Panitpattama Jintanasathit
Bangkok,Bangkok
Summary
Creative Graphic & Branding Designer with 20 years of experience crafting impactful visual identities for local and international brands. A proven leader in Creative Direction, with a track record of driving a 20% increase in sales for major clients through strategic design. Expert in leading multidisciplinary teams and collaborating with global agencies across industries including FMCG, Hospitality, Fashion, and Tech. Proficient in integrating Generative AI into creative workflows to enhance innovation and efficiency. Passionate about translating complex ideas into memorable brand experiences through Design Thinking and a forward-thinking approach.
Overview
20
20
years of professional experience
Work History
Branding Designer
Yate & Partners
Bangkok, Bangkok
04.2022 - 09.2024
- Spearheaded the design team, providing expert art direction and overseeing the execution of high-quality layouts and illustrations to meet client standards.
- Conceptualized and produced technical design assets, including intricate sketches, detailed blueprints, and high-fidelity renders for complex projects.
- Standardized internal corporate collateral, directing the creation of professional business proposals, executive presentations, and comprehensive brand manuals.
- Demonstrated technical mastery and versatility in design and illustration, serving as a lead creative consultant to ensure visual excellence across all deliverables.
Branding Designer
Brand Family / Singha's Boon Rawd, Bangkok
Bangkok, Bangkok
05.2016 - 10.2021
- Partnered with international creative teams and global artists to drive product development for the Boon Rawd (Singha) division and its strategic business partners.
- Strategically aligned creative designs with corporate objectives, ensuring that every visual identity supported long-term business growth and market positioning.
- Masterminded brand themes and bespoke graphic elements, elevating the visual identity and brand prestige across diverse product portfolios.
- Conceptualized and executed premium packaging, labels, and POSM (Point-of-Sale Materials), effectively translating marketing goals into compelling visual assets that enhanced consumer engagement.
Social Media Specialist
Trend Digital Agency
Bangkok, Bangkok
11.2011 - 02.2016
- Collaborated on the development and execution of social media marketing strategies, overseeing content calendars and implementing performance measurement techniques to ensure campaign success.
- Conceptualized and designed high-engagement visual content and digital artwork, working closely with the marketing team to align with brand objectives.
- Optimized creative assets for various social media platforms, ensuring maximum visual impact and brand consistency across all digital channels.
- Spearheaded social media campaigns for The Pizza Company, achieving a remarkable 20% increase in annual sales through targeted digital strategies and high-impact visual content.
- Strategized the nationwide launch of "Glico Ice" in Thailand, pioneering the shift from traditional celebrity endorsements to Influencer-led marketing.
Graphic Designer (Marketing & Communications)
VIE Hotel Bangkok
Bangkok, Bangkok
01.2008 - 08.2010
- Produced high-end graphic assets to support integrated marketing initiatives and hotel promotions, ensuring strict adherence to brand standards.
- Captured professional photography for promotional posters and event collateral, focusing on visual storytelling to enhance brand prestige.
- Collaborated with the Marketing team to translate hotel concepts into compelling visual materials for both domestic and international guests.
Fashion & Display Designer
X-ACT
Bangkok, Bangkok
09.2007 - 04.2009
- Orchestrated the end-to-end garment design process, from initial conceptualization and fashion sketching to textile selection and final production oversight.
- Strategized and executed high-impact window displays, effectively showcasing key collections to increase store foot traffic and drive sales.
- Defined the visual narrative (Mood & Tone) for seasonal collections and marketing campaigns, ensuring brand consistency across physical and digital touchpoints.
UI designer
We Create Game
Bangkok, Bangkok
01.2005 - 05.2007
- Achieved service time and quality targets.
- Assisted in defining creative direction for UI projects to ensure alignment with client objectives and brand identity.
- Collaborated with design and development teams to support the creation of user-centric, visually compelling interfaces.
- Contributed to the conceptualisation and design of character assets and environmental scenes for gaming projects that combine storytelling with visual appeal.
Education
Bachelor of Arts - Industrial design art
Silpakorn University
Bangkok01-1998
A-Levels - Match-Science
Samsen Wittayalai School
Bangkok01-1992
Skills
- Team collaboration
- Visual storytelling
- Graphic arts design
- Digital illustration
- Video Editing
Tool
Adobe Photoshop , Adobe Illustrator, Adobe InDesign , CapCut Video Edited, Generative AI Design
Languages
English
Upper Intermediate
B2
Interests
Swimming & Running
ACCOLADES & AWARDS
- Grand Prize Winner | 85th Anniversary Singha Logo Design Competition (2019)
Awarded the top prize for the commemorative logo design celebrating Singha’s 85-year legacy. - Grand Prize: Wacom Digital Artist | Wacom Award Asia (2007)
Recognized as a leading digital artist in Asia; featured in an exclusive interview published in CG Plus Magazine. - 2nd Runner-up: Best Short Comics | TAM Award, Thailand (2006)
Honored for creative storytelling and digital illustration excellence. - Selected Designer | Freewave Collectable Design Group, UK
Work selected for publication and distribution by a renowned UK-based design collective. - Finalist/Participant | Diesel Young Designer Award, USA (2005)
Represented Thai creative talent in a prestigious global fashion and design competition. - Exhibition: Young Thai Artist (Digital Art) | H1 Gallery, Bangkok (2004)
Showcased early digital art pieces in a curated exhibition for rising Thai artists. - Group Exhibition: Digital Art | 1300 Gallery, Cleveland, Ohio, USA (2007–2009)
International showcase of digital artworks across multiple years in the United States.
Timeline
Branding Designer
Yate & Partners
04.2022 - 09.2024
Branding Designer
Brand Family / Singha's Boon Rawd, Bangkok
05.2016 - 10.2021
Social Media Specialist
Trend Digital Agency
11.2011 - 02.2016
Graphic Designer (Marketing & Communications)
VIE Hotel Bangkok
01.2008 - 08.2010
Fashion & Display Designer
X-ACT
09.2007 - 04.2009
UI designer
We Create Game
01.2005 - 05.2007
Bachelor of Arts - Industrial design art
Silpakorn University
A-Levels - Match-Science
Samsen Wittayalai School