Sport
Pakapol Sungkaew
Trade Plan & Senior Buyer Manager
Bangkae
Summary
Highly accomplished and results-driven Senior Buying Manager with 12+ years of experience in the fashion and apparel industry. Proven expertise in brand management, merchandising, strategic sourcing, and driving sales growth. Adept at collaborating with cross-functional teams to develop and execute successful product strategies. Seeking a challenging and rewarding opportunity to leverage skills and contribute to the growth of a dynamic organization.
Overview
17
17
years of professional experience
9
9
years of post-secondary education
1
1
Language
Work History
Senior Buyer Manager
Big C Supercenter Co., Ltd.
05.2019 - Current
- Managed the end-to-end procurement process for BigC's house brand men's clothing, including bottom wear and activewear, ensuring timely delivery and cost-effectiveness.
- Collaborated with in-house designers and garment suppliers to source, produce, and develop seasonal clothing collections, ensuring quality and alignment with market trends.
- Sourced and introduced new brand products into the sales area within the department and plaza zones, expanding product offerings and attracting new customers.
- Monitored brand performance, sales, and gross profit (GP) on a daily basis, conducted in-depth sales analysis, and implemented strategies to maximize profitability. (Quantify with an achievement if possible, e.g., "Increased GP by 8% within 2 years")
- Strategically partnered with the operations team to develop and execute creative initiatives that drove sales growth and exceeded targets. (Quantify with an achievement if possible, e.g., "Contributed to a 12% increase in sales through joint promotions")
- "Responsible for managing promotions across all soft line departments, and handling media materials such as brochures and catalogs."
Buyer, Fashion Brand
LME.Co.,Ltd
10.2015 - 05.2019
- Managed Open-to-Buy budgets and effectively controlled product margins to achieve financial targets.
- Collaborated with designers and merchandisers to efficiently manage seasonal collections from concept to launch, ensuring alignment with brand direction and customer demand.
- Developed and implemented merchandising strategies, utilizing analytical tools to achieve sales targets and optimize inventory.
- Conducted product training sessions for merchandisers and sales teams, enhancing product knowledge and sales performance.
Brand Manager, Guy Guy Laroche
I.C.C. International.Co.,Ltd
02.2010 - 09.2015
- Created and planned product ranges, coordinating with buyers, suppliers, and distributors to manage product costs and optimize stock levels.
- Analyzed sales and trends of all product lines, identifying opportunities to launch new products, offers, and promotions.
- Developed and produced layout plans for Guy Guy Laroche stores, ensuring effective visual merchandising and brand presentation.
- Represented the brand at the I.C.C. fair, promoting products and engaging with customers.
- Prepared strategic business plans and marketing communications for the Guy Guy Laroche brand.
- Analyzed industry trends and competitive landscape in the fashion market, identifying and capitalizing on domestic opportunities.
- Organized and managed brand fashion shows and exhibitions, overseeing the selection and management of photos for magazine publications.
- Managed the "Searching Brand Presenter Contest" for two consecutive years, developing and executing activities to enhance brand perception.
Sales Executive / Sales Coordinator
Montien Hotel, Bangkok, Thailand
10.2009 - 01.2010
- Sold guest rooms and banquet halls to corporate clients, building strong relationships and exceeding sales targets.
Marketing Coordinator, Domestic Trade
Public Warehouse Organization, MOC
09.2008 - 09.2009
- [Describe responsibilities concisely, focusing on transferable skills if possible]
Education
Master of Business Administration - Marketing
Siam University
06.2005 - 04.2008
Bachelor of Business Administration - Finance & Banking
Suan Sunandha Rajabhat University
06.1998 - 07.2002
Certificate - English Course
Cambridge College International
01.2008 - 07.2008
Diploma - Japanese Course
Topa 21st Century Language School
04.2003 - 03.2005
Skills
Vendor Negotiation
Assortment Planning
Inventory Management
Open-to-Buy Management
Product Development
Trend Analysis
Range Planning
Seasonal Planning
Visual Merchandising
Product Training
Brand Strategy
Marketing Communications
Event Management
Promotional Campaigns
Brand Development
Budgeting
Sales Forecasting
Profit Margin Analysis
Data Analysis
Performance Reporting
Microsoft Office Suite
Excel
Word
PowerPoint
Interests
Timeline
Senior Buyer Manager
Big C Supercenter Co., Ltd.
05.2019 - Current
Buyer, Fashion Brand
LME.Co.,Ltd
10.2015 - 05.2019
Brand Manager, Guy Guy Laroche
I.C.C. International.Co.,Ltd
02.2010 - 09.2015
Sales Executive / Sales Coordinator
Montien Hotel, Bangkok, Thailand
10.2009 - 01.2010
Marketing Coordinator, Domestic Trade
Public Warehouse Organization, MOC
09.2008 - 09.2009
Certificate - English Course
Cambridge College International
01.2008 - 07.2008
Master of Business Administration - Marketing
Siam University
06.2005 - 04.2008
Diploma - Japanese Course
Topa 21st Century Language School
04.2003 - 03.2005
Bachelor of Business Administration - Finance & Banking
Suan Sunandha Rajabhat University
06.1998 - 07.2002