Sport
Pakapol Sungkaew
Trade Plan & Senior Buyer Manager
Bangkae
Summary
Highly accomplished and results-driven Senior Buying Manager with 12+ years of experience in the fashion and apparel industry. Proven expertise in brand management, merchandising, strategic sourcing, and driving sales growth. Adept at collaborating with cross-functional teams to develop and execute successful product strategies. Seeking a challenging and rewarding opportunity to leverage skills and contribute to the growth of a dynamic organization.
Overview
17
17
years of professional experience
9
9
years of post-secondary education
1
1
Language
Work History
Senior Buyer Manager
Big C Supercenter Co., Ltd.
05.2019 - Current
- Managed the end-to-end procurement process for BigC's house brand men's clothing, including bottom wear and activewear, ensuring timely delivery and cost-effectiveness.
- Collaborated with in-house designers and garment suppliers to source, produce, and develop seasonal clothing collections, ensuring quality and alignment with market trends.
- Sourced and introduced new brand products into the sales area within the department and plaza zones, expanding product offerings and attracting new customers.
- Monitored brand performance, sales, and gross profit (GP) on a daily basis, conducted in-depth sales analysis, and implemented strategies to maximize profitability. (Quantify with an achievement if possible, e.g., "Increased GP by 8% within 2 years")
- Strategically partnered with the operations team to develop and execute creative initiatives that drove sales growth and exceeded targets. (Quantify with an achievement if possible, e.g., "Contributed to a 12% increase in sales through joint promotions")
- "Responsible for managing promotions across all soft line departments, and handling media materials such as brochures and catalogs."
Buyer, Fashion Brand
LME.Co.,Ltd
10.2015 - 05.2019
- Managed Open-to-Buy budgets and effectively controlled product margins to achieve financial targets.
- Collaborated with designers and merchandisers to efficiently manage seasonal collections from concept to launch, ensuring alignment with brand direction and customer demand.
- Developed and implemented merchandising strategies, utilizing analytical tools to achieve sales targets and optimize inventory.
- Conducted product training sessions for merchandisers and sales teams, enhancing product knowledge and sales performance.
Brand Manager, Guy Guy Laroche
I.C.C. International.Co.,Ltd
02.2010 - 09.2015
- Created and planned product ranges, coordinating with buyers, suppliers, and distributors to manage product costs and optimize stock levels.
- Analyzed sales and trends of all product lines, identifying opportunities to launch new products, offers, and promotions.
- Developed and produced layout plans for Guy Guy Laroche stores, ensuring effective visual merchandising and brand presentation.
- Represented the brand at the I.C.C. fair, promoting products and engaging with customers.
- Prepared strategic business plans and marketing communications for the Guy Guy Laroche brand.
- Analyzed industry trends and competitive landscape in the fashion market, identifying and capitalizing on domestic opportunities.
- Organized and managed brand fashion shows and exhibitions, overseeing the selection and management of photos for magazine publications.
- Managed the "Searching Brand Presenter Contest" for two consecutive years, developing and executing activities to enhance brand perception.
Sales Executive / Sales Coordinator
Montien Hotel, Bangkok, Thailand
10.2009 - 01.2010
- Sold guest rooms and banquet halls to corporate clients, building strong relationships and exceeding sales targets.
Marketing Coordinator, Domestic Trade
Public Warehouse Organization, MOC
09.2008 - 09.2009
- [Describe responsibilities concisely, focusing on transferable skills if possible]
Education
Master of Business Administration - Marketing
Siam University
06.2005 - 04.2008
Bachelor of Business Administration - Finance & Banking
Suan Sunandha Rajabhat University
06.1998 - 07.2002
Certificate - English Course
Cambridge College International
01.2008 - 07.2008
Diploma - Japanese Course
Topa 21st Century Language School
04.2003 - 03.2005
Skills
Vendor Negotiation
Interests
Timeline
Senior Buyer Manager
Big C Supercenter Co., Ltd.
05.2019 - Current
Buyer, Fashion Brand
LME.Co.,Ltd
10.2015 - 05.2019
Brand Manager, Guy Guy Laroche
I.C.C. International.Co.,Ltd
02.2010 - 09.2015
Sales Executive / Sales Coordinator
Montien Hotel, Bangkok, Thailand
10.2009 - 01.2010
Marketing Coordinator, Domestic Trade
Public Warehouse Organization, MOC
09.2008 - 09.2009
Certificate - English Course
Cambridge College International
01.2008 - 07.2008
Master of Business Administration - Marketing
Siam University
06.2005 - 04.2008
Diploma - Japanese Course
Topa 21st Century Language School
04.2003 - 03.2005
Bachelor of Business Administration - Finance & Banking
Suan Sunandha Rajabhat University
06.1998 - 07.2002
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