Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Personal Information
Hobbies and Interests
Own Car
Motto
Affiliations
Timeline
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Pannaree Saensee
Open To Work

Pannaree Saensee

Bangkok

Work Preference

Job Search Status

Open to work

Work Type

Full Time

Location Preference

HybridOn-SiteRemote

Summary

Results-driven International Trade Leader with a track record of delivering 10%+ YoY growth across core CP brand categories while expanding brands in global markets. Achieved nationwide listing in Woolworths Group within 5 months and successfully launched 4 SKUs in Costco Australia. Co-founded Kitchen Joy in the UK, generating over THB 60MTHB of 'Kitchen Joy' Brand in first-year sales and ranking as the top new product launch in Tesco.

Overview

13
13
years of professional experience

Work History

International Trade Manager

CPF Food Network Co.Ltd
Bangkok
09.2024 - Current
  • Successfully launched Kitchen Joy, a frozen ready meal brand in the UK market (2025), achieving nationwide distribution in Tesco (600 stores) and Morrisons.
  • Delivered THB 60M+ in sales of 'Kitchen Joy' Brand within the first year, ranking #1 new product launch in Tesco UK, and establishing a best-in-class success model replicated across international markets.
  • Drove +10% YoY growth (2025) of CP brand portfolio in the UK across key categories including Chicken, Duck, Wonton, Ready Meals, and Plant-Based products.

International Business Manager (Europe)

SAPPE Public Company Ltd
Bangkok
07.2023 - 08.2024
  • Developed international sales strategies, increasing penetration in diverse markets and customer segments.
  • Managed key client relationships, strengthening partnerships and enhancing trust.
  • Collaborated with cross-functional teams to align sales efforts with product development, ensuring cohesive approach.
  • Analyzed sales data to refine strategies and improve overall performance.

Sales Representative

Nestle' (Thailand), Nestle Health Science
Bangkok
08.2021 - 07.2023

Key Account Leader & Medical Representative

Novartis (Thailand), Sandoz division
Bangkok
02.2019 - 07.2021

Medical Delegate

Nestle' (Thailand), Wyeth Nutrition
Bangkok
02.2016 - 01.2019

Technical Sales Representative(Domestic)

Betagro Group
Bangkok
01.2013 - 01.2016

Education

Bachelor's degree - Food Science and Technology

KASETSART UNIVERSITY
Bangkok
05-2012

MBA - MINI MBA

NIDA
Bangkok

Skills

  • Trade compliance
  • Market analysis
  • Sales strategy
  • Effective communication
  • Cross-functional collaboration

Accomplishments

  • Selected as a High-Potential Talent to lead CP brand expansion in the Australia market in 2026.
    - Secured nationwide listing in Woolworths Group (Australia’s #1 retailer) within 5 months, accelerating market penetration, 2026
    - Successfully launched 4 SKUs in Costco Australia, strengthening brand presence in modern trade channels, 2026
  • Successfully launched 'Kitchen Joy' Brand (CP Brand), a frozen ready meal in the UK market in 2025
    - Achieving 60% distribution HP/SP in Tesco (600 stores) and Morrisons.
    - Delivered THB 60MTHB + in sales of within the first year, ranking #1 new product launch in Tesco UK, and establishing a best-in-class success model replicated across international markets.
  • Recognized as Top Employee for driving CP brand growth in Retail channel across global markets in 2025.
  • Served as Key Account Manager with a focus on France, overseeing operations in 17 European countries at SAPPE Public Company Ltd., 2024.
  • Achieved the prestigious Top Sales Performance award at Nestlé Health Science, 2022.
  • Selected as a Nestlé Ambassador for exemplary performance and representation, 2022.
  • Handpicked by a team of 10 employees out of over 100 for a stretch role assignment as Key Account Leader at Novartis Sandoz, 2021.
  • Honored with the highest accolade for sharing best practices, among the top 7 individuals recognized for outstanding achievements of the year, 2019.

Languages

  • English
  • Thai

Personal Information

  • Date of Birth: 04/23/90
  • Driving License: 1

Hobbies and Interests

  • Dancing
  • Football Match (Premier league)
  • Café Hopping
  • Cats Lover
  • Soft Skills Podcasts & Reading

Own Car

True

Motto

Be Kind and Stay Humble

Affiliations

  • Awarded the Honor Award by the CEO for the project “Kitchen Joy Sparks the Joy!”, submitted to the company’s Hack the Future with AI Project 2025, recognizing outstanding innovation in AI-driven commercial growth with ranked Top 10 out of 635 teams, earning Tier 2 award with 81% score, showcasing ability to leverage AI for enhanced commercial performance.

Timeline

International Trade Manager

CPF Food Network Co.Ltd
09.2024 - Current

International Business Manager (Europe)

SAPPE Public Company Ltd
07.2023 - 08.2024

Sales Representative

Nestle' (Thailand), Nestle Health Science
08.2021 - 07.2023

Key Account Leader & Medical Representative

Novartis (Thailand), Sandoz division
02.2019 - 07.2021

Medical Delegate

Nestle' (Thailand), Wyeth Nutrition
02.2016 - 01.2019

Technical Sales Representative(Domestic)

Betagro Group
01.2013 - 01.2016

Bachelor's degree - Food Science and Technology

KASETSART UNIVERSITY

MBA - MINI MBA

NIDA
Pannaree Saensee