Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Palucth Chanyarkeeratiyutch

Palucth Chanyarkeeratiyutch

Bangkok,10

Summary

Dynamic Regional Sales Manager with a proven track record at Unilever Thai Trading Limited, excelling in strategic planning and territory expansion. Recognized for leading high-performing teams and achieving top sales awards. Skilled in analytical thinking and training, driving significant market growth and enhancing customer relationships across diverse channels.

Overview

18
18
years of professional experience

Work History

Regional Sales Manager-GT HPC

Unilever Thai Trading Limited
06.2023 - Current
  • Assisted in developing regional sales strategies to enhance market presence.
  • Supported sales team by managing customer inquiries and providing product information.
  • Collaborated with marketing to create promotional materials aligned with regional goals.
  • Conducted market research to identify potential growth opportunities within assigned territory.


Have Performance ‘2023: VG (No.1 Team of the Year) Area: R1 (Bangkok & Central East)

Regional Sales Manager-GT HPC+IC

Unilever Thai Trading Limited
01.2021 - 06.2023
  • Lead Team 13 Persons with Take care 23 Distributor of all UTT Business (HPC & IC) in General Open trade.
  • Plan Strategy for driven growth, coverage, market share and operation to achieve all Company KPIs.
  • Manage relationship with Distributor Review and monitor the financial status of the distributor to help the Finance Team control the credit limit.
  • Developed and executed sales strategies to expand market presence across multiple regions.
  • Trained and mentored junior sales representatives, enhancing team performance and cohesion.
  • Conducted market analysis to identify new opportunities and customer needs for targeted outreach.
  • Collaborated with cross-functional teams to align product offerings with regional market demands.


Have Performance ‘2021: G (No.1 Trophy of the Year) Area: South

Have Performance ‘2022: G (No.1 Trophy of the Year) Area: South

Regional Sales Manager BSD&HORECA Channel

Unilever Thai Trading Limited
05.2019 - 12.2020
  • Develop tools and system to improvement sales operation Execution Dashboard, Dynamic delivery optimization system.
  • Data analysis monitor and develop our distributor 6 angle(Sales Performance, Expansion, Operation, Financial, Asset Utilization, Man Power)
  • Leading strategy in HORECA Channel with special team call Wonder Women and Sales Team
  • Data support Director GT IC
  • Trainer capability to ASM and ASE ; Principle of selling and Mastery of selling
  • Pilot test and roll out global project; Dynamic Delivery Optimization and B2B E-RTM
  • 4 Peoples under direct and 25 Wonder women on hand


Have Performance ‘2019: G ‘2020: G Area: Over Country

Deputy Regional Sales Manager

Unilever Thai Trading Limited
01.2018 - 04.2019
  • Drive special team to penetrate market channel School, Mobile cabinet and Rann tid dao
  • Leading strategy and data analysis on channel Rann tid dao(General trade store)
  • Coordinate and leading sales team ASM and ASE


Have Performance ‘2018: VG Area: Over Country

Area Sales Manager- IC

Unilever Thai Trading Limited
04.2013 - 12.2018
  • Distribute growth of sales and market share on area.
  • Manage, Operate and Coordinate Distributor (Most at 9DTs).
  • Coordinate with other department at Unilever.
  • Manage & Reader Team for 8-9 Persons.
  • Special Role Rann Tid Dao Deliver and Develop strategy total Thailand.


Have Performance ‘2013: G ‘2014,’2017: VG ‘2015: VG and Achieve 3rd Best Sales of the year Award.


Area Experience : Northeast , North , South & Bangkok

Distributor Executive- IC

Unilever Thai Trading Limited
09.2007 - 03.2013
  • Managed distribution logistics to ensure timely delivery of products across regional markets.
  • Streamlined inventory management processes, reducing stock discrepancies and improving accuracy.
  • Oversaw compliance with safety regulations, enhancing workplace safety protocols for warehouse operations.
  • Developed training programs for new staff, fostering a culture of continuous improvement and operational efficiency.


Have Performance ‘2009: G, ‘2010: VG, ‘2011: Outstanding, ‘2012: Outstanding


Area Experience: Khonkaen ,Phuket

Education

Bachelor of Science - Biotechnology

King Mongkut's University of Technology North Bangkok
Bangkok, Thailand
03-2005

High School Diploma -

Suankularb Wittayalai School
Bangkok, Thailand
03-2001

Skills

  • Sales leadership
  • Strategic planning
  • Business development and planning
  • Training and mentoring
  • Territory expansion
  • Account management
  • Analytical thinking
  • Sales initiatives and techniques
  • Sales presentations
  • Goal setting
  • Motivational and inspirational
  • Decision-making

Languages

English
Professional Working

Timeline

Regional Sales Manager-GT HPC

Unilever Thai Trading Limited
06.2023 - Current

Regional Sales Manager-GT HPC+IC

Unilever Thai Trading Limited
01.2021 - 06.2023

Regional Sales Manager BSD&HORECA Channel

Unilever Thai Trading Limited
05.2019 - 12.2020

Deputy Regional Sales Manager

Unilever Thai Trading Limited
01.2018 - 04.2019

Area Sales Manager- IC

Unilever Thai Trading Limited
04.2013 - 12.2018

Distributor Executive- IC

Unilever Thai Trading Limited
09.2007 - 03.2013

Bachelor of Science - Biotechnology

King Mongkut's University of Technology North Bangkok

High School Diploma -

Suankularb Wittayalai School
Palucth Chanyarkeeratiyutch