reading
01.2014 - 01.2015
Skills
Sales management
Strategic planning
P&L management
E-commerce strategy
Marketing
Team leadership
Data analysis
Accomplishments
- 2023-2024, Building the new commercial team which resulted in 150% revenue growth from previous year and turning company cashflow to positive within 1 year.
- 2022, Growing total GMV year on year by 400% and becoming the best performing market among APAC levels.
- 2021, Restructuring the B2B sales team and over achieved yearly sales target by 300%.
- 2020, Started a business in Thailand from scratch with sales target achieved within 3 months.
- 2019, Increased total GMV to owned accounts by 60% plus implemented new strategic services to the company.
- 2018, Launched 2 new business units for the company with sales contributing 50% of total GMV.
- 2017, Partnered with key strategic partners in Thailand.
- 2016, Managed global e-commerce projects with 50% uplift in CR%.
Personal Information
Date of Birth: 08/05/91
Timeline
Country Manager
Crimson Education
12.2022 - Current
Head of Corporate Sales
Foodpanda
01.2021 - 07.2022
Thailand Country Manager
P.T. Softex Indonesia ( Kimberly Clark)
08.2019 - 10.2020
Head of Business Development
HappyFresh
01.2017 - 05.2019
BD & Online Marketing Manager
MedicalDepartures
05.2015 - 12.2016
Master of International Business -
Henley Business School, University of Reading
01.2014 - 01.2015
Co-founder & Chief Marketing Officer
Tongsuen Technology
03.2012 - 01.2014
Bachelor of Computer Science -
King Mongkut's Institute of Technology Ladkrabang
01.2009 - 01.2012
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